A data profile of the people who buy, follow and care about U.S. state in United Kingdom — modelled from more than twelve digital signal sources. U.S. state has an estimated audience of 4,665,222 people in United Kingdom.
The average U.S. state fan in United Kingdom is 43.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (4.82× the country average).
Demographically, the U.S. state audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical U.S. state fan in United Kingdom is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the U.S. state profile in United Kingdom.
57.0% are female, 43.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 43.4 |
| Estimated audience size | 4,665,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide U.S. state audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 63.1% |
| United Kingdom | 2.9% |
| Canada | 2.6% |
Where the U.S. state audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.25× | |
| 02 | East of England | ~500K | 1.19× | |
| 03 | West Midlands | ~200K | 1.14× | |
| 04 | South East | ~700K | 1.13× | |
| 05 | North East | ~200K | 1.08× | |
| 06 | Scotland | ~500K | 1.07× | |
| 07 | England | ~3.5M | 1.01× | |
| 08 | Wales | ~300K | 1.00× | |
| 09 | South West | ~400K | 0.93× | |
| 10 | Northern Ireland | ~100K | 0.92× | |
| 11 | East Midlands | ~300K | 0.78× | |
| 12 | North West | ~300K | 0.53× |
The strongest cross-interests of the U.S. state audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hertz | Cars & Mobility | 5.16× | ||
| 02 | Wikipedia | Internet & Social Media | 4.82× | ||
| 03 | Alexandra Daddario | Movies & TV | 4.45× | ||
| 04 | Sketch comedy | Movies & TV | 3.51× | ||
| 05 | Country rap | Music & Radio | 3.18× | ||
| 06 | Adoption | Kids & Family | 2.94× | ||
| 07 | Talk radio | Music & Radio | 2.79× | ||
| 08 | Risk management | Business & Career | 2.72× | ||
| 09 | Satire | Literature | 2.57× | ||
| 10 | Esso | Cars & Mobility | 2.53× | ||
| 11 | Political science | Business & Career | 2.43× | ||
| 12 | Margot Robbie | Movies & TV | 2.36× | ||
| 13 | Forestry | Home & Garden | 2.24× | ||
| 14 | Betfair | Games | 2.18× | ||
| 15 | Refrigerator | Home & Garden | 2.06× | ||
| 16 | Mobile home | Cars & Mobility | 2.04× | ||
| 17 | William Hill (bookmaker) | Games | 1.99× | ||
| 18 | Hobby | Home & Garden | 1.86× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.61× | ||
| 20 | Distilled beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Risk Appetite | THRILL | 1.30× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.89× |
U.S. state has an estimated audience of 4,665,222 people in United Kingdom, concentrated in England and South East.
57.0% of U.S. state fans are female, 43.0% are male, with an average age of 43.4 years.
U.S. state fans show strongest brand affinity for Wikipedia (4.82×), Hobby (1.86×), and Esso (2.53×) over the country average.
U.S. state fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond U.S. state itself, the audience over-indexes on Hobby (1.86×), Esso (2.53×), William Hill (bookmaker) (1.99×), and Sketch comedy (3.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for U.S. state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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