A data profile of the people who buy, follow and care about Singing in Norway — modelled from more than twelve digital signal sources. Singing has an estimated audience of 600,944 people in Norway.
Singing has an estimated audience of 600,944 people in Norway. 51.5% are female, 48.5% are male, average age 47.9. Top brand affinities: Morten Harket, Choir, Vårt Land (Norwegian newspaper), Chess (musical), Bob Dylan.
Top brand affinities include Morten Harket, Choir, Vårt Land (Norwegian newspaper), with strongest over-indexing on Morten Harket (2.8× the country average).
Demographically, the Singing audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Singing fan in Norway is balanced, around 47.9 years old, with strong Travelling tendencies and a notable affinity for Morten Harket.
The key figures that characterise the Singing profile in Norway.
51.5% are female, 48.5% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 47.9 |
| Estimated audience size | 600,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 45% |
of the worldwide Singing audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's song | Music & Radio | 3.86× | ||
| 02 | A-ha | Music & Radio | 3.15× | ||
| 03 | Morten Harket | Music & Radio | 2.80× | ||
| 04 | Chamber music | Music & Radio | 2.54× | ||
| 05 | Synthpop | Music & Radio | 2.35× | ||
| 06 | Scandal (TV series) | Movies & TV | 2.29× | ||
| 07 | Choir | Home & Garden | 2.16× | ||
| 08 | Conducting | Music & Radio | 1.97× | ||
| 09 | Chess (musical) | Music & Radio | 1.82× | ||
| 10 | Human voice | Health | 1.78× | ||
| 11 | Dixieland | Music & Radio | 1.72× | ||
| 12 | Bob Dylan | Music & Radio | 1.70× | ||
| 13 | Film score | Music & Radio | 1.70× | ||
| 14 | Vårt Land (Norwegian newspaper) | News | 1.66× | ||
| 15 | Electronic musical instrument | Music & Radio | 1.64× | ||
| 16 | ABBA | Music & Radio | 1.63× | ||
| 17 | Public library | Literature | 1.61× | ||
| 18 | Tone Damli | Music & Radio | 1.59× | ||
| 19 | Cello | Music & Radio | 1.59× | ||
| 20 | Vocal music | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Patriotism | CONSERVATISM | 0.67× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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