A data profile of the people who buy, follow and care about Wallpaper (magazine) in Brazil — modelled from more than twelve digital signal sources. Wallpaper (magazine) has an estimated audience of 4,008,351 people in Brazil.
Wallpaper (magazine) has an estimated audience of 4,008,351 people in Brazil. 65.1% are female, 34.9% are male, average age 43.1. Top brand affinities: Artemide, Poltrona Frau, Kitsuné, Rede Record, Domus (magazine).
Top brand affinities include Artemide, Poltrona Frau, Kitsuné, with strongest over-indexing on Artemide (681.57× the country average).
Demographically, the Wallpaper (magazine) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
The typical Wallpaper (magazine) fan in Brazil is more female, around 43.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Artemide.
The key figures that characterise the Wallpaper (magazine) profile in Brazil.
65.1% are female, 34.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 43.1 |
| Estimated audience size | 4,008,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Wallpaper (magazine) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.6% |
| India | 14.6% |
| Brazil | 10.5% |
The strongest cross-interests of the Wallpaper (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Artemide | Home & Garden | 681.57× | ||
| 02 | Poltrona Frau | Home & Garden | 103.51× | ||
| 03 | Kitsuné | Fashion & Accessoires | 51.95× | ||
| 04 | Gagosian Gallery | Arts & Culture | 42.23× | ||
| 05 | Domus (magazine) | Home & Garden | 39.46× | ||
| 06 | Rick Owens | Fashion & Accessoires | 21.41× | ||
| 07 | Garden furniture | Home & Garden | 20.65× | ||
| 08 | Single-family detached home | Home & Garden | 20.12× | ||
| 09 | Melanie Martinez (singer) | Music & Radio | 18.00× | ||
| 10 | Garden centre | Home & Garden | 17.75× | ||
| 11 | Bedroom furniture | Home & Garden | 15.51× | ||
| 12 | Rede Record | Movies & TV | 13.71× | ||
| 13 | Hardware store | Home & Garden | 11.31× | ||
| 14 | Roxette | Music & Radio | 11.29× | ||
| 15 | Elle Fanning | Movies & TV | 9.37× | ||
| 16 | Flea market | Home & Garden | 7.99× | ||
| 17 | Singapore | Travel & Leisure | 7.72× | ||
| 18 | Malaysia Airlines | Travel & Leisure | 6.42× | ||
| 19 | Mobile banking | Business & Career | 5.15× | ||
| 20 | Renovation | Home & Garden | 3.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 9.06× | |
| DIY Mentality | THRILL | 5.65× | |
| Design Affinity | PREMIUM | 4.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.48× | |
| Tradition | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wallpaper (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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