Sun Tan City Audience in United States

Sun Tan City has an estimated audience of 1,114,162 people in United States. 80.0% are female, 20.0% are male, average age 32.7. Top regions: Tennessee, Kentucky, Indiana. Top brand affinities: Tanning lamp, Sun tanning, US Airways, Luxury Travel, Vanessa Hudgens.

The average Sun Tan City fan in United States is 32.7 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Kentucky, Indiana. Top brand affinities include Tanning lamp, Sun tanning, US Airways, with strongest over-indexing on Tanning lamp (118.18× the country average). Demographically, the Sun Tan City audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand

Demographics of Sun Tan City fans

Demographic split for Sun Tan City audience in United States
MetricValue
Female80.0%
Male20.0%
Average age32.7
Estimated audience size1,114,162

Audience persona

The typical Sun Tan City fan in United States is more female, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Tanning lamp.

Top regions in United States

Top regions ranked by reach for Sun Tan City in United States
RegionReachAffinity
Tennessee127,5155.71×
Kentucky123,8968.87×
Indiana80,5943.96×
Iowa61,8486.74×
North Carolina39,2541.17×
Wisconsin33,1661.98×
Missouri23,9531.33×
Nebraska23,6974.24×
Virginia20,0950.74×
Maine16,3154.09×
Kansas15,9671.82×
Pennsylvania15,8830.42×
Minnesota13,5620.85×
West Virginia12,6292.43×
New Jersey12,2150.43×
New Hampshire11,9962.73×
Georgia11,3340.33×
Louisiana9,9420.69×
Illinois5,5300.15×
Texas4,7040.05×
Massachusetts3,8660.18×
Florida3,7850.05×
Ohio3,7590.11×
New York3,3390.05×
Idaho3,2550.58×
California2,1300.02×
Michigan1,5550.05×
Alabama1,3040.08×
South Carolina1,2330.07×
Colorado9330.05×
Maryland6550.03×
Arkansas6100.07×
Arizona5850.03×
South Dakota5840.23×
Mississippi5390.06×
Oklahoma4900.04×
Connecticut4660.04×
Utah4220.04×
Washington4200.02×
Nevada2380.02×
Washington, District of Columbia2330.07×
Vermont2000.1×
Oregon1920.02×
Delaware1880.06×
Rhode Island1270.04×
North Dakota1120.05×
Hawaii850.02×
New Mexico770.01×
Wyoming580.03×
Alaska500.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sun Tan City audience
BrandAffinityCategory
Tanning lamp118.18×Beauty & Wellness
Sun tanning10×Beauty & Wellness
US Airways71.26×Travel & Leisure
Luxury Travel11.47×Travel & Leisure
Vanessa Hudgens13.53×Movies & TV
Luxury Bags15.59×Fashion & Accessoires
Planet Fitness2.88×Sports
Prepackaged meal11.23×Food & Beverages
Chevrolet Camaro9×Cars & Mobility
Diaper bag4.32×Kids & Family
Staples (Canada)3.39×Business & Career
Emily Osment9.26×Movies & TV
Horoscope5.61×Health
Boston Marathon8.97×Sports
Whole grain8.5×Food & Beverages
Bachelor of Business Administration21.72×Business & Career
Videography4.18×Internet & Social Media
Non-fiction books4.3×Literature
Pet insurance9.15×Pets & Animals
Target Corporation1.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sun Tan City audience
TraitClusterScore
Luxury OrientationPREMIUM3.43
PatriotismCONSERVATISM2.04
LGBTQ+ IdentityOPEN1.38
Price SensitivityPREMIUM1.3
Family OrientationCONSERVATISM1.21
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Sun Tan City
CountryShare
United States96.8%
United Kingdom1.0%
Brazil0.7%

See Sun Tan City audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Sun Tan City have in United States?

Sun Tan City has an estimated audience of 1,114,162 people in United States, concentrated in Tennessee and Kentucky.

What is the gender split and age of Sun Tan City fans?

80.0% of Sun Tan City fans are female, 20.0% are male, with an average age of 32.7 years.

Which brands do Sun Tan City fans like most?

Sun Tan City fans show strongest brand affinity for Tanning lamp (118.18×), Sun tanning (10×), and US Airways (71.26×) over the country average.

Where do Sun Tan City fans live in United States?

Sun Tan City fans in United States are most concentrated in Tennessee (reach 127,515), Kentucky (reach 123,896), and Indiana (reach 80,594). These three regions account for the largest share of the active audience.

What other brands do Sun Tan City fans also like?

Beyond Sun Tan City itself, the audience over-indexes on Sun tanning (10×), US Airways (71.26×), Luxury Travel (11.47×), and Vanessa Hudgens (13.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sun Tan City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.