A data profile of the people who buy, follow and care about Human voice in United States — modelled from more than twelve digital signal sources. Human voice has an estimated audience of 10,607,399 people in United States.
The average Human voice fan in United States is 38.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Do it yourself (DIY), Superman, Harry Potter, with strongest over-indexing on Do it yourself (DIY) (1.81× the country average).
Demographically, the Human voice audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Human voice fan in United States is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Human voice profile in United States.
58.8% are female, 41.2% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 38.3 |
| Estimated audience size | 10,607,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 22% |
Where the Human voice audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maine | ~40K | 1.10× | |
| 02 | Idaho | ~60K | 1.07× | |
| 03 | Nebraska | ~60K | 1.06× | |
| 04 | Hawaii | ~50K | 1.06× | |
| 05 | North Dakota | ~20K | 1.06× | |
| 06 | Delaware | ~30K | 1.05× | |
| 07 | Alaska | ~20K | 1.05× | |
| 08 | Mississippi | ~90K | 1.04× | |
| 09 | West Virginia | ~50K | 1.04× | |
| 10 | Washington, District of Columbia | ~30K | 1.04× | |
| 11 | Vermont | ~20K | 1.04× | |
| 12 | Arkansas | ~90K | 1.03× | |
| 13 | Kansas | ~90K | 1.03× | |
| 14 | New Mexico | ~50K | 1.03× | |
| 15 | New Hampshire | ~40K | 1.03× | |
| 16 | Rhode Island | ~30K | 1.03× | |
| 17 | Montana | ~30K | 1.03× | |
| 18 | South Dakota | ~30K | 1.03× | |
| 19 | Illinois | ~400K | 1.00× | |
| 20 | Oklahoma | ~100K | 1.00× | |
| 21 | Utah | ~90K | 1.00× | |
| 22 | Iowa | ~90K | 0.99× | |
| 23 | Louisiana | ~100K | 0.98× | |
| 24 | Kentucky | ~100K | 0.98× | |
| 25 | Connecticut | ~100K | 0.98× | |
| 26 | Nevada | ~100K | 0.98× | |
| 27 | Wisconsin | ~200K | 0.97× | |
| 28 | Alabama | ~100K | 0.97× | |
| 29 | Oregon | ~100K | 0.97× | |
| 30 | South Carolina | ~200K | 0.96× | |
| 31 | Indiana | ~200K | 0.95× | |
| 32 | Missouri | ~200K | 0.95× | |
| 33 | Minnesota | ~100K | 0.95× | |
| 34 | Tennessee | ~200K | 0.94× | |
| 35 | Maryland | ~200K | 0.94× | |
| 36 | Colorado | ~200K | 0.94× | |
| 37 | Arizona | ~200K | 0.93× | |
| 38 | Washington | ~200K | 0.93× | |
| 39 | Massachusetts | ~200K | 0.93× | |
| 40 | Michigan | ~300K | 0.92× | |
| 41 | New Jersey | ~200K | 0.92× | |
| 42 | Virginia | ~200K | 0.92× | |
| 43 | Ohio | ~300K | 0.91× | |
| 44 | Georgia | ~300K | 0.91× | |
| 45 | North Carolina | ~300K | 0.91× | |
| 46 | Pennsylvania | ~300K | 0.89× | |
| 47 | New York | ~500K | 0.85× | |
| 48 | Florida | ~600K | 0.83× | |
| 49 | Texas | ~700K | 0.80× | |
| 50 | California | ~900K | 0.79× |
The strongest cross-interests of the Human voice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adriana Lima | Fashion & Accessoires | 3.96× | ||
| 02 | Cello | Music & Radio | 3.10× | ||
| 03 | Film score | Music & Radio | 2.91× | ||
| 04 | Web server | Technology & Electronics | 2.84× | ||
| 05 | Violin | Music & Radio | 2.36× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.16× | ||
| 07 | Singing | Music & Radio | 2.08× | ||
| 08 | Real property | Home & Garden | 1.94× | ||
| 09 | Piano | Music & Radio | 1.93× | ||
| 10 | Genetics | Kids & Family | 1.83× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.81× | ||
| 12 | Bass guitar | Music & Radio | 1.78× | ||
| 13 | Planet Fitness | Sports | 1.77× | ||
| 14 | Harry Potter | Movies & TV | 1.74× | ||
| 15 | Electric guitar | Music & Radio | 1.68× | ||
| 16 | Musical instrument | Music & Radio | 1.64× | ||
| 17 | Nostalgia | Home & Garden | 1.62× | ||
| 18 | Musical theatre | Movies & TV | 1.55× | ||
| 19 | Radio | Technology & Electronics | 1.54× | ||
| 20 | Superman | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Spirituality | BALANCE | 1.36× | |
| Tradition | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.88× |
Human voice has an estimated audience of 10,607,399 people in United States, concentrated in California and Texas.
58.8% of Human voice fans are female, 41.2% are male, with an average age of 38.3 years.
Human voice fans show strongest brand affinity for Do it yourself (DIY) (1.81×), Superman (1.52×), and Harry Potter (1.74×) over the country average.
Human voice fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Human voice itself, the audience over-indexes on Superman (1.52×), Harry Potter (1.74×), Planet Fitness (1.77×), and Singing (2.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Human voice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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