The Hunger Games (novel) Audience in United States

The Hunger Games (novel) has an estimated audience of 2,132,750 people in United States. 53.8% are female, 46.2% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Google News, AccuWeather, The Twilight Saga (film series), StubHub.

The average The Hunger Games (novel) fan in United States is 34.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Google News, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the The Hunger Games (novel) audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Hunger Games (novel) fans

Demographic split for The Hunger Games (novel) audience in United States
MetricValue
Female53.8%
Male46.2%
Average age34.8
Estimated audience size2,132,750

Audience persona

The typical The Hunger Games (novel) fan in United States is balanced, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Hunger Games (novel) in United States
RegionReachAffinity
California243,7621.04×
Texas211,3481.15×
Florida130,5790.9×
New York99,8770.84×
Illinois67,7540.95×
Ohio67,3741.03×
North Carolina67,2411.05×
Pennsylvania67,1190.93×
Georgia66,0871.01×
Arizona63,4521.46×
Michigan57,3721.03×
Virginia46,6300.9×
Tennessee46,2231.08×
New Jersey45,9780.85×
Washington42,6041×
Indiana42,0231.08×
Alabama40,3121.35×
Missouri37,3211.09×
Massachusetts36,1940.86×
Colorado34,5781.03×
South Carolina31,8490.99×
Kentucky31,0671.16×
Wisconsin30,9040.96×
Oklahoma30,4521.29×
Maryland30,1460.82×
Minnesota29,3090.96×
Louisiana28,2641.03×
Oregon25,2651.03×
Utah24,2921.27×
Arkansas20,0691.14×
Nevada19,9480.97×
Connecticut18,3580.86×
Kansas18,2201.08×
Mississippi17,9241.02×
Iowa17,6991.01×
Idaho12,1831.14×
New Mexico11,7981.1×
West Virginia10,6711.07×
Nebraska10,5550.99×
New Hampshire7,2000.86×
Hawaii6,8220.74×
Maine6,6870.88×
Montana5,8760.99×
Rhode Island5,3950.79×
Alaska5,3361.17×
South Dakota4,7100.96×
Delaware4,5560.77×
North Dakota4,1880.96×
Washington, District of Columbia4,0050.62×
Wyoming3,1741×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hunger Games (novel) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Google News19.03×News
AccuWeather15.97×Home & Garden
The Twilight Saga (film series)65.25×Movies & TV
StubHub15.69×Travel & Leisure
Young-adult fiction18.03×Literature
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Jennifer Lawrence11.45×Movies & TV
Harry Potter4.19×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Scooby-Doo6.01×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hunger Games (novel) audience
TraitClusterScore
PatriotismCONSERVATISM1.96
MindfulnessBALANCE1.41
IndulgenceJOY1.4
Social Media UsageJOY1.35
ExtroversionTHRILL1.35
TraditionCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for The Hunger Games (novel)
CountryShare
United States44.8%
Germany7.2%
United Kingdom6.9%

See The Hunger Games (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Hunger Games (novel) have in United States?

The Hunger Games (novel) has an estimated audience of 2,132,750 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hunger Games (novel) fans?

53.8% of The Hunger Games (novel) fans are female, 46.2% are male, with an average age of 34.8 years.

Which brands do The Hunger Games (novel) fans like most?

The Hunger Games (novel) fans show strongest brand affinity for Finnair (675×), Google News (19.03×), and AccuWeather (15.97×) over the country average.

Where do The Hunger Games (novel) fans live in United States?

The Hunger Games (novel) fans in United States are most concentrated in California (reach 243,762), Texas (reach 211,348), and Florida (reach 130,579). These three regions account for the largest share of the active audience.

What other brands do The Hunger Games (novel) fans also like?

Beyond The Hunger Games (novel) itself, the audience over-indexes on Google News (19.03×), AccuWeather (15.97×), The Twilight Saga (film series) (65.25×), and StubHub (15.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hunger Games (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.