A data profile of the people who buy, follow and care about TV comedies in Italy — modelled from more than twelve digital signal sources. TV comedies has an estimated audience of 4,050,646 people in Italy.
The average TV comedies fan in Italy is 37.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Cuisine, Consumer electronics, Message in a Bottle (film), with strongest over-indexing on Cuisine (1.67× the country average).
Demographically, the TV comedies audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical TV comedies fan in Italy is balanced, around 37.4 years old, with strong Tradition tendencies and a notable affinity for Cuisine.
The key figures that characterise the TV comedies profile in Italy.
52.2% are female, 47.8% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 37.4 |
| Estimated audience size | 4,050,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide TV comedies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 4.8% |
| China | 3.6% |
Where the TV comedies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.07× | |
| 02 | Emilia-Romagna | ~300K | 1.02× | |
| 03 | Lazio | ~500K | 0.97× | |
| 04 | Lombardy | ~700K | 0.93× |
The strongest cross-interests of the TV comedies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zendaya | Movies & TV | 2.89× | ||
| 02 | Jacob Elordi | Movies & TV | 2.12× | ||
| 03 | Canada | Travel & Leisure | 2.06× | ||
| 04 | Message in a Bottle (film) | Movies & TV | 1.85× | ||
| 05 | Friendship | Kids & Family | 1.75× | ||
| 06 | Harry Potter | Movies & TV | 1.72× | ||
| 07 | Take-out | Food & Beverages | 1.68× | ||
| 08 | Cuisine | Food & Beverages | 1.67× | ||
| 09 | Stranger Things | Movies & TV | 1.67× | ||
| 10 | Sicily | Travel & Leisure | 1.65× | ||
| 11 | Italian language | Politics & Society | 1.62× | ||
| 12 | Austria | Travel & Leisure | 1.61× | ||
| 13 | OVS | Fashion & Accessoires | 1.61× | ||
| 14 | Genetics | Kids & Family | 1.59× | ||
| 15 | Wikipedia | Internet & Social Media | 1.58× | ||
| 16 | Books | Literature | 1.54× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.52× | ||
| 18 | Developmental psychology | Health | 1.52× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 20 | Color | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.39× | |
| Community Orientation | OPEN | 1.38× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.96× | |
| Sports Activity | POWER | 1.05× | |
| Need for Security | CONSERVATISM | 1.06× |
TV comedies has an estimated audience of 4,050,646 people in Italy, concentrated in Lombardy and Lazio.
52.2% of TV comedies fans are female, 47.8% are male, with an average age of 37.4 years.
TV comedies fans show strongest brand affinity for Cuisine (1.67×), Consumer electronics (1.51×), and Message in a Bottle (film) (1.85×) over the country average.
TV comedies fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Sicilia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond TV comedies itself, the audience over-indexes on Consumer electronics (1.51×), Message in a Bottle (film) (1.85×), Italian language (1.62×), and Sicily (1.65×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for TV comedies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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