A data profile of the people who buy, follow and care about The White Lotus in Brazil — modelled from more than twelve digital signal sources. The White Lotus has an estimated audience of 5,227,920 people in Brazil.
The White Lotus has an estimated audience of 5,227,920 people in Brazil. 59.4% are female, 40.6% are male, average age 38.2. Top brand affinities: Big Little Lies (TV series), Smallville, Orphan Black, Sam Claflin, True Detective.
Top brand affinities include Big Little Lies (TV series), Smallville, Orphan Black, with strongest over-indexing on Big Little Lies (TV series) (112.63× the country average).
Demographically, the The White Lotus audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical The White Lotus fan in Brazil is more female, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Big Little Lies (TV series).
The key figures that characterise the The White Lotus profile in Brazil.
59.4% are female, 40.6% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 38.2 |
| Estimated audience size | 5,227,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide The White Lotus audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 33.2% |
| United Kingdom | 9.2% |
| France | 8.0% |
The strongest cross-interests of the The White Lotus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Big Little Lies (TV series) | Movies & TV | 112.63× | ||
| 02 | Orphan Black | Movies & TV | 76.74× | ||
| 03 | Smallville | Movies & TV | 38.36× | ||
| 04 | Sam Claflin | Movies & TV | 33.84× | ||
| 05 | Isabel Allende | Literature | 32.41× | ||
| 06 | New Amsterdam | Movies & TV | 28.52× | ||
| 07 | Alicia Vikander | Movies & TV | 23.53× | ||
| 08 | Heidi Klum | Fashion & Accessoires | 15.99× | ||
| 09 | Grace Kelly | Movies & TV | 15.51× | ||
| 10 | Barbara Palvin | Fashion & Accessoires | 15.41× | ||
| 11 | Reese Witherspoon | Movies & TV | 13.50× | ||
| 12 | Better Call Saul | Movies & TV | 11.91× | ||
| 13 | Tom Hardy | Movies & TV | 9.67× | ||
| 14 | Elle Fanning | Movies & TV | 8.91× | ||
| 15 | Crime fiction | Literature | 8.15× | ||
| 16 | True Detective | Movies & TV | 7.84× | ||
| 17 | Zoom! | Business & Career | 6.46× | ||
| 18 | London | Travel & Leisure | 5.48× | ||
| 19 | Superman | Movies & TV | 2.69× | ||
| 20 | Harry Potter | Movies & TV | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.80× | |
| Career Orientation | POWER | 1.68× | |
| Social Media Usage | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Creativity | OPEN | 0.73× | |
| Tradition | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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