A data profile of the people who buy, follow and care about Singing in Finland — modelled from more than twelve digital signal sources. Singing has an estimated audience of 486,275 people in Finland.
Singing has an estimated audience of 486,275 people in Finland. 58.7% are female, 41.3% are male, average age 45.8. Top brand affinities: Suvi Teräsniska, Hector (musician), Old age, Kirka, Hurriganes.
Top brand affinities include Suvi Teräsniska, Hector (musician), Old age, with strongest over-indexing on Suvi Teräsniska (1.94× the country average).
Demographically, the Singing audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Singing fan in Finland is more female, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Suvi Teräsniska.
The key figures that characterise the Singing profile in Finland.
58.7% are female, 41.3% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 45.8 |
| Estimated audience size | 486,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Singing audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cirque du Soleil | Music & Radio | 3.16× | ||
| 02 | Kirka | Music & Radio | 2.68× | ||
| 03 | Hurriganes | Music & Radio | 2.68× | ||
| 04 | Hector (musician) | Music & Radio | 2.65× | ||
| 05 | Contemporary classical music | Music & Radio | 2.13× | ||
| 06 | Choir | Home & Garden | 2.00× | ||
| 07 | Suvi Teräsniska | Music & Radio | 1.94× | ||
| 08 | Vesterinen Yhtyeineen | Music & Radio | 1.94× | ||
| 09 | Speech | Business & Career | 1.83× | ||
| 10 | Bob Dylan | Music & Radio | 1.69× | ||
| 11 | Middle East | Travel & Leisure | 1.65× | ||
| 12 | Island | Travel & Leisure | 1.61× | ||
| 13 | Songwriter | Music & Radio | 1.61× | ||
| 14 | Old age | Politics & Society | 1.56× | ||
| 15 | The Voice of Finland | Movies & TV | 1.56× | ||
| 16 | Orchestra | Music & Radio | 1.56× | ||
| 17 | Austria | Travel & Leisure | 1.56× | ||
| 18 | Composer | Music & Radio | 1.55× | ||
| 19 | Deep Purple | Music & Radio | 1.53× | ||
| 20 | J. Karjalainen | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.10× | |
| Travelling | THRILL | 1.01× | |
| Design Affinity | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.74× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Urban Lifestyle | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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