Hugo (film) Audience in United States

Hugo (film) has an estimated audience of 1,492,862 people in United States. 48.9% are female, 51.1% are male, average age 37.9. Top regions: Texas, Georgia, California. Top brand affinities: Google Maps, Megamind, Tom Felton, The Day After Tomorrow, Capital One.

The average Hugo (film) fan in United States is 37.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Google Maps, Megamind, Tom Felton, with strongest over-indexing on Google Maps (17.65× the country average). Demographically, the Hugo (film) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Hugo (film) fans

Demographic split for Hugo (film) audience in United States
MetricValue
Female48.9%
Male51.1%
Average age37.9
Estimated audience size1,492,862

Audience persona

The typical Hugo (film) fan in United States is balanced, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Hugo (film) in United States
RegionReachAffinity
Texas145,5661.13×
Georgia143,3963.12×
California92,0250.56×
Minnesota64,7343.03×
Florida59,0420.58×
North Dakota51,24916.71×
Illinois42,0060.84×
Arkansas37,5953.06×
South Carolina36,6711.63×
New York33,9920.41×
Pennsylvania32,3430.64×
Alabama27,2271.31×
Colorado23,8761.01×
North Carolina20,4900.46×
Ohio20,3490.44×
Arizona19,5260.64×
Oklahoma18,5661.12×
New Jersey18,1500.48×
Tennessee17,8780.6×
Virginia16,4750.45×
Indiana15,3510.56×
Michigan14,2560.37×
Washington12,0370.4×
Wisconsin11,9010.53×
Massachusetts11,1260.38×
Missouri9,8160.41×
Iowa8,4810.69×
Maryland8,1070.32×
Oregon7,3010.43×
Kentucky7,1960.38×
Idaho6,9120.92×
Mississippi6,3070.51×
Louisiana6,2890.33×
Utah5,5750.42×
Nevada5,3130.37×
Kansas4,7480.4×
Connecticut4,6890.31×
Hawaii2,7830.43×
New Mexico2,4320.32×
Nebraska2,2910.31×
Vermont2,2710.87×
Maine2,2080.41×
New Hampshire2,0530.35×
Washington, District of Columbia1,9610.44×
West Virginia1,7980.26×
Montana1,6530.4×
Rhode Island1,4720.31×
South Dakota1,2300.36×
Delaware1,0710.26×
Alaska1,0040.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hugo (film) audience
BrandAffinityCategory
Google Maps17.65×Internet & Social Media
Megamind60.66×Movies & TV
Tom Felton58.66×Movies & TV
The Day After Tomorrow78.27×Movies & TV
Capital One11.5×Business & Career
Enterprise Rent-A-Car16.55×Cars & Mobility
ICloud24.01×Technology & Electronics
Apple Store18.29×Shopping
Indeed.com9.11×Business & Career
Snapped25.65×Movies & TV
Beetlejuice10.53×Movies & TV
Circle K14.29×Shopping
Autism Awareness19.03×Health
DeviantArt14.17×Internet & Social Media
Zac Efron18.95×Movies & TV
Werner Herzog59.58×Movies & TV
Roblox16.39×Games
Aaron Rodgers12.41×Sports
CarGurus11.2×Cars & Mobility
Diabetes mellitus awareness12.48×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hugo (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
Risk AppetiteTHRILL1.61
PatriotismCONSERVATISM1.36
MindfulnessBALANCE1.26
SpiritualityBALANCE1.15
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Hugo (film)
CountryShare
United States26.1%
Brazil16.8%
Germany7.5%

See Hugo (film) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hugo (film) have in United States?

Hugo (film) has an estimated audience of 1,492,862 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Hugo (film) fans?

48.9% of Hugo (film) fans are female, 51.1% are male, with an average age of 37.9 years.

Which brands do Hugo (film) fans like most?

Hugo (film) fans show strongest brand affinity for Google Maps (17.65×), Megamind (60.66×), and Tom Felton (58.66×) over the country average.

Where do Hugo (film) fans live in United States?

Hugo (film) fans in United States are most concentrated in Texas (reach 145,566), Georgia (reach 143,396), and California (reach 92,025). These three regions account for the largest share of the active audience.

What other brands do Hugo (film) fans also like?

Beyond Hugo (film) itself, the audience over-indexes on Megamind (60.66×), Tom Felton (58.66×), The Day After Tomorrow (78.27×), and Capital One (11.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hugo (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.