A data profile of the people who buy, follow and care about TV comedies in Brazil — modelled from more than twelve digital signal sources. TV comedies has an estimated audience of 3,900,007 people in Brazil.
The average TV comedies fan in Brazil is 36.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Scooby-Doo, Batman, TV game shows, with strongest over-indexing on Scooby-Doo (1.79× the country average).
Demographically, the TV comedies audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical TV comedies fan in Brazil is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the TV comedies profile in Brazil.
59.4% are female, 40.6% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 36.8 |
| Estimated audience size | 3,900,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide TV comedies audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 4.8% |
| China | 3.6% |
Where the TV comedies audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~100K | 1.10× | |
| 02 | Rio Grande do Norte | ~70K | 1.07× | |
| 03 | Mato Grosso do Sul | ~60K | 1.03× | |
| 04 | Rio de Janeiro | ~400K | 1.02× | |
| 05 | Rio Grande do Sul | ~200K | 1.02× | |
| 06 | Paraíba | ~80K | 1.02× | |
| 07 | Mato Grosso | ~70K | 1.02× | |
| 08 | Pernambuco | ~200K | 1.01× | |
| 09 | Ceará | ~200K | 1.01× | |
| 10 | Federal District | ~70K | 1.01× | |
| 11 | Piauí | ~50K | 1.01× | |
| 12 | Santa Catarina | ~200K | 1.00× | |
| 13 | Espírito Santo | ~80K | 1.00× | |
| 14 | Amazonas | ~70K | 1.00× | |
| 15 | Bahia | ~300K | 0.99× | |
| 16 | Goiás | ~100K | 0.99× | |
| 17 | Minas Gerais | ~400K | 0.98× | |
| 18 | São Paulo | ~1M | 0.96× | |
| 19 | Alagoas | 0.00× | ||
| 20 | Tocantins | 0.00× | ||
| 21 | Roraima | 0.00× | ||
| 22 | Maranhão | 0.00× | ||
| 23 | Rondônia | 0.00× | ||
| 24 | Sergipe | 0.00× | ||
| 25 | Paraná | 0.00× | ||
| 26 | Amapá | 0.00× |
The strongest cross-interests of the TV comedies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winona Ryder | Movies & TV | 2.40× | ||
| 02 | The Big Bang Theory | Movies & TV | 2.01× | ||
| 03 | TV game shows | Movies & TV | 1.92× | ||
| 04 | Jenna Ortega | Movies & TV | 1.92× | ||
| 05 | Catho | Business & Career | 1.87× | ||
| 06 | Pedro Pascal | Movies & TV | 1.86× | ||
| 07 | Creative Commons | Technology & Electronics | 1.84× | ||
| 08 | Makeup brush | Beauty & Wellness | 1.82× | ||
| 09 | Supergirl | Movies & TV | 1.81× | ||
| 10 | Scooby-Doo | Movies & TV | 1.79× | ||
| 11 | Erlang (programming language) | Technology & Electronics | 1.72× | ||
| 12 | Messianism | Politics & Society | 1.70× | ||
| 13 | Humorism | Literature | 1.64× | ||
| 14 | Makeup Tutorials | Beauty & Wellness | 1.64× | ||
| 15 | Superman (TV series) | Movies & TV | 1.64× | ||
| 16 | Creator deity | Politics & Society | 1.63× | ||
| 17 | The White Lotus | Movies & TV | 1.54× | ||
| 18 | Wikipedia | Internet & Social Media | 1.53× | ||
| 19 | Batman | Movies & TV | 1.51× | ||
| 20 | Voice over IP | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.13× | |
| Spirituality | BALANCE | 1.12× | |
| Tradition | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.80× | |
| Quality Awareness | PREMIUM | 0.82× |
TV comedies has an estimated audience of 3,900,007 people in Brazil, concentrated in São Paulo and Minas Gerais.
59.4% of TV comedies fans are female, 40.6% are male, with an average age of 36.8 years.
TV comedies fans show strongest brand affinity for Scooby-Doo (1.79×), Batman (1.51×), and TV game shows (1.92×) over the country average.
TV comedies fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond TV comedies itself, the audience over-indexes on Batman (1.51×), TV game shows (1.92×), The Big Bang Theory (2.01×), and Erlang (programming language) (1.72×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for TV comedies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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