Rascasse Audience Intelligence

The Golden Compass (film) Audience in United States

A data profile of the people who buy, follow and care about The Golden Compass (film) in United States — modelled from more than twelve digital signal sources. The Golden Compass (film) has an estimated audience of 506,874 people in United States.

#3190among Movie / TV Show / Series in United States#6757in Movies & TV

The average The Golden Compass (film) fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Starship Troopers (film), Emma Stone, Vikings (TV series), with strongest over-indexing on Starship Troopers (film) (55.17× the country average).

Demographically, the The Golden Compass (film) audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Golden Compass (film) fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Starship Troopers (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Golden Compass (film) profile in United States.

Audience size
507K
in United States
Gender
42.3%♀
57.7% male
Age
45.0
average years
Country rank
#36355
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Golden Compass (film) viewers

42.3% are female, 57.7% are male, average age 45.0.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for The Golden Compass (film) audience in United States
MetricValue
Female42.3%
Male57.7%
Average age45.0
Estimated audience size506,874
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the The Golden Compass (film) audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4921%
50+36%
Fig. 04

Worldwide distribution

29.9%

of the worldwide The Golden Compass (film) audience comes from United States.

Worldwide audience distribution share by country for The Golden Compass (film)
CountryShare
United States29.9%
Germany7.7%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Golden Compass (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Golden Compass (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.48×
02Oregon~7K1.44×
03Idaho~3K1.39×
04Montana~2K1.35×
05Washington~10K1.30×
06Utah~5K1.30×
07Vermont<1K1.25×
08Maine~2K1.21×
09Oklahoma~6K1.15×
10New Mexico~3K1.13×
11Colorado~8K1.10×
12Arkansas~4K1.07×
13Missouri~7K1.04×
14Kansas~4K1.04×
15North Dakota<1K1.04×
16Minnesota~7K1.03×
17New Hampshire~2K1.02×
18Iowa~4K1.01×
19South Dakota~1K1.01×
20Nebraska~2K0.99×
21Kentucky~5K0.98×
22Tennessee~9K0.97×
23Wisconsin~6K0.96×
24Hawaii~2K0.95×
25West Virginia~2K0.94×
26Michigan~10K0.93×
27Virginia~10K0.93×
28Massachusetts~8K0.93×
29North Carolina~10K0.92×
30Arizona~8K0.92×
31Indiana~7K0.92×
32Rhode Island~1K0.92×
33Louisiana~5K0.91×
34Connecticut~4K0.90×
35California~40K0.88×
36Ohio~10K0.87×
37Mississippi~3K0.87×
38Texas~30K0.86×
39Alabama~5K0.86×
40Georgia~10K0.85×
41Pennsylvania~10K0.83×
42South Carolina~6K0.83×
43Nevada~4K0.83×
44Washington, District of Columbia~1K0.83×
45Maryland~6K0.81×
46Delaware<1K0.81×
47New York~20K0.79×
48Florida~20K0.78×
49Illinois~10K0.78×
50New Jersey~7K0.66×
Fig. 06

Affinity by region

Affinity by region — The Golden Compass (film), United States
0.66×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Golden Compass (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Golden Compass (film) audience
#·InterestCategoryAffinity×
01Battle Angel AlitaLiterature126.81×
02Ridley ScottMovies & TV62.27×
03His Dark MaterialsMovies & TV61.76×
04Starship Troopers (film)Movies & TV55.17×
05Sense8Movies & TV47.18×
06Avatar (2009 film)Movies & TV43.75×
07Battlestar GalacticaMovies & TV43.59×
08Blade RunnerMovies & TV40.34×
09Emma StoneMovies & TV26.23×
10Box Office MojoMovies & TV23.59×
11Hugh JackmanMovies & TV22.82×
12WaterworldMovies & TV20.00×
13Vikings (TV series)Movies & TV19.60×
14Liam NeesonMovies & TV16.46×
15FandangoTravel & Leisure16.26×
16International educationBusiness & Career15.90×
17Michael FassbenderMovies & TV15.14×
18Westworld (TV series)Movies & TV14.98×
19Mark RuffaloMovies & TV14.31×
20Stranger ThingsMovies & TV4.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Golden Compass (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Golden Compass (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.32×
Early Adopter MentalityPOWER1.57×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Golden Compass (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
Family OrientationCONSERVATISM0.78×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Golden Compass (film) have in United States?

The Golden Compass (film) has an estimated audience of 506,874 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Golden Compass (film) viewers?

42.3% of The Golden Compass (film) fans are female, 57.7% are male, with an average age of 45.0 years.

03

Which brands do The Golden Compass (film) fans like most?

The Golden Compass (film) fans show strongest brand affinity for Starship Troopers (film) (55.17×), Emma Stone (26.23×), and Vikings (TV series) (19.6×) over the country average.

04

Where do The Golden Compass (film) fans live in United States?

The Golden Compass (film) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Golden Compass (film) fans also like?

Beyond The Golden Compass (film) itself, the audience over-indexes on Emma Stone (26.23×), Vikings (TV series) (19.6×), Avatar (2009 film) (43.75×), and Ridley Scott (62.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Golden Compass (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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