Human voice Audience in Germany
A data profile of the people who buy, follow and care about Human voice in Germany — modelled from more than twelve digital signal sources. Human voice has an estimated audience of 1,088,294 people in Germany.
The average Human voice fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nina Chuba, Maria Callas, Snap!, with strongest over-indexing on Nina Chuba (10.43× the country average).
Demographically, the Human voice audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Human voice fan in Germany is balanced, around 36.7 years old, with strong Tradition tendencies and a notable affinity for Nina Chuba.
At a glance
The key figures that characterise the Human voice profile in Germany.
Search interest · 12-month trend
Demographics of Human voice fans
50.8% are female, 49.2% are male, average age 36.7.
Gender split
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 36.7 |
| Estimated audience size | 1,088,294 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Human voice audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 5.7% |
| Brazil | 5.1% |
Geography
Where the Human voice audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~30K | 1.24× | |
| 02 | Sachsen-Anhalt | ~30K | 1.17× | |
| 03 | Thüringen | ~30K | 1.15× | |
| 04 | Brandenburg | ~40K | 1.06× | |
| 05 | Hamburg | ~30K | 1.03× | |
| 06 | Schleswig-Holstein | ~40K | 1.02× | |
| 07 | Rheinland-Pfalz | ~50K | 0.99× | |
| 08 | Sachsen | ~50K | 0.98× | |
| 09 | Berlin | ~50K | 0.94× | |
| 10 | Niedersachsen | ~90K | 0.90× | |
| 11 | Hessen | ~70K | 0.90× | |
| 12 | Baden-Württemberg | ~100K | 0.87× | |
| 13 | Bayern | ~100K | 0.85× | |
| 14 | Nordrhein-Westfalen | ~200K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Human voice audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Callas | Music & Radio | 12.27× | ||
| 02 | TuneCore | Music & Radio | 12.27× | ||
| 03 | Roland Corporation | Music & Radio | 12.27× | ||
| 04 | Snap! | Music & Radio | 11.77× | ||
| 05 | Nina Chuba | Music & Radio | 10.43× | ||
| 06 | James Hetfield | Music & Radio | 8.75× | ||
| 07 | Synthesizer | Music & Radio | 7.40× | ||
| 08 | Milli Vanilli | Music & Radio | 7.40× | ||
| 09 | Dua Lipa | Music & Radio | 5.10× | ||
| 10 | Eurodance | Music & Radio | 4.64× | ||
| 11 | Ikkimel | Music & Radio | 4.43× | ||
| 12 | Bass guitar | Music & Radio | 3.30× | ||
| 13 | Tour de France | Sports | 3.07× | ||
| 14 | Livemusic | Music & Radio | 2.69× | ||
| 15 | Ryanair | Travel & Leisure | 2.29× | ||
| 16 | Nature | Home & Garden | 1.88× | ||
| 17 | Spotify | Internet & Social Media | 1.83× | ||
| 18 | Netto Marken-Discount | Shopping | 1.81× | ||
| 19 | Tagesschau | Movies & TV | 1.77× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.74× |
Personality of the Human voice audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.73× | |
| Spirituality | BALANCE | 1.66× | |
| Mindfulness | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Indulgence | JOY | 0.87× | |
| Family Orientation | CONSERVATISM | 0.87× |
Frequently asked questions
How many fans does Human voice have in Germany?
Human voice has an estimated audience of 1,088,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Human voice fans?
50.8% of Human voice fans are female, 49.2% are male, with an average age of 36.7 years.
Which brands do Human voice fans like most?
Human voice fans show strongest brand affinity for Nina Chuba (10.43×), Maria Callas (12.27×), and Snap! (11.77×) over the country average.
Where do Human voice fans live in Germany?
Human voice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Human voice fans also like?
Beyond Human voice itself, the audience over-indexes on Maria Callas (12.27×), Snap! (11.77×), Tagesschau (1.77×), and Ryanair (2.29×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Human voice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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