The Hunger Games: Catching Fire Audience in United States

The Hunger Games: Catching Fire has an estimated audience of 1,139,826 people in United States. 60.6% are female, 39.4% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, The Hunger Games (film), DocuSign.

The average The Hunger Games: Catching Fire fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the The Hunger Games: Catching Fire audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Hunger Games: Catching Fire fans

Demographic split for The Hunger Games: Catching Fire audience in United States
MetricValue
Female60.6%
Male39.4%
Average age35.3
Estimated audience size1,139,826

Audience persona

The typical The Hunger Games: Catching Fire fan in United States is more female, around 35.3 years old, with strong Travelling tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for The Hunger Games: Catching Fire in United States
RegionReachAffinity
California122,9940.98×
Texas108,8581.11×
Florida67,4130.87×
New York50,7190.8×
Illinois37,9661×
Ohio37,4421.07×
Pennsylvania37,1660.97×
Georgia35,2821×
North Carolina34,9481.02×
Michigan31,3311.05×
Virginia25,7240.93×
Tennessee24,4891.07×
Arizona24,0981.04×
New Jersey23,5690.81×
Indiana23,1031.11×
Washington22,9921.01×
Missouri20,5911.12×
Colorado20,0211.11×
Massachusetts19,6840.88×
South Carolina17,1481×
Minnesota17,0491.04×
Wisconsin16,3960.96×
Kentucky16,3841.15×
Oklahoma16,3051.29×
Alabama16,1501.01×
Maryland15,8070.81×
Utah14,4401.41×
Louisiana13,8760.94×
Oregon13,0241×
Kansas10,6451.19×
Iowa10,4391.11×
Arkansas10,1981.09×
Nevada9,9160.9×
Connecticut9,4670.83×
Mississippi8,6150.92×
Idaho6,9861.22×
Nebraska5,9211.04×
New Mexico5,7451.01×
West Virginia5,6441.06×
Hawaii4,4360.91×
New Hampshire4,4190.98×
Maine3,5730.88×
Montana3,3261.05×
Rhode Island3,1860.88×
Delaware2,6790.85×
South Dakota2,6371×
North Dakota2,4921.06×
Washington, District of Columbia2,4000.7×
Alaska2,1880.9×
Wyoming1,7301.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hunger Games: Catching Fire audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
The Hunger Games (film)47.06×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Jennifer Lawrence11.12×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Stranger Things5.77×Movies & TV
Natalie Portman11.42×Movies & TV
E-book readers7.93×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hunger Games: Catching Fire audience
TraitClusterScore
TravellingTHRILL1.65
SustainabilityBALANCE1.44
TraditionCONSERVATISM1.38
ExtroversionTHRILL1.33
MindfulnessBALANCE1.26
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for The Hunger Games: Catching Fire
CountryShare
United States47.2%
United Kingdom9.8%
Brazil6.5%

See The Hunger Games: Catching Fire audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Hunger Games: Catching Fire have in United States?

The Hunger Games: Catching Fire has an estimated audience of 1,139,826 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hunger Games: Catching Fire fans?

60.6% of The Hunger Games: Catching Fire fans are female, 39.4% are male, with an average age of 35.3 years.

Which brands do The Hunger Games: Catching Fire fans like most?

The Hunger Games: Catching Fire fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do The Hunger Games: Catching Fire fans live in United States?

The Hunger Games: Catching Fire fans in United States are most concentrated in California (reach 122,994), Texas (reach 108,858), and Florida (reach 67,413). These three regions account for the largest share of the active audience.

What other brands do The Hunger Games: Catching Fire fans also like?

Beyond The Hunger Games: Catching Fire itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), The Hunger Games (film) (47.06×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hunger Games: Catching Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.