Independent music Audience in United States
Independent music has an estimated audience of 14,138,212 people in United States. 48.5% are female, 51.5% are male, average age 36.1. Top regions: California, Texas, Florida.
The average Independent music fan in United States is 36.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Independent music audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Independent music fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 36.1 |
| Estimated audience size | 14,138,212 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,371,125 | 1.53× |
| Texas | 1,293,507 | 1.06× |
| Florida | 990,082 | 1.03× |
| New York | 895,495 | 1.13× |
| Georgia | 465,937 | 1.07× |
| Pennsylvania | 453,403 | 0.95× |
| Illinois | 446,966 | 0.95× |
| North Carolina | 415,889 | 0.98× |
| Ohio | 375,231 | 0.86× |
| Michigan | 373,554 | 1.01× |
| Virginia | 342,074 | 0.99× |
| New Jersey | 328,526 | 0.91× |
| Arizona | 322,981 | 1.12× |
| Washington | 320,718 | 1.13× |
| Massachusetts | 307,278 | 1.1× |
| Maryland | 256,421 | 1.05× |
| Colorado | 254,406 | 1.14× |
| Tennessee | 248,920 | 0.88× |
| Indiana | 228,894 | 0.89× |
| Missouri | 221,867 | 0.97× |
| South Carolina | 198,480 | 0.93× |
| Minnesota | 190,781 | 0.94× |
| Oregon | 189,536 | 1.17× |
| Louisiana | 185,939 | 1.02× |
| Alabama | 180,767 | 0.92× |
| Wisconsin | 177,421 | 0.83× |
| Kentucky | 158,915 | 0.9× |
| Oklahoma | 154,828 | 0.99× |
| Nevada | 136,184 | 1× |
| Connecticut | 133,138 | 0.94× |
| Mississippi | 121,125 | 1.04× |
| Utah | 115,575 | 0.91× |
| Arkansas | 110,673 | 0.95× |
| Kansas | 98,000 | 0.88× |
| Iowa | 97,189 | 0.83× |
| New Mexico | 78,897 | 1.11× |
| Nebraska | 75,626 | 1.07× |
| Hawaii | 70,857 | 1.17× |
| West Virginia | 67,785 | 1.03× |
| Idaho | 65,368 | 0.92× |
| Maine | 62,270 | 1.23× |
| New Hampshire | 51,296 | 0.92× |
| Washington, District of Columbia | 50,458 | 1.19× |
| Rhode Island | 49,201 | 1.09× |
| Alaska | 36,345 | 1.2× |
| Montana | 36,174 | 0.92× |
| Vermont | 31,522 | 1.27× |
| South Dakota | 30,838 | 0.94× |
| Delaware | 28,896 | 0.74× |
| North Dakota | 23,365 | 0.8× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.58 |
| Luxury Orientation | PREMIUM | 2.51 |
| Risk Appetite | THRILL | 1.92 |
| Extroversion | THRILL | 1.48 |
| Pet Ownership | JOY | 1.37 |
| Mindfulness | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| China | 6.8% |
| Italy | 6.7% |
See Independent music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Independent music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.