Rascasse Audience Intelligence

Singing Audience in Netherlands

A data profile of the people who buy, follow and care about Singing in Netherlands — modelled from more than twelve digital signal sources. Singing has an estimated audience of 1,544,217 people in Netherlands.

#489among Topic in Netherlands#59in Music & Radio

The average Singing fan in Netherlands is 45.3 years old, balanced, and lives primarily in North Holland.

The audience is concentrated in North Holland, Zuid-Holland, North Brabant.

Top brand affinities include Guitar, Acoustic guitar, Music education, with strongest over-indexing on Guitar (1.58× the country average).

Demographically, the Singing audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.

The typical Singing fan in Netherlands is balanced, around 45.3 years old, with strong Travelling tendencies and a notable affinity for Guitar.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Singing profile in Netherlands.

Audience size
1.5M
in Netherlands
Gender
54.2%♀
45.8% male
Age
45.3
average years
Country rank
#800
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singing fans

54.2% are female, 45.8% are male, average age 45.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Singing audience in Netherlands
MetricValue
Female54.2%
Male45.8%
Average age45.3
Estimated audience size1,544,217
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Singing audience in Netherlands
Age bracketShare%
16-1911%
20-2913%
30-3916%
40-4923%
50+38%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Singing audience comes from Netherlands.

Worldwide audience distribution share by country for Singing
CountryShare
United States18.0%
India5.9%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singing audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Singing fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~400K1.58×
02Utrecht~100K1.22×
03Zuid-Holland~400K1.15×
04Flevoland~50K1.15×
05North Brabant~200K0.99×
06Gelderland~200K0.96×
07Limburg~100K0.93×
08Overijssel~100K0.90×
09Drenthe~40K0.86×
10Friesland~50K0.85×
11Groningen~40K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singing audience
#·InterestCategoryAffinity×
01Human voiceHealth2.35×
02Music schoolMusic & Radio2.19×
03Vocal musicMusic & Radio2.16×
04Royal Concertgebouw OrchestraMusic & Radio2.09×
05Independent musicMusic & Radio2.08×
06Music educationMusic & Radio2.07×
07Acoustic guitarMusic & Radio1.92×
08Musical compositionMusic & Radio1.92×
09ChoirHome & Garden1.89×
10SongwriterMusic & Radio1.84×
11Eric ClaptonMusic & Radio1.83×
12ComposerMusic & Radio1.79×
13Email marketingBusiness & Career1.75×
14LyricsMusic & Radio1.73×
15Bob DylanMusic & Radio1.70×
16ConcertgebouwArts & Culture1.60×
17CelloMusic & Radio1.59×
18Herman van VeenMovies & TV1.59×
19GuitarMusic & Radio1.58×
20Ariana GrandeMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singing audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL0.97×
Early Adopter MentalityPOWER0.95×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singing audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.63×
Need for SecurityCONSERVATISM0.80×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singing have in Netherlands?

Singing has an estimated audience of 1,544,217 people in Netherlands, concentrated in North Holland and Zuid-Holland.

02

What is the gender split and age of Singing fans?

54.2% of Singing fans are female, 45.8% are male, with an average age of 45.3 years.

03

Which brands do Singing fans like most?

Singing fans show strongest brand affinity for Guitar (1.58×), Acoustic guitar (1.92×), and Music education (2.07×) over the country average.

04

Where do Singing fans live in Netherlands?

Singing fans in Netherlands are most concentrated in North Holland (reach ~400K), Zuid-Holland (reach ~400K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Singing fans also like?

Beyond Singing itself, the audience over-indexes on Acoustic guitar (1.92×), Music education (2.07×), Music school (2.19×), and Independent music (2.08×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Netherlands

See Singing audiences in other countries

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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