mydays Audience in Germany
mydays has an estimated audience of 1,434,896 people in Germany. 63.6% are female, 36.4% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Wetter.com, Bonprix, Obi (store), Bauhaus.
The average mydays fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Wetter.com, Bonprix, with strongest over-indexing on Gala (2.12× the country average). Demographically, the mydays audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Gifts
Demographics of mydays fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 38.8 |
| Estimated audience size | 1,434,896 |
Audience persona
The typical mydays fan in Germany is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 335,428 | 1.07× |
| Bayern | 230,540 | 1× |
| Baden-Württemberg | 176,936 | 0.9× |
| Niedersachsen | 160,776 | 1.15× |
| Hessen | 105,913 | 0.97× |
| Sachsen | 84,467 | 1.2× |
| Rheinland-Pfalz | 79,948 | 1.11× |
| Thüringen | 54,433 | 1.49× |
| Sachsen-Anhalt | 52,081 | 1.4× |
| Brandenburg | 51,998 | 1.17× |
| Schleswig-Holstein | 42,434 | 0.82× |
| Berlin | 39,693 | 0.62× |
| Mecklenburg-Vorpommern | 26,828 | 0.98× |
| Hamburg | 19,858 | 0.61× |
| Saarland | 15,118 | 0.86× |
| Bremen | 7,902 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.12× | News |
| Wetter.com | 1.93× | Home & Garden |
| Bonprix | 2.42× | Shopping |
| Obi (store) | 1.53× | Shopping |
| Bauhaus | 1.57× | Shopping |
| Roland Kaiser | 2.29× | Music & Radio |
| Deichmann | 1.72× | Shopping |
| Let's Dance (German TV series) | 2.08× | Movies & TV |
| Holiday cottage | 2.97× | Travel & Leisure |
| Gute Zeiten, schlechte Zeiten | 2.07× | Movies & TV |
| Street One | 2.71× | Fashion & Accessoires |
| Storm of Love | 2.46× | Movies & TV |
| Ernsting's family | 2.35× | Shopping |
| ImmoScout24 | 1.55× | Home & Garden |
| CHECK24 | 1.68× | Business & Career |
| Sonnenklar.TV | 3.2× | Travel & Leisure |
| Tchibo | 1.94× | Shopping |
| Florian Silbereisen | 2.24× | Music & Radio |
| HolidayCheck | 2.4× | Travel & Leisure |
| Helene Fischer | 1.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| Community Orientation | OPEN | 1.3 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Price Sensitivity | PREMIUM | 1.14 |
| Family Orientation | CONSERVATISM | 1.13 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.0% |
| Austria | 2.9% |
| Switzerland | 2.7% |
See mydays audiences in other countries
More Gifts audiences in Germany
- Boxlunch (15,154)
- Personalization Mall (888)
- Hoagies' Gifted Education Page (474)
- African American Expressions™ (194)
- DharmaShop.com (31)
Frequently asked questions
How many fans does mydays have in Germany?
mydays has an estimated audience of 1,434,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of mydays fans?
63.6% of mydays fans are female, 36.4% are male, with an average age of 38.8 years.
Which brands do mydays fans like most?
mydays fans show strongest brand affinity for Gala (2.12×), Wetter.com (1.93×), and Bonprix (2.42×) over the country average.
Where do mydays fans live in Germany?
mydays fans in Germany are most concentrated in Nordrhein-Westfalen (reach 335,428), Bayern (reach 230,540), and Baden-Württemberg (reach 176,936). These three regions account for the largest share of the active audience.
What other brands do mydays fans also like?
Beyond mydays itself, the audience over-indexes on Wetter.com (1.93×), Bonprix (2.42×), Obi (store) (1.53×), and Bauhaus (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for mydays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.