Rascasse Audience Intelligence

Hugo (film) Target Market in United States

A data profile of the people who buy, follow and care about Hugo (film) in United States — modelled from more than twelve digital signal sources. Hugo (film) has an estimated audience of 1,619,735 people in United States.

#1728among Brand in United States#743in Fashion & Accessoires

The average Hugo (film) fan in United States is 37.9 years old, balanced, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, California.

Top brand affinities include Night at the Museum, Tom Felton, Pollo Campero, with strongest over-indexing on Night at the Museum (167.42× the country average).

Demographically, the Hugo (film) audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hugo (film) fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Night at the Museum.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hugo (film) profile in United States.

Audience size
1.6M
in United States
Gender
48.9%♀
51.1% male
Age
37.9
average years
Country rank
#16744
Brand in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hugo (film)

48.9% are female, 51.1% are male, average age 37.9.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Hugo (film) audience in United States
MetricValue
Female48.9%
Male51.1%
Average age37.9
Estimated audience size1,619,735
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Hugo (film) audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Hugo (film) audience comes from United States.

Worldwide audience distribution share by country for Hugo (film)
CountryShare
United States27.4%
Brazil16.2%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hugo (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hugo (film) customers by region in United States
#RegionReachAffinity×
01North Dakota~50K15.80×
02Arkansas~50K3.93×
03Georgia~200K3.80×
04Minnesota~70K3.13×
05Alabama~40K1.75×
06South Carolina~40K1.71×
07Texas~100K1.16×
08Oklahoma~20K1.13×
09Colorado~30K1.10×
10Illinois~40K0.89×
11Vermont~2K0.84×
12Idaho~6K0.82×
13Pennsylvania~40K0.78×
14Tennessee~20K0.73×
15Arizona~20K0.62×
16Mississippi~8K0.62×
17Florida~60K0.58×
18Indiana~20K0.58×
19Iowa~7K0.56×
20Kentucky~10K0.51×
21Wisconsin~10K0.50×
22New Hampshire~3K0.50×
23California~80K0.49×
24Maine~2K0.46×
25Alaska~1K0.46×
26North Carolina~20K0.45×
27Louisiana~9K0.45×
28Hawaii~3K0.45×
29Montana~2K0.45×
30South Dakota~2K0.45×
31New Jersey~20K0.44×
32Virginia~20K0.44×
33Washington, District of Columbia~2K0.44×
34Ohio~20K0.43×
35Kansas~5K0.42×
36Missouri~10K0.41×
37Oregon~7K0.41×
38Utah~5K0.41×
39Rhode Island~2K0.38×
40New York~30K0.37×
41Washington~10K0.37×
42Nevada~5K0.37×
43Delaware~2K0.37×
44New Mexico~3K0.36×
45West Virginia~2K0.36×
46Michigan~10K0.35×
47Massachusetts~10K0.35×
48Nebraska~3K0.35×
49Maryland~8K0.32×
50Connecticut~5K0.32×
Fig. 06

Affinity by region

Affinity by region — Hugo (film), United States
0.32×1.00×15.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hugo (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hugo (film) audience
#·InterestCategoryAffinity×
01Night at the MuseumMovies & TV167.42×
02His Dark MaterialsMovies & TV47.11×
03Tom FeltonMovies & TV41.12×
04The Day After TomorrowMovies & TV30.11×
05The Middle (TV series)Movies & TV28.02×
06Pollo CamperoFood & Beverages27.19×
07MegamindMovies & TV25.53×
08Agents of S.H.I.E.L.D.Movies & TV24.37×
09Maggie SmithMovies & TV24.26×
10The Lego MovieMovies & TV22.51×
11Dennis QuaidMovies & TV20.00×
12Meet the RobinsonsMovies & TV20.00×
13Cameron MonaghanMovies & TV20.00×
14Jeremy Allen WhiteMovies & TV19.43×
15Topher GraceMovies & TV18.44×
16Pan's LabyrinthMovies & TV18.34×
17Helena Bonham CarterMovies & TV16.92×
18International educationBusiness & Career15.89×
19RobloxGames14.64×
20SnappedMovies & TV10.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hugo (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hugo (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Convenience OrientationPREMIUM1.47×
MindfulnessBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hugo (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hugo (film)'s target market in United States?

Hugo (film)'s target market in United States covers an estimated 1,619,735 people, concentrated in Georgia and Texas.

02

What is the gender split and age of Hugo (film) customers?

48.9% of the Hugo (film) audience are female, 51.1% are male, with an average age of 37.9 years.

03

Which brands do Hugo (film) fans like most?

Hugo (film) fans show strongest brand affinity for Night at the Museum (167.42×), Tom Felton (41.12×), and Pollo Campero (27.19×) over the country average.

04

Where do Hugo (film) fans live in United States?

Hugo (film) fans in United States are most concentrated in Georgia (reach ~200K), Texas (reach ~100K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hugo (film) fans also like?

Beyond Hugo (film) itself, the audience over-indexes on Tom Felton (41.12×), Pollo Campero (27.19×), Roblox (14.64×), and Megamind (25.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Hugo (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hugo (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →