13 Reasons Why Audience in United States

13 Reasons Why logo

13 Reasons Why has an estimated audience of 2,237,060 people in United States. 63.4% are female, 36.6% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, Grinch, Chromebook, Vocal harmony, Historic site.

The average 13 Reasons Why fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, Grinch, Chromebook, with strongest over-indexing on Grace Slick (13.57× the country average). Demographically, the 13 Reasons Why audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of 13 Reasons Why fans

Demographic split for 13 Reasons Why audience in United States
MetricValue
Female63.4%
Male36.6%
Average age33.0
Estimated audience size2,237,060

Audience persona

The typical 13 Reasons Why fan in United States is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for 13 Reasons Why in United States
RegionReachAffinity
California282,5141.15×
Texas231,2011.2×
Florida148,1290.98×
New York131,4361.05×
Illinois82,6841.11×
Pennsylvania82,4781.09×
Georgia75,4361.09×
Ohio73,0871.06×
North Carolina68,3811.02×
Michigan60,5211.03×
New Jersey58,2191.02×
Arizona57,8671.27×
Virginia53,2030.98×
Tennessee48,7031.09×
Indiana46,1571.13×
Washington44,8661×
Massachusetts42,9550.97×
Maryland38,8731.01×
Alabama37,3691.2×
Missouri36,8851.02×
South Carolina33,3820.99×
Colorado32,7060.93×
Wisconsin31,9630.95×
Kentucky31,0991.11×
Minnesota29,5380.92×
Louisiana29,4821.02×
Oklahoma27,4461.1×
Oregon26,2711.02×
Connecticut22,3651×
Nevada22,2101.03×
Utah20,7801.04×
Arkansas19,4291.05×
Iowa18,5561.01×
Mississippi17,6840.96×
Kansas17,5731×
New Mexico11,8421.06×
Idaho11,3301.01×
West Virginia11,0271.06×
Nebraska10,6510.95×
New Hampshire8,4890.96×
Hawaii8,0550.84×
Rhode Island6,8680.96×
Maine6,8640.86×
Delaware5,5280.9×
Montana5,1680.83×
Washington, District of Columbia4,8810.73×
South Dakota4,5730.88×
Alaska4,4170.92×
North Dakota4,2740.93×
Vermont2,8460.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 13 Reasons Why audience
BrandAffinityCategory
Grace Slick13.57×Music & Radio
Grinch6.07×Movies & TV
Chromebook8.42×Technology & Electronics
Vocal harmony6.73×Music & Radio
Historic site5.78×Arts & Culture
Dog breed1.58×Pets & Animals
Personalised Gifts5.68×Home & Garden
Combat sport2.04×Sports
Product design2.36×Business & Career
Elsword19.28×Games
Goop6.31×Internet & Social Media
The Halal Guys7.14×Food & Beverages
Google Photos2.51×Technology & Electronics
Bank account1.97×Business & Career
Tezz5.64×Movies & TV
La Jolla6.8×Travel & Leisure
Wok4.43×Food & Beverages
Hang Seng Index8.88×Business & Career
Governor of Michigan4.66×Politics & Society
Regional styles of Mexican music1.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 13 Reasons Why audience
TraitClusterScore
ExtroversionTHRILL1.53
LGBTQ+ IdentityOPEN1.52
Early Adopter MentalityPOWER1.32
MindfulnessBALANCE1.28
Pet OwnershipJOY1.18
Social Media UsageJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for 13 Reasons Why
CountryShare
United States30.9%
India6.5%
United Kingdom6.3%

See 13 Reasons Why audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does 13 Reasons Why have in United States?

13 Reasons Why has an estimated audience of 2,237,060 people in United States, concentrated in California and Texas.

What is the gender split and age of 13 Reasons Why fans?

63.4% of 13 Reasons Why fans are female, 36.6% are male, with an average age of 33.0 years.

Which brands do 13 Reasons Why fans like most?

13 Reasons Why fans show strongest brand affinity for Grace Slick (13.57×), Grinch (6.07×), and Chromebook (8.42×) over the country average.

Where do 13 Reasons Why fans live in United States?

13 Reasons Why fans in United States are most concentrated in California (reach 282,514), Texas (reach 231,201), and Florida (reach 148,129). These three regions account for the largest share of the active audience.

What other brands do 13 Reasons Why fans also like?

Beyond 13 Reasons Why itself, the audience over-indexes on Grinch (6.07×), Chromebook (8.42×), Vocal harmony (6.73×), and Historic site (5.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 13 Reasons Why. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.