Rascasse Audience Intelligence

Pilgrim Target Market in United States

A data profile of the people who buy, follow and care about Pilgrim in United States — modelled from more than twelve digital signal sources. Pilgrim has an estimated audience of 929,133 people in United States.

#2549among Brand in United States#1008in Fashion & Accessoires

The average Pilgrim fan in United States is 47.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sustainable energy, Mortgage loans, Pinterest, with strongest over-indexing on Sustainable energy (5.74× the country average).

Demographically, the Pilgrim audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pilgrim fan in United States is more female, around 47.3 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pilgrim profile in United States.

Audience size
929K
in United States
Gender
70.0%♀
30.0% male
Age
47.3
average years
Country rank
#24870
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pilgrim

70.0% are female, 30.0% are male, average age 47.3.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Pilgrim audience in United States
MetricValue
Female70.0%
Male30.0%
Average age47.3
Estimated audience size929,133
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Pilgrim audience in United States
Age bracketShare%
16-199%
20-299%
30-3915%
40-4924%
50+43%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Pilgrim audience comes from United States.

Worldwide audience distribution share by country for Pilgrim
CountryShare
India53.5%
United States12.7%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pilgrim audience in United States is strongest.

Fig. 05

Top regions by affinity

Pilgrim customers by region in United States
#RegionReachAffinity×
01Alabama~20K1.87×
02Idaho~7K1.57×
03Georgia~40K1.56×
04Arkansas~10K1.32×
05Texas~100K1.31×
06Kentucky~10K1.30×
07Massachusetts~20K1.29×
08West Virginia~5K1.26×
09Connecticut~10K1.18×
10Louisiana~10K1.16×
11Mississippi~9K1.16×
12Rhode Island~3K1.16×
13North Carolina~30K1.15×
14South Carolina~20K1.14×
15Tennessee~20K1.10×
16Minnesota~10K1.05×
17Florida~60K1.03×
18California~100K1.02×
19New Jersey~20K1.01×
20Virginia~20K1.01×
21New York~50K0.99×
22Oklahoma~10K0.99×
23Pennsylvania~30K0.98×
24Indiana~20K0.97×
25Missouri~10K0.97×
26Kansas~7K0.95×
27Ohio~30K0.92×
28Illinois~30K0.90×
29Utah~7K0.90×
30New Mexico~4K0.90×
31Hawaii~3K0.89×
32Washington~20K0.88×
33Michigan~20K0.87×
34Maryland~10K0.87×
35Nebraska~4K0.87×
36South Dakota~2K0.86×
37Arizona~20K0.85×
38Colorado~10K0.85×
39Nevada~7K0.84×
40Iowa~6K0.84×
41Alaska~2K0.84×
42North Dakota~2K0.84×
43Washington, District of Columbia~2K0.83×
44New Hampshire~3K0.82×
45Oregon~8K0.80×
46Vermont~1K0.80×
47Wisconsin~10K0.79×
48Delaware~2K0.79×
49Maine~2K0.78×
50Montana~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Pilgrim, United States
0.74×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pilgrim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pilgrim audience
#·InterestCategoryAffinity×
01LotteryGames6.95×
02Sustainable energyHome & Garden5.74×
03QVCMovies & TV4.89×
04Weather forecastingHome & Garden4.87×
05Renewable energyBusiness & Career4.53×
06Online bankingBusiness & Career4.10×
07FedExBusiness & Career4.04×
08Non-alcoholic beverageFood & Beverages4.01×
09Vehicle insuranceCars & Mobility3.71×
10Discount storesShopping3.45×
11Mortgage loansBusiness & Career3.27×
12Solar energyHome & Garden3.19×
13Shopping mallsShopping2.61×
14PinterestInternet & Social Media2.57×
15SubwayFood & Beverages2.19×
16McDonald'sFood & Beverages2.12×
17Pizza HutFood & Beverages2.09×
18AirbnbTravel & Leisure1.81×
19FurnitureHome & Garden1.79×
20BarbecueFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pilgrim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pilgrim audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.13×
SpiritualityBALANCE2.02×
Family OrientationCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pilgrim audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pilgrim's target market in United States?

Pilgrim's target market in United States covers an estimated 929,133 people, concentrated in Texas and California.

02

What is the gender split and age of Pilgrim customers?

70.0% of the Pilgrim audience are female, 30.0% are male, with an average age of 47.3 years.

03

Which brands do Pilgrim fans like most?

Pilgrim fans show strongest brand affinity for Sustainable energy (5.74×), Mortgage loans (3.27×), and Pinterest (2.57×) over the country average.

04

Where do Pilgrim fans live in United States?

Pilgrim fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pilgrim fans also like?

Beyond Pilgrim itself, the audience over-indexes on Mortgage loans (3.27×), Pinterest (2.57×), FedEx (4.04×), and Lottery (6.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Pilgrim audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pilgrim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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