Rascasse Audience Intelligence

The Hunger Games Audience in United States

A data profile of the people who buy, follow and care about The Hunger Games in United States — modelled from more than twelve digital signal sources. The Hunger Games has an estimated audience of 3,135,830 people in United States.

#13among Action in United States#445among Movie / TV Show / Series in United States#1270in Movies & TV

The average The Hunger Games fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Young-adult fiction, Megamind, The Hunger Games (film), with strongest over-indexing on Young-adult fiction (19.14× the country average).

Demographically, the The Hunger Games audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hunger Games fan in United States is more female, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Young-adult fiction.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hunger Games profile in United States.

Audience size
3.1M
in United States
Gender
61.6%♀
38.4% male
Age
34.9
average years
Country rank
#9922
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hunger Games viewers

61.6% are female, 38.4% are male, average age 34.9.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for The Hunger Games audience in United States
MetricValue
Female61.6%
Male38.4%
Average age34.9
Estimated audience size3,135,830
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the The Hunger Games audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

26.7%

of the worldwide The Hunger Games audience comes from United States.

Worldwide audience distribution share by country for The Hunger Games
CountryShare
United States26.7%
Mexico7.3%
Spain6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hunger Games audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hunger Games fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~70K1.43×
02Alabama~40K1.36×
03Oklahoma~30K1.27×
04Alaska~6K1.26×
05Utah~30K1.25×
06Arkansas~20K1.16×
07Idaho~10K1.16×
08Kentucky~30K1.15×
09New Mexico~10K1.13×
10West Virginia~10K1.12×
11Texas~200K1.10×
12Kansas~20K1.08×
13Missouri~40K1.07×
14Mississippi~20K1.07×
15Tennessee~50K1.06×
16Indiana~40K1.05×
17Wyoming~4K1.05×
18Louisiana~30K1.04×
19Montana~7K1.03×
20North Carolina~70K1.02×
21South Dakota~6K1.02×
22North Dakota~5K1.02×
23California~300K1.01×
24Oregon~30K1.01×
25Iowa~20K1.01×
26Nebraska~10K1.01×
27Michigan~60K1.00×
28Colorado~40K1.00×
29Ohio~70K0.99×
30Georgia~70K0.97×
31Washington~50K0.97×
32South Carolina~30K0.97×
33Wisconsin~30K0.96×
34Nevada~20K0.96×
35Minnesota~30K0.95×
36Pennsylvania~70K0.92×
37Illinois~70K0.92×
38Maine~7K0.89×
39Florida~100K0.88×
40New Hampshire~8K0.88×
41Virginia~50K0.87×
42Connecticut~20K0.86×
43Massachusetts~40K0.84×
44Rhode Island~6K0.84×
45New Jersey~50K0.83×
46Maryland~30K0.82×
47Delaware~5K0.82×
48New York~100K0.80×
49Hawaii~8K0.76×
50Washington, District of Columbia~4K0.62×
Fig. 06

Affinity by region

Affinity by region — The Hunger Games, United States
0.62×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hunger Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hunger Games audience
#·InterestCategoryAffinity×
01The Hunger Games (film)Movies & TV30.00×
02MegamindMovies & TV20.00×
03Young-adult fictionLiterature19.14×
04Meet the RobinsonsMovies & TV19.11×
05Wallace and GromitMovies & TV18.94×
06The Handmaid's TaleMovies & TV12.24×
07The Vampire DiariesMovies & TV9.22×
08MonstersMovies & TV8.78×
09Jennifer LawrenceMovies & TV8.51×
10Gossip GirlMovies & TV8.47×
11DumboMovies & TV8.12×
12Twilight (series)Movies & TV7.84×
13GoodreadsLiterature7.58×
14Anne HathawayMovies & TV5.58×
15Psychological thrillerLiterature5.10×
16Game of ThronesMovies & TV3.60×
17SubwayFood & Beverages3.32×
18RedditInternet & Social Media2.60×
19Pizza HutFood & Beverages2.53×
20Harry PotterMovies & TV2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hunger Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hunger Games audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.60×
IndulgenceJOY1.35×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hunger Games audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
DIY MentalityTHRILL0.80×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hunger Games have in United States?

The Hunger Games has an estimated audience of 3,135,830 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hunger Games viewers?

61.6% of The Hunger Games fans are female, 38.4% are male, with an average age of 34.9 years.

03

Which brands do The Hunger Games fans like most?

The Hunger Games fans show strongest brand affinity for Young-adult fiction (19.14×), Megamind (20×), and The Hunger Games (film) (30×) over the country average.

04

Where do The Hunger Games fans live in United States?

The Hunger Games fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Hunger Games fans also like?

Beyond The Hunger Games itself, the audience over-indexes on Megamind (20×), The Hunger Games (film) (30×), Meet the Robinsons (19.11×), and Jennifer Lawrence (8.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Hunger Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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