A data profile of the people who buy, follow and care about TV comedies in India — modelled from more than twelve digital signal sources. TV comedies has an estimated audience of 3,714,787 people in India.
The average TV comedies fan in India is 31.1 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Sex and the City, Manorama Online, Casino games, with strongest over-indexing on Sex and the City (1.74× the country average).
Demographically, the TV comedies audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical TV comedies fan in India is more male, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for Sex and the City.
The key figures that characterise the TV comedies profile in India.
23.7% are female, 76.3% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 31.1 |
| Estimated audience size | 3,714,787 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide TV comedies audience comes from India.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 4.8% |
| China | 3.6% |
Where the TV comedies audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Meghalaya | ~6K | 1.43× | |
| 02 | Goa | ~5K | 1.23× | |
| 03 | Tripura | ~6K | 1.20× | |
| 04 | Himachal Pradesh | ~20K | 1.04× | |
| 05 | Bihar | ~70K | 1.00× | |
| 06 | Chhattisgarh | ~20K | 1.00× | |
| 07 | Uttarakhand | ~20K | 1.00× | |
| 08 | Jammu and Kashmir | ~20K | 0.99× | |
| 09 | Jharkhand | ~30K | 0.98× | |
| 10 | Assam | ~40K | 0.95× | |
| 11 | Punjab (region) | ~50K | 0.94× | |
| 12 | Odisha | ~40K | 0.94× | |
| 13 | Haryana | ~40K | 0.93× | |
| 14 | Andhra Pradesh | ~40K | 0.93× | |
| 15 | Madhya Pradesh | ~60K | 0.91× | |
| 16 | Rajasthan | ~80K | 0.90× | |
| 17 | Kerala | ~50K | 0.90× | |
| 18 | Gujarat | ~90K | 0.89× | |
| 19 | Telangana | ~50K | 0.89× | |
| 20 | West Bengal | ~100K | 0.87× | |
| 21 | Tamil Nadu | ~80K | 0.87× | |
| 22 | Karnataka | ~80K | 0.86× | |
| 23 | Uttar Pradesh | ~100K | 0.83× | |
| 24 | Maharashtra | ~100K | 0.79× |
The strongest cross-interests of the TV comedies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pilgrim | Fashion & Accessoires | 3.05× | ||
| 02 | Manorama Online | News | 2.74× | ||
| 03 | Browser games | Games | 2.63× | ||
| 04 | Mathrubhumi | News | 2.49× | ||
| 05 | Malayala Manorama | News | 2.48× | ||
| 06 | Tabletop game | Games | 2.47× | ||
| 07 | Simulation games | Games | 2.30× | ||
| 08 | Casino games | Games | 2.23× | ||
| 09 | Massively multiplayer online role-playing games | Games | 2.14× | ||
| 10 | Massively multiplayer online games | Games | 2.12× | ||
| 11 | Strategy games | Games | 2.07× | ||
| 12 | Non-fiction books | Literature | 2.07× | ||
| 13 | TV talkshows | Movies & TV | 1.93× | ||
| 14 | Role-playing games | Games | 1.86× | ||
| 15 | Sex and the City | Movies & TV | 1.74× | ||
| 16 | Online poker | Games | 1.69× | ||
| 17 | Board games | Games | 1.68× | ||
| 18 | Action games | Games | 1.67× | ||
| 19 | Sports games | Games | 1.55× | ||
| 20 | Actor Vijay | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.06× | |
| Spirituality | BALANCE | 1.03× | |
| Tradition | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Design Affinity | PREMIUM | 0.76× | |
| Indulgence | JOY | 0.77× |
TV comedies has an estimated audience of 3,714,787 people in India, concentrated in Uttar Pradesh and Maharashtra.
23.7% of TV comedies fans are female, 76.3% are male, with an average age of 31.1 years.
TV comedies fans show strongest brand affinity for Sex and the City (1.74×), Manorama Online (2.74×), and Casino games (2.23×) over the country average.
TV comedies fans in India are most concentrated in Uttar Pradesh (reach ~100K), Maharashtra (reach ~100K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond TV comedies itself, the audience over-indexes on Manorama Online (2.74×), Casino games (2.23×), Mathrubhumi (2.49×), and Malayala Manorama (2.48×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for TV comedies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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