The Hunger Games Audience in United States

The Hunger Games has an estimated audience of 2,333,353 people in United States. 61.6% are female, 38.4% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Young-adult fiction, Scooby-Doo, Margot Robbie, The Hunger Games (film).

The average The Hunger Games fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Young-adult fiction, Scooby-Doo, with strongest over-indexing on Kia Sportage (27.61× the country average). Demographically, the The Hunger Games audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Hunger Games fans

Demographic split for The Hunger Games audience in United States
MetricValue
Female61.6%
Male38.4%
Average age34.9
Estimated audience size2,333,353

Audience persona

The typical The Hunger Games fan in United States is more female, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for The Hunger Games in United States
RegionReachAffinity
California266,6901.04×
Texas231,2281.15×
Florida142,8610.9×
New York109,2710.84×
Illinois74,1270.95×
Ohio73,7111.03×
North Carolina73,5661.05×
Pennsylvania73,4320.93×
Georgia72,3031.01×
Arizona69,4211.46×
Michigan62,7681.03×
Virginia51,0160.9×
Tennessee50,5711.08×
New Jersey50,3020.85×
Washington46,6121×
Indiana45,9761.08×
Alabama44,1041.35×
Missouri40,8311.09×
Massachusetts39,5990.86×
Colorado37,8301.03×
South Carolina34,8450.99×
Kentucky33,9891.16×
Wisconsin33,8100.96×
Oklahoma33,3161.29×
Maryland32,9810.82×
Minnesota32,0660.96×
Louisiana30,9221.03×
Oregon27,6411.03×
Utah26,5771.27×
Arkansas21,9571.14×
Nevada21,8240.97×
Connecticut20,0840.86×
Kansas19,9341.08×
Mississippi19,6101.02×
Iowa19,3631.01×
Idaho13,3291.14×
New Mexico12,9081.1×
West Virginia11,6751.07×
Nebraska11,5480.99×
New Hampshire7,8770.86×
Hawaii7,4630.74×
Maine7,3160.88×
Montana6,4290.99×
Rhode Island5,9030.79×
Alaska5,8381.17×
South Dakota5,1530.96×
Delaware4,9850.77×
North Dakota4,5820.96×
Washington, District of Columbia4,3810.62×
Wyoming3,4721×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hunger Games audience
BrandAffinityCategory
Kia Sportage27.61×Cars & Mobility
Young-adult fiction14.36×Literature
Scooby-Doo6.18×Movies & TV
Margot Robbie10.52×Movies & TV
The Hunger Games (film)31.28×Movies & TV
Harry Potter3.47×Movies & TV
Autism Awareness9.01×Health
Diabetes mellitus awareness6×Health
Jennifer Lawrence8.05×Movies & TV
Superman2.12×Movies & TV
Singer-songwriter2.99×Music & Radio
Megamind10.9×Movies & TV
Honda HR-V18.41×Cars & Mobility
Microblogging6.2×Technology & Electronics
The Vampire Diaries10.34×Movies & TV
Game of Thrones3.82×Movies & TV
Wallace and Gromit17.88×Movies & TV
Goodreads6.77×Literature
Gossip Girl8.33×Movies & TV
Alexandra Daddario6.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hunger Games audience
TraitClusterScore
ExtroversionTHRILL1.36
Luxury OrientationPREMIUM1.33
SustainabilityBALANCE1.25
MindfulnessBALANCE1.23
Early Adopter MentalityPOWER1.22
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for The Hunger Games
CountryShare
United States24.8%
Spain4.4%
Mexico4.2%

See The Hunger Games audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Hunger Games have in United States?

The Hunger Games has an estimated audience of 2,333,353 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hunger Games fans?

61.6% of The Hunger Games fans are female, 38.4% are male, with an average age of 34.9 years.

Which brands do The Hunger Games fans like most?

The Hunger Games fans show strongest brand affinity for Kia Sportage (27.61×), Young-adult fiction (14.36×), and Scooby-Doo (6.18×) over the country average.

Where do The Hunger Games fans live in United States?

The Hunger Games fans in United States are most concentrated in California (reach 266,690), Texas (reach 231,228), and Florida (reach 142,861). These three regions account for the largest share of the active audience.

What other brands do The Hunger Games fans also like?

Beyond The Hunger Games itself, the audience over-indexes on Young-adult fiction (14.36×), Scooby-Doo (6.18×), Margot Robbie (10.52×), and The Hunger Games (film) (31.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hunger Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.