A data profile of the people who buy, follow and care about District 9 in United States — modelled from more than twelve digital signal sources. District 9 has an estimated audience of 1,168,474 people in United States.
The average District 9 fan in United States is 43.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Starship Troopers (film), Inception, Planet of the Apes, with strongest over-indexing on Starship Troopers (film) (81× the country average).
Demographically, the District 9 audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical District 9 fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Starship Troopers (film).
The key figures that characterise the District 9 profile in United States.
33.0% are female, 67.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 43.1 |
| Estimated audience size | 1,168,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide District 9 audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 6.4% |
| Germany | 6.1% |
Where the District 9 audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.46× | |
| 02 | Washington | ~30K | 1.40× | |
| 03 | Alaska | ~3K | 1.34× | |
| 04 | California | ~200K | 1.24× | |
| 05 | Utah | ~10K | 1.22× | |
| 06 | Idaho | ~7K | 1.22× | |
| 07 | Arizona | ~30K | 1.19× | |
| 08 | Colorado | ~20K | 1.17× | |
| 09 | New Mexico | ~7K | 1.17× | |
| 10 | Montana | ~4K | 1.16× | |
| 11 | Texas | ~100K | 1.12× | |
| 12 | Oklahoma | ~10K | 1.10× | |
| 13 | Vermont | ~2K | 1.10× | |
| 14 | Kansas | ~9K | 1.05× | |
| 15 | Missouri | ~20K | 1.04× | |
| 16 | Nevada | ~10K | 1.04× | |
| 17 | Minnesota | ~20K | 1.02× | |
| 18 | Illinois | ~40K | 1.01× | |
| 19 | New Hampshire | ~5K | 1.01× | |
| 20 | North Dakota | ~2K | 1.01× | |
| 21 | Nebraska | ~6K | 1.00× | |
| 22 | Maine | ~4K | 0.99× | |
| 23 | Massachusetts | ~20K | 0.97× | |
| 24 | Kentucky | ~10K | 0.97× | |
| 25 | Hawaii | ~5K | 0.97× | |
| 26 | South Dakota | ~3K | 0.97× | |
| 27 | New York | ~60K | 0.95× | |
| 28 | Michigan | ~30K | 0.94× | |
| 29 | Arkansas | ~9K | 0.94× | |
| 30 | Iowa | ~9K | 0.94× | |
| 31 | Indiana | ~20K | 0.93× | |
| 32 | Wisconsin | ~20K | 0.93× | |
| 33 | Washington, District of Columbia | ~3K | 0.93× | |
| 34 | Connecticut | ~10K | 0.92× | |
| 35 | Pennsylvania | ~40K | 0.91× | |
| 36 | Virginia | ~30K | 0.91× | |
| 37 | Rhode Island | ~3K | 0.91× | |
| 38 | Ohio | ~30K | 0.89× | |
| 39 | Florida | ~70K | 0.88× | |
| 40 | North Carolina | ~30K | 0.88× | |
| 41 | Georgia | ~30K | 0.87× | |
| 42 | Tennessee | ~20K | 0.87× | |
| 43 | Louisiana | ~10K | 0.87× | |
| 44 | West Virginia | ~5K | 0.86× | |
| 45 | Maryland | ~20K | 0.85× | |
| 46 | Delaware | ~3K | 0.81× | |
| 47 | New Jersey | ~20K | 0.79× | |
| 48 | Alabama | ~10K | 0.77× | |
| 49 | South Carolina | ~10K | 0.74× | |
| 50 | Mississippi | ~7K | 0.73× |
The strongest cross-interests of the District 9 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Battle Angel Alita | Literature | 113.05× | ||
| 02 | Starship Troopers (film) | Movies & TV | 81.00× | ||
| 03 | Sense8 | Movies & TV | 68.82× | ||
| 04 | Planet of the Apes | Movies & TV | 65.59× | ||
| 05 | Cloverfield | Movies & TV | 61.97× | ||
| 06 | Inception | Movies & TV | 44.13× | ||
| 07 | Blade Runner | Movies & TV | 43.85× | ||
| 08 | Edward Norton | Movies & TV | 42.61× | ||
| 09 | Battlestar Galactica | Movies & TV | 42.44× | ||
| 10 | Ellen Page | Movies & TV | 35.60× | ||
| 11 | Avatar (2009 film) | Movies & TV | 34.27× | ||
| 12 | Box Office Mojo | Movies & TV | 28.77× | ||
| 13 | Julia Louis-Dreyfus | Movies & TV | 20.09× | ||
| 14 | Josh Duhamel | Fashion & Accessoires | 20.00× | ||
| 15 | James McAvoy | Movies & TV | 20.00× | ||
| 16 | Sophia Bush | Movies & TV | 18.05× | ||
| 17 | Christopher Nolan | Movies & TV | 17.58× | ||
| 18 | Bill Murray | Movies & TV | 16.91× | ||
| 19 | AMC Theatres | Movies & TV | 16.14× | ||
| 20 | 28 Days Later | Movies & TV | 14.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.29× | |
| Individualism | JOY | 1.66× | |
| Need for Security | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.64× |
District 9 has an estimated audience of 1,168,474 people in United States, concentrated in California and Texas.
33.0% of District 9 fans are female, 67.0% are male, with an average age of 43.1 years.
District 9 fans show strongest brand affinity for Starship Troopers (film) (81×), Inception (44.13×), and Planet of the Apes (65.59×) over the country average.
District 9 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond District 9 itself, the audience over-indexes on Inception (44.13×), Planet of the Apes (65.59×), Blade Runner (43.85×), and Edward Norton (42.61×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for District 9. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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