A data profile of the people who buy, follow and care about Singing in Portugal — modelled from more than twelve digital signal sources. Singing has an estimated audience of 1,889,248 people in Portugal.
The average Singing fan in Portugal is 47.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Livemusic, Lindås, Saudade, with strongest over-indexing on Livemusic (1.57× the country average).
Demographically, the Singing audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Singing fan in Portugal is balanced, around 47.0 years old, with strong Creativity tendencies and a notable affinity for Livemusic.
The key figures that characterise the Singing profile in Portugal.
54.4% are female, 45.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 47.0 |
| Estimated audience size | 1,889,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Singing audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
Where the Singing audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~500K | 2.23× | |
| 02 | Aveiro District | ~200K | 1.52× | |
| 03 | Lisbon District | ~800K | 1.39× | |
| 04 | Porto District | ~500K | 1.14× | |
| 05 | Santarém District | ~100K | 1.14× | |
| 06 | Azores | ~60K | 1.05× | |
| 07 | Leiria District | ~100K | 1.03× | |
| 08 | Coimbra District | ~90K | 1.02× | |
| 09 | Faro District | ~100K | 0.99× | |
| 10 | Braga District | ~200K | 0.96× | |
| 11 | Viseu District | ~60K | 0.96× | |
| 12 | Castelo Branco District | ~30K | 0.96× | |
| 13 | Portalegre District | ~20K | 0.96× | |
| 14 | Guarda District | ~20K | 0.95× | |
| 15 | Bragança District | ~20K | 0.95× | |
| 16 | Viana do Castelo District | ~40K | 0.94× | |
| 17 | Vila Real District | ~30K | 0.94× | |
| 18 | Évora District | ~30K | 0.94× | |
| 19 | Beja District | ~30K | 0.94× | |
| 20 | Madeira | ~50K | 0.92× |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evangelism | Politics & Society | 1.81× | ||
| 02 | Roberto Carlos (singer) | Music & Radio | 1.77× | ||
| 03 | Session musician | Music & Radio | 1.77× | ||
| 04 | 1960s | Fashion & Accessoires | 1.76× | ||
| 05 | Christian country music | Music & Radio | 1.73× | ||
| 06 | Music education | Music & Radio | 1.70× | ||
| 07 | Accordion | Music & Radio | 1.69× | ||
| 08 | Lily Collins | Movies & TV | 1.66× | ||
| 09 | Music school | Music & Radio | 1.65× | ||
| 10 | 1970s | Fashion & Accessoires | 1.59× | ||
| 11 | Emoji | Technology & Electronics | 1.59× | ||
| 12 | Rabbi | Politics & Society | 1.59× | ||
| 13 | Digital audio workstation | Technology & Electronics | 1.58× | ||
| 14 | Livemusic | Music & Radio | 1.57× | ||
| 15 | Lindås | Travel & Leisure | 1.57× | ||
| 16 | Saudade | Politics & Society | 1.57× | ||
| 17 | Bangladesh | Travel & Leisure | 1.57× | ||
| 18 | Acoustic music | Music & Radio | 1.52× | ||
| 19 | Land of Israel | Politics & Society | 1.52× | ||
| 20 | Absolute (philosophy) | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.06× | |
| Spirituality | BALANCE | 1.04× | |
| Mindfulness | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Design Affinity | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.76× |
Singing has an estimated audience of 1,889,248 people in Portugal, concentrated in Lisbon District and Porto District.
54.4% of Singing fans are female, 45.6% are male, with an average age of 47.0 years.
Singing fans show strongest brand affinity for Livemusic (1.57×), Lindås (1.57×), and Saudade (1.57×) over the country average.
Singing fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~500K), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Singing itself, the audience over-indexes on Lindås (1.57×), Saudade (1.57×), Music education (1.7×), and Music school (1.65×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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