A data profile of the people who buy, follow and care about Council of Europe in Austria — modelled from more than twelve digital signal sources. Council of Europe has an estimated audience of 1,425,990 people in Austria.
The average Council of Europe fan in Austria is 41.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Czech Republic, Kronen Zeitung, Hungary, with strongest over-indexing on Czech Republic (5.53× the country average).
Demographically, the Council of Europe audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Council of Europe fan in Austria is balanced, around 41.5 years old, with strong Community Orientation tendencies and a notable affinity for Czech Republic.
The key figures that characterise the Council of Europe profile in Austria.
51.0% are female, 49.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 41.5 |
| Estimated audience size | 1,425,990 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
Where the Council of Europe audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.41× | |
| 02 | Lower Austria | ~200K | 1.05× | |
| 03 | Vorarlberg | ~50K | 1.02× | |
| 04 | Styria | ~200K | 1.01× | |
| 05 | Salzburg | ~100K | 1.00× | |
| 06 | Tyrol | ~100K | 0.99× | |
| 07 | Burgenland | ~40K | 0.97× | |
| 08 | Carinthia (state) | ~70K | 0.95× | |
| 09 | Upper Austria | ~200K | 0.93× |
The strongest cross-interests of the Council of Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Czech Republic | Travel & Leisure | 5.53× | ||
| 02 | Hungary | Travel & Leisure | 4.34× | ||
| 03 | Felix Baumgartner | Sports | 2.08× | ||
| 04 | Kronen Zeitung | News | 2.02× | ||
| 05 | Politics | Politics & Society | 1.98× | ||
| 06 | Internet & Social Media | 1.97× | |||
| 07 | Bicycle | Cars & Mobility | 1.95× | ||
| 08 | Distilled beverage | Food & Beverages | 1.91× | ||
| 09 | Austrian Airlines | Travel & Leisure | 1.89× | ||
| 10 | Hobby | Home & Garden | 1.89× | ||
| 11 | Toys | Games | 1.77× | ||
| 12 | Hornbach | Shopping | 1.75× | ||
| 13 | Blues music | Music & Radio | 1.75× | ||
| 14 | Wikipedia | Internet & Social Media | 1.73× | ||
| 15 | Hair products | Beauty & Wellness | 1.66× | ||
| 16 | Deichmann | Shopping | 1.61× | ||
| 17 | Billa (supermarket) | Shopping | 1.57× | ||
| 18 | Spas | Beauty & Wellness | 1.55× | ||
| 19 | Mobile phones | Technology & Electronics | 1.51× | ||
| 20 | Shoes | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Spirituality | BALANCE | 1.23× | |
| Need for Security | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Design Affinity | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.87× |
Council of Europe has an estimated audience of 1,425,990 people in Austria, concentrated in Vienna and Lower Austria.
51.0% of Council of Europe fans are female, 49.0% are male, with an average age of 41.5 years.
Council of Europe fans show strongest brand affinity for Czech Republic (5.53×), Kronen Zeitung (2.02×), and Hungary (4.34×) over the country average.
Council of Europe fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Council of Europe itself, the audience over-indexes on Kronen Zeitung (2.02×), Hungary (4.34×), Billa (supermarket) (1.57×), and WhatsApp (1.97×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Council of Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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