Rascasse Audience Intelligence

Tony Lama Boots Target Market in United States

A data profile of the people who buy, follow and care about Tony Lama Boots in United States — modelled from more than twelve digital signal sources. Tony Lama Boots has an estimated audience of 936,560 people in United States.

#2among Western wear in United States
#2539among Brand in United States#1002in Fashion & Accessoires

The average Tony Lama Boots fan in United States is 37.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Anthony Joshua, Toyota Tacoma, Fox Sports, with strongest over-indexing on Anthony Joshua (30.34× the country average).

Demographically, the Tony Lama Boots audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tony Lama Boots fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Anthony Joshua.

Category: Fashion & Accessoires · Type: Brand · Subtype: Western wear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tony Lama Boots profile in United States.

Audience size
937K
in United States
Gender
40.8%♀
59.2% male
Age
37.9
average years
Country rank
#24737
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tony Lama Boots

40.8% are female, 59.2% are male, average age 37.9.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Tony Lama Boots audience in United States
MetricValue
Female40.8%
Male59.2%
Average age37.9
Estimated audience size936,560
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Tony Lama Boots audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3923%
40-4924%
50+13%
Fig. 04

Worldwide distribution

89.8%

of the worldwide Tony Lama Boots audience comes from United States.

Worldwide audience distribution share by country for Tony Lama Boots
CountryShare
United States89.8%
Mexico3.0%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tony Lama Boots audience in United States is strongest.

Fig. 05

Top regions by affinity

Tony Lama Boots customers by region in United States
#RegionReachAffinity×
01New Mexico~10K2.58×
02Texas~200K2.21×
03Mississippi~20K2.08×
04Oklahoma~20K1.96×
05Arkansas~20K1.96×
06Montana~5K1.81×
07Wyoming~2K1.70×
08Alabama~20K1.58×
09Louisiana~20K1.47×
10North Dakota~3K1.45×
11Idaho~7K1.42×
12Kansas~10K1.41×
13Tennessee~30K1.34×
14South Dakota~3K1.33×
15West Virginia~6K1.27×
16Utah~10K1.25×
17Nebraska~6K1.24×
18Missouri~20K1.20×
19Kentucky~10K1.18×
20Arizona~20K1.13×
21South Carolina~20K1.10×
22Colorado~20K1.07×
23Georgia~30K1.04×
24Iowa~8K1.04×
25North Carolina~30K0.99×
26Oregon~10K0.90×
27Alaska~2K0.85×
28Washington~10K0.75×
29Indiana~10K0.75×
30Nevada~7K0.74×
31California~70K0.70×
32Virginia~10K0.66×
33Rhode Island~2K0.66×
34Delaware~2K0.66×
35Maine~2K0.65×
36Minnesota~9K0.64×
37Hawaii~3K0.63×
38New Hampshire~2K0.63×
39Wisconsin~9K0.62×
40Ohio~20K0.61×
41Washington, District of Columbia~2K0.59×
42Illinois~20K0.57×
43Florida~40K0.56×
44Michigan~10K0.52×
45Pennsylvania~10K0.48×
46Connecticut~4K0.48×
47Maryland~7K0.44×
48Massachusetts~7K0.36×
49New Jersey~8K0.32×
50New York~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Tony Lama Boots, United States
0.31×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tony Lama Boots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tony Lama Boots audience
#·InterestCategoryAffinity×
01Pilar RubioMovies & TV84.66×
02StetsonFashion & Accessoires32.15×
03Anthony JoshuaSports30.34×
04Donald DuckMovies & TV24.57×
05Winnie-the-PoohKids & Family20.39×
06AriatFashion & Accessoires19.01×
07Jeep CherokeeCars & Mobility18.75×
08Toyota TacomaCars & Mobility18.22×
09Toyota SupraCars & Mobility15.83×
10Volvo TrucksCars & Mobility14.87×
11Jersey Shore (TV series)Movies & TV14.66×
12Fox SportsMovies & TV11.83×
13Boot BarnFashion & Accessoires10.53×
14Diesel engineCars & Mobility10.31×
15Rick and MortyMovies & TV9.50×
16Discount TireShopping4.20×
177-ElevenShopping3.72×
18VehiclesCars & Mobility2.83×
19Consumer electronicsTechnology & Electronics2.31×
20ClothingFashion & Accessoires2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tony Lama Boots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tony Lama Boots audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.87×
DIY MentalityTHRILL1.71×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tony Lama Boots audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.65×
Quality AwarenessPREMIUM0.82×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tony Lama Boots's target market in United States?

Tony Lama Boots's target market in United States covers an estimated 936,560 people, concentrated in Texas and California.

02

What is the gender split and age of Tony Lama Boots customers?

40.8% of the Tony Lama Boots audience are female, 59.2% are male, with an average age of 37.9 years.

03

Which brands do Tony Lama Boots fans like most?

Tony Lama Boots fans show strongest brand affinity for Anthony Joshua (30.34×), Toyota Tacoma (18.22×), and Fox Sports (11.83×) over the country average.

04

Where do Tony Lama Boots fans live in United States?

Tony Lama Boots fans in United States are most concentrated in Texas (reach ~200K), California (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tony Lama Boots fans also like?

Beyond Tony Lama Boots itself, the audience over-indexes on Toyota Tacoma (18.22×), Fox Sports (11.83×), Ariat (19.01×), and Diesel engine (10.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tony Lama Boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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