Rascasse Audience Intelligence

Sun Tan City Target Market in United States

A data profile of the people who buy, follow and care about Sun Tan City in United States — modelled from more than twelve digital signal sources. Sun Tan City has an estimated audience of 1,104,128 people in United States.

#2255among Brand in United States#297in Beauty & Wellness

The average Sun Tan City fan in United States is 32.7 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Kentucky, Indiana.

Top brand affinities include Tanning lamp, US Airways, Sun tanning, with strongest over-indexing on Tanning lamp (200.59× the country average).

Demographically, the Sun Tan City audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sun Tan City fan in United States is more female, around 32.7 years old, with strong Patriotism tendencies and a notable affinity for Tanning lamp.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sun Tan City profile in United States.

Audience size
1.1M
in United States
Gender
80.0%♀
20.0% male
Age
32.7
average years
Country rank
#22119
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sun Tan City

80.0% are female, 20.0% are male, average age 32.7.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Sun Tan City audience in United States
MetricValue
Female80.0%
Male20.0%
Average age32.7
Estimated audience size1,104,128
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Sun Tan City audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3921%
40-4916%
50+6%
Fig. 04

Worldwide distribution

98.0%

of the worldwide Sun Tan City audience comes from United States.

Worldwide audience distribution share by country for Sun Tan City
CountryShare
United States98.0%
United Kingdom1.0%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sun Tan City audience in United States is strongest.

Fig. 05

Top regions by affinity

Sun Tan City customers by region in United States
#RegionReachAffinity×
01Kentucky~100K8.38×
02Iowa~60K6.75×
03Tennessee~100K5.72×
04Nebraska~20K4.27×
05Maine~20K4.09×
06Indiana~80K4.05×
07New Hampshire~10K2.79×
08West Virginia~10K2.65×
09Wisconsin~30K1.98×
10Kansas~20K1.78×
11Missouri~20K1.35×
12North Carolina~40K1.14×
13Minnesota~10K0.80×
14Alaska~2K0.79×
15Montana~2K0.77×
16Wyoming~1K0.75×
17Virginia~20K0.72×
18Louisiana~10K0.68×
19New Mexico~4K0.68×
20Hawaii~3K0.68×
21North Dakota~1K0.60×
22Idaho~3K0.59×
23New Jersey~20K0.55×
24Rhode Island~2K0.54×
25Pennsylvania~20K0.45×
26Delaware~1K0.45×
27Oregon~5K0.43×
28Nevada~4K0.42×
29South Dakota~1K0.41×
30Mississippi~3K0.35×
31Washington, District of Columbia~1K0.35×
32Georgia~10K0.31×
33Oklahoma~4K0.30×
34Arkansas~3K0.30×
35Utah~3K0.29×
36Connecticut~3K0.27×
37Washington~6K0.26×
38Arizona~5K0.23×
39Maryland~4K0.22×
40Massachusetts~4K0.20×
41Alabama~3K0.20×
42South Carolina~3K0.19×
43Colorado~3K0.18×
44Illinois~6K0.17×
45Ohio~5K0.15×
46Michigan~4K0.14×
47Florida~7K0.09×
48New York~6K0.09×
49California~10K0.08×
50Texas~8K0.08×
Fig. 06

Affinity by region

Affinity by region — Sun Tan City, United States
0.08×1.00×8.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sun Tan City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sun Tan City audience
#·InterestCategoryAffinity×
01Tanning lampBeauty & Wellness200.59×
02US AirwaysTravel & Leisure120.56×
03Brazilian WaxingBeauty & Wellness15.10×
04Sun tanningBeauty & Wellness13.53×
05Chevrolet CamaroCars & Mobility11.39×
06Vanessa HudgensMovies & TV11.21×
07Weather forecastingHome & Garden5.74×
08QVCMovies & TV5.25×
09Discount storesShopping4.75×
10VideographyInternet & Social Media4.60×
11Shopping mallsShopping3.64×
12Pizza HutFood & Beverages3.10×
13Mortgage loansBusiness & Career3.00×
14SubwayFood & Beverages3.00×
15Planet FitnessSports2.94×
16PinterestInternet & Social Media2.89×
17Domino's PizzaFood & Beverages2.83×
18McDonald'sFood & Beverages2.61×
19StarbucksFood & Beverages2.38×
20FurnitureHome & Garden2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sun Tan City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sun Tan City audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Price SensitivityPREMIUM2.18×
Convenience OrientationPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sun Tan City audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
Early Adopter MentalityPOWER0.76×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sun Tan City's target market in United States?

Sun Tan City's target market in United States covers an estimated 1,104,128 people, concentrated in Tennessee and Kentucky.

02

What is the gender split and age of Sun Tan City customers?

80.0% of the Sun Tan City audience are female, 20.0% are male, with an average age of 32.7 years.

03

Which brands do Sun Tan City fans like most?

Sun Tan City fans show strongest brand affinity for Tanning lamp (200.59×), US Airways (120.56×), and Sun tanning (13.53×) over the country average.

04

Where do Sun Tan City fans live in United States?

Sun Tan City fans in United States are most concentrated in Tennessee (reach ~100K), Kentucky (reach ~100K), and Indiana (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sun Tan City fans also like?

Beyond Sun Tan City itself, the audience over-indexes on US Airways (120.56×), Sun tanning (13.53×), Discount stores (4.75×), and Pinterest (2.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sun Tan City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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