Rascasse Audience Intelligence

Member state of the European Union Audience in Germany

A data profile of the people who buy, follow and care about Member state of the European Union in Germany — modelled from more than twelve digital signal sources. Member state of the European Union has an estimated audience of 2,746,111 people in Germany.

#1438among Topic in Germany#73in Politics & Society

The average Member state of the European Union fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Big Ben, Solar cell, Thessaloniki, with strongest over-indexing on Big Ben (15.62× the country average).

Demographically, the Member state of the European Union audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Member state of the European Union fan in Germany is balanced, around 43.3 years old, with strong Spirituality tendencies and a notable affinity for Big Ben.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Member state of the European Union profile in Germany.

Audience size
2.7M
in Germany
Gender
50.0%♀
50.0% male
Age
43.3
average years
Country rank
#2373
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Member state of the European Union fans

50.0% are female, 50.0% are male, average age 43.3.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Member state of the European Union audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age43.3
Estimated audience size2,746,111
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Member state of the European Union audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3923%
40-4930%
50+23%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Member state of the European Union audience comes from Germany.

Worldwide audience distribution share by country for Member state of the European Union
CountryShare
Romania13.8%
Hungary7.8%
Belgium7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Member state of the European Union audience in Germany is strongest.

Fig. 05

Top regions by affinity

Member state of the European Union fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~70K1.26×
02Sachsen-Anhalt~90K1.22×
03Brandenburg~100K1.19×
04Thüringen~80K1.17×
05Sachsen~200K1.15×
06Niedersachsen~300K1.03×
07Saarland~30K0.99×
08Bremen~20K0.96×
09Rheinland-Pfalz~100K0.94×
10Berlin~100K0.94×
11Bayern~400K0.91×
12Nordrhein-Westfalen~500K0.89×
13Schleswig-Holstein~90K0.89×
14Hamburg~60K0.89×
15Baden-Württemberg~300K0.88×
16Hessen~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Member state of the European Union, Germany
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Member state of the European Union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Member state of the European Union audience
#·InterestCategoryAffinity×
01American Museum of Natural HistoryArts & Culture17.96×
02LegislationPolitics & Society17.40×
03Science Museum, LondonArts & Culture16.49×
04Big BenTravel & Leisure15.62×
05London UndergroundCars & Mobility11.64×
06ThessalonikiTravel & Leisure11.31×
07Indoor soccerSports10.82×
08Solar cellHome & Garden7.71×
09PillowHome & Garden3.83×
10Tottenham Hotspur F.C.Sports3.45×
11LodgingTravel & Leisure2.90×
12GreeceTravel & Leisure2.73×
13TattoosFashion & Accessoires2.17×
14DessertsFood & Beverages2.09×
15Solar energyHome & Garden2.06×
16TagesschauMovies & TV2.01×
17CHECK24Business & Career1.85×
18Müller (company)Food & Beverages1.76×
19Netto Marken-DiscountShopping1.67×
20AutoScout24Cars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Member state of the European Union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Member state of the European Union audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.63×
Need for SecurityCONSERVATISM1.55×
Quality AwarenessPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Member state of the European Union audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
DIY MentalityTHRILL0.84×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Member state of the European Union have in Germany?

Member state of the European Union has an estimated audience of 2,746,111 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Member state of the European Union fans?

50.0% of Member state of the European Union fans are female, 50.0% are male, with an average age of 43.3 years.

03

Which brands do Member state of the European Union fans like most?

Member state of the European Union fans show strongest brand affinity for Big Ben (15.62×), Solar cell (7.71×), and Thessaloniki (11.31×) over the country average.

04

Where do Member state of the European Union fans live in Germany?

Member state of the European Union fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Member state of the European Union fans also like?

Beyond Member state of the European Union itself, the audience over-indexes on Solar cell (7.71×), Thessaloniki (11.31×), Tagesschau (2.01×), and Legislation (17.4×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Member state of the European Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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