Member state of the European Union Audience in Germany

Member state of the European Union logo

Member state of the European Union has an estimated audience of 2,746,111 people in Germany. 50.0% are female, 50.0% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Puerto de la Cruz, Pillow, Israel, Preacher (comics), Stradivarius.

The average Member state of the European Union fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Puerto de la Cruz, Pillow, Israel, with strongest over-indexing on Puerto de la Cruz (25.56× the country average). Demographically, the Member state of the European Union audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Member state of the European Union fans

Demographic split for Member state of the European Union audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age43.3
Estimated audience size2,746,111

Audience persona

The typical Member state of the European Union fan in Germany is balanced, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Puerto de la Cruz.

Top regions in Germany

Top regions ranked by reach for Member state of the European Union in Germany
RegionReachAffinity
Nordrhein-Westfalen552,6290.92×
Bayern415,1740.94×
Baden-Württemberg334,1240.89×
Niedersachsen280,1051.05×
Hessen169,4290.81×
Sachsen159,5431.18×
Rheinland-Pfalz128,6910.94×
Berlin117,6190.96×
Brandenburg105,3841.24×
Sachsen-Anhalt88,9181.25×
Schleswig-Holstein85,1060.86×
Thüringen83,3741.19×
Mecklenburg-Vorpommern67,2231.28×
Hamburg54,6770.88×
Saarland30,6010.91×
Bremen16,3950.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Member state of the European Union audience
BrandAffinityCategory
Puerto de la Cruz25.56×Travel & Leisure
Pillow2.18×Home & Garden
Israel2.53×Travel & Leisure
Preacher (comics)7.59×Literature
Stradivarius1.78×Shopping
Kerala3.88×Travel & Leisure
Urban horticulture1.53×Home & Garden
Medieval fantasy8.69×Literature
Euphonium7.55×Music & Radio
Snow White (Fables)1.58×Literature
Justice2.57×Politics & Society
Natural rubber1.58×Cars & Mobility
Esra Erol3.82×Movies & TV
Video izle2.26×
Molly Hatchet8.27×Music & Radio
Volvo V602.94×Cars & Mobility
Information sensitivity3.2×Technology & Electronics
Home Delivery1.58×Food & Beverages
Corfu (regional unit)1.71×Travel & Leisure
Gudrun Sjödén1.67×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Member state of the European Union audience
TraitClusterScore
TraditionCONSERVATISM1.44
PatriotismCONSERVATISM1.38
IndulgenceJOY1.32
Design AffinityPREMIUM1.32
Pet OwnershipJOY1.3
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Member state of the European Union
CountryShare
Romania13.8%
Hungary7.8%
Belgium7.7%

See Member state of the European Union audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does Member state of the European Union have in Germany?

Member state of the European Union has an estimated audience of 2,746,111 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Member state of the European Union fans?

50.0% of Member state of the European Union fans are female, 50.0% are male, with an average age of 43.3 years.

Which brands do Member state of the European Union fans like most?

Member state of the European Union fans show strongest brand affinity for Puerto de la Cruz (25.56×), Pillow (2.18×), and Israel (2.53×) over the country average.

Where do Member state of the European Union fans live in Germany?

Member state of the European Union fans in Germany are most concentrated in Nordrhein-Westfalen (reach 552,629), Bayern (reach 415,174), and Baden-Württemberg (reach 334,124). These three regions account for the largest share of the active audience.

What other brands do Member state of the European Union fans also like?

Beyond Member state of the European Union itself, the audience over-indexes on Pillow (2.18×), Israel (2.53×), Preacher (comics) (7.59×), and Stradivarius (1.78×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Member state of the European Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.