Werner Herzog Audience in Germany

Werner Herzog logo

Werner Herzog has an estimated audience of 724,823 people in Germany. 50.4% are female, 49.6% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wim Wenders, Michael Haneke, Satan, Tank, The Lives of Others.

The average Werner Herzog fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wim Wenders, Michael Haneke, Satan, with strongest over-indexing on Wim Wenders (341.93× the country average). Demographically, the Werner Herzog audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Individualism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Werner Herzog fans

Demographic split for Werner Herzog audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age37.8
Estimated audience size724,823

Audience persona

The typical Werner Herzog fan in Germany is balanced, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Wim Wenders.

Top regions in Germany

Top regions ranked by reach for Werner Herzog in Germany
RegionReachAffinity
Nordrhein-Westfalen159,247
Bayern128,9481.11×
Baden-Württemberg87,1280.88×
Niedersachsen68,4230.97×
Hessen54,975
Berlin52,9531.63×
Sachsen34,4690.97×
Rheinland-Pfalz31,6770.87×
Schleswig-Holstein25,4600.98×
Brandenburg21,8230.97×
Hamburg19,5301.19×
Thüringen17,2490.93×
Sachsen-Anhalt17,0910.91×
Mecklenburg-Vorpommern12,0760.87×
Saarland6,6280.74×
Bremen5,9670.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Werner Herzog audience
BrandAffinityCategory
Wim Wenders341.93×Movies & TV
Michael Haneke361.99×Movies & TV
Satan89.17×Politics & Society
Tank89.17×Music & Radio
The Lives of Others45.28×Movies & TV
Haunt89.17×Music & Radio
Germany4.3×Travel & Leisure
Jackson Pollock35.64×Arts & Culture
Stanley Kubrick31.52×Movies & TV
Fritz Lang57.59×Movies & TV
Broadcasting3.68×Movies & TV
Grim Reaper49.73×Music & Radio
Sanhedrin89.17×Music & Radio
The Criterion Collection35.88×Movies & TV
Consumer electronics1.94×Technology & Electronics
Ulrich Tukur16.27×Movies & TV
Virtue3.92×Politics & Society
Iggy Pop10.69×Music & Radio
Dario Argento63.3×Movies & TV
Buster Keaton20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Werner Herzog audience
TraitClusterScore
IndividualismJOY1.56
IndulgenceJOY1.48
Quality AwarenessPREMIUM1.36
PatriotismCONSERVATISM1.31
Sports ActivityPOWER1.29
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Werner Herzog
CountryShare
United States28.9%
Germany19.7%
United Kingdom6.7%

See Werner Herzog audiences in other countries

More Director audiences in Germany

Frequently asked questions

How many fans does Werner Herzog have in Germany?

Werner Herzog has an estimated audience of 724,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Werner Herzog fans?

50.4% of Werner Herzog fans are female, 49.6% are male, with an average age of 37.8 years.

Which brands do Werner Herzog fans like most?

Werner Herzog fans show strongest brand affinity for Wim Wenders (341.93×), Michael Haneke (361.99×), and Satan (89.17×) over the country average.

Where do Werner Herzog fans live in Germany?

Werner Herzog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,247), Bayern (reach 128,948), and Baden-Württemberg (reach 87,128). These three regions account for the largest share of the active audience.

What other brands do Werner Herzog fans also like?

Beyond Werner Herzog itself, the audience over-indexes on Michael Haneke (361.99×), Satan (89.17×), Tank (89.17×), and The Lives of Others (45.28×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Werner Herzog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.