Rascasse Audience Intelligence

13 Reasons Why Audience in United States

A data profile of the people who buy, follow and care about 13 Reasons Why in United States — modelled from more than twelve digital signal sources. 13 Reasons Why has an estimated audience of 2,453,483 people in United States.

#196among TV series in United States#650among Movie / TV Show / Series in United States#1762in Movies & TV

The average 13 Reasons Why fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The 100 (TV series), Pretty Little Liars (TV series), Dylan O'Brien, with strongest over-indexing on The 100 (TV series) (94.54× the country average).

Demographically, the 13 Reasons Why audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 13 Reasons Why fan in United States is more female, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for The 100 (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 13 Reasons Why profile in United States.

Audience size
2.5M
in United States
Gender
65.1%♀
34.9% male
Age
32.2
average years
Country rank
#12078
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 13 Reasons Why viewers

65.1% are female, 34.9% are male, average age 32.2.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for 13 Reasons Why audience in United States
MetricValue
Female65.1%
Male34.9%
Average age32.2
Estimated audience size2,453,483
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the 13 Reasons Why audience in United States
Age bracketShare%
16-1941%
20-2921%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

32.1%

of the worldwide 13 Reasons Why audience comes from United States.

Worldwide audience distribution share by country for 13 Reasons Why
CountryShare
United States32.1%
India7.5%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 13 Reasons Why audience in United States is strongest.

Fig. 05

Top regions by affinity

13 Reasons Why fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~50K1.20×
02Texas~200K1.18×
03California~300K1.13×
04Alabama~30K1.13×
05Indiana~50K1.12×
06Kentucky~30K1.10×
07Illinois~80K1.09×
08Oklahoma~30K1.09×
09Arkansas~20K1.08×
10West Virginia~10K1.08×
11Georgia~70K1.06×
12New Mexico~10K1.06×
13Pennsylvania~80K1.05×
14Tennessee~50K1.04×
15Louisiana~30K1.04×
16Ohio~70K1.03×
17Missouri~40K1.03×
18Utah~20K1.03×
19Michigan~60K1.02×
20New Jersey~60K1.02×
21Nevada~20K1.02×
22Connecticut~20K1.01×
23Mississippi~20K1.01×
24Iowa~20K1.01×
25New York~100K1.00×
26North Carolina~70K1.00×
27Maryland~40K1.00×
28Kansas~20K1.00×
29Idaho~10K1.00×
30North Dakota~5K1.00×
31South Carolina~30K0.99×
32Oregon~30K0.99×
33Rhode Island~7K0.99×
34Virginia~50K0.98×
35Washington~40K0.98×
36Massachusetts~40K0.97×
37Nebraska~10K0.97×
38New Hampshire~8K0.96×
39South Dakota~5K0.96×
40Florida~100K0.95×
41Wisconsin~30K0.95×
42Delaware~6K0.95×
43Alaska~5K0.95×
44Minnesota~30K0.92×
45Colorado~30K0.90×
46Maine~7K0.89×
47Montana~5K0.88×
48Hawaii~8K0.86×
49Vermont~3K0.79×
50Washington, District of Columbia~5K0.75×
Fig. 06

Affinity by region

Affinity by region — 13 Reasons Why, United States
0.75×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 13 Reasons Why audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 13 Reasons Why audience
#·InterestCategoryAffinity×
01The 100 (TV series)Movies & TV94.54×
02Pretty Little Liars (TV series)Movies & TV39.23×
0324 (TV series)Movies & TV29.15×
04House of Cards (U.S. TV series)Movies & TV26.75×
05Tyler PoseyMovies & TV18.95×
06Black Mirror (TV series)Movies & TV16.62×
07Dylan O'BrienMovies & TV15.94×
08Die HardMovies & TV15.31×
09Sherlock (TV series)Movies & TV13.94×
10Michael SheenMovies & TV13.79×
11Jennifer ConnellyMovies & TV11.14×
12Desperate HousewivesMovies & TV10.04×
13Revenge (TV series)Movies & TV9.86×
14Gossip GirlMovies & TV9.56×
15Breaking BadMovies & TV6.61×
16ArrowMovies & TV5.34×
17Vikings (TV series)Movies & TV4.98×
18True DetectiveMovies & TV4.17×
19Stranger ThingsMovies & TV3.38×
20SupermanMovies & TV2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 13 Reasons Why audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 13 Reasons Why audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
MindfulnessBALANCE1.33×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 13 Reasons Why audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Quality AwarenessPREMIUM0.69×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 13 Reasons Why have in United States?

13 Reasons Why has an estimated audience of 2,453,483 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 13 Reasons Why viewers?

65.1% of 13 Reasons Why fans are female, 34.9% are male, with an average age of 32.2 years.

03

Which brands do 13 Reasons Why fans like most?

13 Reasons Why fans show strongest brand affinity for The 100 (TV series) (94.54×), Pretty Little Liars (TV series) (39.23×), and Dylan O'Brien (15.94×) over the country average.

04

Where do 13 Reasons Why fans live in United States?

13 Reasons Why fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 13 Reasons Why fans also like?

Beyond 13 Reasons Why itself, the audience over-indexes on Pretty Little Liars (TV series) (39.23×), Dylan O'Brien (15.94×), 24 (TV series) (29.15×), and House of Cards (U.S. TV series) (26.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 13 Reasons Why. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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