Rascasse Audience Intelligence

The Hunger Games: Catching Fire Audience in United States

A data profile of the people who buy, follow and care about The Hunger Games: Catching Fire in United States — modelled from more than twelve digital signal sources. The Hunger Games: Catching Fire has an estimated audience of 1,047,287 people in United States.

#49among Action in United States#1769among Movie / TV Show / Series in United States#4145in Movies & TV

The average The Hunger Games: Catching Fire fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Hunger Games (film), Monsters, Young-adult fiction, with strongest over-indexing on The Hunger Games (film) (42.42× the country average).

Demographically, the The Hunger Games: Catching Fire audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hunger Games: Catching Fire fan in United States is more female, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for The Hunger Games (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hunger Games: Catching Fire profile in United States.

Audience size
1M
in United States
Gender
60.6%♀
39.4% male
Age
35.3
average years
Country rank
#22954
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hunger Games: Catching Fire viewers

60.6% are female, 39.4% are male, average age 35.3.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for The Hunger Games: Catching Fire audience in United States
MetricValue
Female60.6%
Male39.4%
Average age35.3
Estimated audience size1,047,287
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the The Hunger Games: Catching Fire audience in United States
Age bracketShare%
16-1936%
20-2916%
30-3914%
40-4917%
50+17%
Fig. 04

Worldwide distribution

39.2%

of the worldwide The Hunger Games: Catching Fire audience comes from United States.

Worldwide audience distribution share by country for The Hunger Games: Catching Fire
CountryShare
United States39.2%
Mexico9.3%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hunger Games: Catching Fire audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hunger Games: Catching Fire fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.44×
02Idaho~8K1.32×
03Oklahoma~20K1.29×
04Kansas~10K1.17×
05Arkansas~10K1.15×
06Missouri~20K1.14×
07West Virginia~6K1.14×
08South Dakota~3K1.12×
09Iowa~10K1.11×
10Kentucky~20K1.10×
11Montana~3K1.08×
12Texas~100K1.07×
13Indiana~20K1.07×
14Tennessee~20K1.06×
15Nebraska~6K1.06×
16North Dakota~2K1.06×
17Ohio~40K1.05×
18Wyoming~2K1.05×
19Arizona~20K1.04×
20Wisconsin~20K1.04×
21Colorado~20K1.03×
22Alabama~20K1.03×
23New Mexico~6K1.01×
24Alaska~2K1.01×
25Minnesota~20K1.00×
26Oregon~10K1.00×
27California~100K0.99×
28Michigan~30K0.99×
29Mississippi~9K0.99×
30North Carolina~30K0.97×
31New Hampshire~4K0.96×
32Washington~20K0.95×
33Pennsylvania~40K0.94×
34Georgia~30K0.94×
35Louisiana~10K0.94×
36Hawaii~5K0.94×
37Illinois~40K0.93×
38South Carolina~20K0.93×
39Nevada~10K0.92×
40Maine~4K0.92×
41Virginia~20K0.90×
42Delaware~3K0.90×
43Connecticut~10K0.86×
44Rhode Island~3K0.86×
45Florida~60K0.83×
46Massachusetts~20K0.83×
47Maryland~20K0.83×
48New Jersey~20K0.79×
49New York~50K0.76×
50Washington, District of Columbia~2K0.66×
Fig. 06

Affinity by region

Affinity by region — The Hunger Games: Catching Fire, United States
0.66×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hunger Games: Catching Fire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hunger Games: Catching Fire audience
#·InterestCategoryAffinity×
01The Hunger Games (film)Movies & TV42.42×
02Political thrillerMovies & TV18.86×
03Bella ThorneMovies & TV13.22×
04MonstersMovies & TV13.21×
05Young-adult fictionLiterature12.49×
06Jennifer LawrenceMovies & TV10.78×
07EssayLiterature10.71×
08AMC TheatresMovies & TV9.89×
09ZootopiaMovies & TV9.74×
10Lenny KravitzMusic & Radio9.72×
11ShrekMovies & TV9.19×
12Emma WatsonMovies & TV8.60×
13Graphic novelLiterature8.46×
14Psychological thrillerLiterature7.99×
15E-book readersTechnology & Electronics6.55×
16Anne HathawayMovies & TV6.53×
17BestsellerLiterature5.80×
18Stranger ThingsMovies & TV5.39×
19SubwayFood & Beverages3.50×
20Pizza HutFood & Beverages3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hunger Games: Catching Fire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hunger Games: Catching Fire audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.73×
Convenience OrientationPREMIUM1.72×
TraditionCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hunger Games: Catching Fire audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hunger Games: Catching Fire have in United States?

The Hunger Games: Catching Fire has an estimated audience of 1,047,287 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hunger Games: Catching Fire viewers?

60.6% of The Hunger Games: Catching Fire fans are female, 39.4% are male, with an average age of 35.3 years.

03

Which brands do The Hunger Games: Catching Fire fans like most?

The Hunger Games: Catching Fire fans show strongest brand affinity for The Hunger Games (film) (42.42×), Monsters (13.21×), and Young-adult fiction (12.49×) over the country average.

04

Where do The Hunger Games: Catching Fire fans live in United States?

The Hunger Games: Catching Fire fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Hunger Games: Catching Fire fans also like?

Beyond The Hunger Games: Catching Fire itself, the audience over-indexes on Monsters (13.21×), Young-adult fiction (12.49×), Jennifer Lawrence (10.78×), and Stranger Things (5.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Hunger Games: Catching Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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