A data profile of the people who buy, follow and care about Member state of the European Union in Austria — modelled from more than twelve digital signal sources. Member state of the European Union has an estimated audience of 1,639,623 people in Austria.
The average Member state of the European Union fan in Austria is 42.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Czech Republic, Hungary, with strongest over-indexing on Kronen Zeitung (2.07× the country average).
Demographically, the Member state of the European Union audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Member state of the European Union fan in Austria is balanced, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Member state of the European Union profile in Austria.
52.5% are female, 47.5% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 42.1 |
| Estimated audience size | 1,639,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Member state of the European Union audience comes from Austria.
| Country | Share |
|---|---|
| Romania | 13.8% |
| Hungary | 7.8% |
| Belgium | 7.7% |
Where the Member state of the European Union audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~50K | 1.11× | |
| 02 | Carinthia (state) | ~90K | 1.08× | |
| 03 | Lower Austria | ~200K | 1.02× | |
| 04 | Upper Austria | ~200K | 1.00× | |
| 05 | Styria | ~200K | 1.00× | |
| 06 | Vorarlberg | ~60K | 1.00× | |
| 07 | Salzburg | ~100K | 0.93× | |
| 08 | Tyrol | ~100K | 0.89× | |
| 09 | Vienna | ~300K | 0.87× |
The strongest cross-interests of the Member state of the European Union audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Czech Republic | Travel & Leisure | 3.74× | ||
| 02 | Hungary | Travel & Leisure | 3.53× | ||
| 03 | Kronen Zeitung | News | 2.07× | ||
| 04 | Lodging | Travel & Leisure | 2.01× | ||
| 05 | Politics | Politics & Society | 1.95× | ||
| 06 | Distilled beverage | Food & Beverages | 1.93× | ||
| 07 | Bicycle | Cars & Mobility | 1.93× | ||
| 08 | Austrian Airlines | Travel & Leisure | 1.89× | ||
| 09 | Hobby | Home & Garden | 1.89× | ||
| 10 | Internet & Social Media | 1.88× | |||
| 11 | Blues music | Music & Radio | 1.78× | ||
| 12 | Toys | Games | 1.77× | ||
| 13 | Hornbach | Shopping | 1.74× | ||
| 14 | Hair products | Beauty & Wellness | 1.67× | ||
| 15 | Wikipedia | Internet & Social Media | 1.65× | ||
| 16 | Electronics | Technology & Electronics | 1.65× | ||
| 17 | Billa (supermarket) | Shopping | 1.55× | ||
| 18 | Mobile phones | Technology & Electronics | 1.53× | ||
| 19 | Shoes | Fashion & Accessoires | 1.52× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.89× | |
| Individualism | JOY | 0.91× | |
| Luxury Orientation | PREMIUM | 0.91× |
Member state of the European Union has an estimated audience of 1,639,623 people in Austria, concentrated in Vienna and Lower Austria.
52.5% of Member state of the European Union fans are female, 47.5% are male, with an average age of 42.1 years.
Member state of the European Union fans show strongest brand affinity for Kronen Zeitung (2.07×), Czech Republic (3.74×), and Hungary (3.53×) over the country average.
Member state of the European Union fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Member state of the European Union itself, the audience over-indexes on Czech Republic (3.74×), Hungary (3.53×), Billa (supermarket) (1.55×), and WhatsApp (1.88×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Member state of the European Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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