A data profile of the people who buy, follow and care about TV comedies in Mexico — modelled from more than twelve digital signal sources. TV comedies has an estimated audience of 4,175,352 people in Mexico.
The average TV comedies fan in Mexico is 29.0 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico.
Top brand affinities include Creative Commons, ANIMEFLV, Stitch!, with strongest over-indexing on Creative Commons (1.79× the country average).
Demographically, the TV comedies audience skews balanced with an average age of 29.0, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
The typical TV comedies fan in Mexico is balanced, around 29.0 years old, with strong Patriotism tendencies and a notable affinity for Creative Commons.
The key figures that characterise the TV comedies profile in Mexico.
48.7% are female, 51.3% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 29.0 |
| Estimated audience size | 4,175,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide TV comedies audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 4.8% |
| China | 3.6% |
Where the TV comedies audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~600K | 1.00× |
The strongest cross-interests of the TV comedies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chespirito (TV series) | Movies & TV | 2.09× | ||
| 02 | Rosario Tijeras | Movies & TV | 1.87× | ||
| 03 | Vecinos | Movies & TV | 1.85× | ||
| 04 | Creative Commons | Technology & Electronics | 1.79× | ||
| 05 | Coraline (film) | Movies & TV | 1.71× | ||
| 06 | Doramas | Travel & Leisure | 1.70× | ||
| 07 | La rosa de Guadalupe | Movies & TV | 1.64× | ||
| 08 | Final Destination | Movies & TV | 1.61× | ||
| 09 | SpongeBob SquarePants | Movies & TV | 1.59× | ||
| 10 | Erlang (programming language) | Technology & Electronics | 1.56× | ||
| 11 | It (novel) | Literature | 1.56× | ||
| 12 | Fernando Colunga | Movies & TV | 1.56× | ||
| 13 | Repetition (music) | Topic | 1.56× | ||
| 14 | Snacking | Food & Beverages | 1.55× | ||
| 15 | Sebastián Rulli | Movies & TV | 1.54× | ||
| 16 | Barbie | Movies & TV | 1.54× | ||
| 17 | Waltz | Music & Radio | 1.53× | ||
| 18 | Stitch! | Movies & TV | 1.52× | ||
| 19 | ANIMEFLV | Internet & Social Media | 1.51× | ||
| 20 | Masha and the Bear | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.12× | |
| Tradition | CONSERVATISM | 1.10× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Risk Appetite | THRILL | 0.82× | |
| Sports Activity | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for TV comedies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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