Member state of the European Union Audience in Germany
Member state of the European Union has an estimated audience of 2,746,111 people in Germany. 50.0% are female, 50.0% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Allgäu, Pillow, Lake Constance, Satire, Antwerp.
The average Member state of the European Union fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Allgäu, Pillow, Lake Constance, with strongest over-indexing on Allgäu (13.11× the country average). Demographically, the Member state of the European Union audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Member state of the European Union fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 43.3 |
| Estimated audience size | 2,746,111 |
Audience persona
The typical Member state of the European Union fan in Germany is balanced, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Allgäu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 552,629 | 0.92× |
| Bayern | 415,174 | 0.94× |
| Baden-Württemberg | 334,124 | 0.89× |
| Niedersachsen | 280,105 | 1.05× |
| Hessen | 169,429 | 0.81× |
| Sachsen | 159,543 | 1.18× |
| Rheinland-Pfalz | 128,691 | 0.94× |
| Berlin | 117,619 | 0.96× |
| Brandenburg | 105,384 | 1.24× |
| Sachsen-Anhalt | 88,918 | 1.25× |
| Schleswig-Holstein | 85,106 | 0.86× |
| Thüringen | 83,374 | 1.19× |
| Mecklenburg-Vorpommern | 67,223 | 1.28× |
| Hamburg | 54,677 | 0.88× |
| Saarland | 30,601 | 0.91× |
| Bremen | 16,395 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Allgäu | 13.11× | Travel & Leisure |
| Pillow | 8.4× | Home & Garden |
| Lake Constance | 14.93× | Travel & Leisure |
| Satire | 7.54× | Literature |
| Antwerp | 25.84× | Travel & Leisure |
| Thessaloniki | 14.25× | Travel & Leisure |
| Big Ben | 13.72× | Travel & Leisure |
| Tagesschau | 2.43× | Movies & TV |
| Country rap | 7.32× | Music & Radio |
| Legislation | 25.56× | Politics & Society |
| Viber | 13.78× | Internet & Social Media |
| Headphones | 6.03× | Technology & Electronics |
| Greece | 4.65× | Travel & Leisure |
| Western Union | 4.39× | Business & Career |
| German television comedy | 5.99× | Movies & TV |
| Casino | 5.74× | Games |
| Public administration | 8.45× | Business & Career |
| Fachhochschule | 7.08× | Business & Career |
| Hygiene | 3.08× | Beauty & Wellness |
| Pets | 1.71× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.44 |
| Patriotism | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.32 |
| Design Affinity | PREMIUM | 1.32 |
| Pet Ownership | JOY | 1.3 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 13.8% |
| Hungary | 7.8% |
| Belgium | 7.7% |
See Member state of the European Union audiences in other countries
- Member state of the European Union — United States
- Member state of the European Union — United Kingdom
- Member state of the European Union — France
- Member state of the European Union — Italy
- Member state of the European Union — Spain
- Member state of the European Union — Brazil
- Member state of the European Union — Japan
- Member state of the European Union — South Korea
- Member state of the European Union — India
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Member state of the European Union have in Germany?
Member state of the European Union has an estimated audience of 2,746,111 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Member state of the European Union fans?
50.0% of Member state of the European Union fans are female, 50.0% are male, with an average age of 43.3 years.
Which brands do Member state of the European Union fans like most?
Member state of the European Union fans show strongest brand affinity for Allgäu (13.11×), Pillow (8.4×), and Lake Constance (14.93×) over the country average.
Where do Member state of the European Union fans live in Germany?
Member state of the European Union fans in Germany are most concentrated in Nordrhein-Westfalen (reach 552,629), Bayern (reach 415,174), and Baden-Württemberg (reach 334,124). These three regions account for the largest share of the active audience.
What other brands do Member state of the European Union fans also like?
Beyond Member state of the European Union itself, the audience over-indexes on Pillow (8.4×), Lake Constance (14.93×), Satire (7.54×), and Antwerp (25.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Member state of the European Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.