Psychobilly Audience in United States

Psychobilly has an estimated audience of 1,065,099 people in United States. 35.3% are female, 64.7% are male, average age 41.1. Top regions: California, Texas, Ohio. Top brand affinities: Eat Pray Love, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Psychobilly fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Eat Pray Love, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Eat Pray Love (118.94× the country average). Demographically, the Psychobilly audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Psychobilly fans

Demographic split for Psychobilly audience in United States
MetricValue
Female35.3%
Male64.7%
Average age41.1
Estimated audience size1,065,099

Audience persona

The typical Psychobilly fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Eat Pray Love.

Top regions in United States

Top regions ranked by reach for Psychobilly in United States
RegionReachAffinity
California225,7791.93×
Texas84,4100.92×
Ohio76,4942.33×
Florida47,4850.66×
New York46,8830.79×
Pennsylvania32,4720.91×
Washington31,0131.45×
Arizona30,4111.4×
Illinois28,6050.81×
North Carolina24,1320.75×
Oregon24,1061.97×
Georgia22,5560.69×
Michigan21,6250.78×
Tennessee19,3480.91×
Virginia18,5400.71×
Colorado18,1221.08×
Massachusetts17,2000.82×
New Jersey17,1480.63×
Nevada16,4231.59×
Indiana16,2210.83×
Missouri15,2260.89×
Minnesota14,3120.94×
Maryland13,4160.73×
Kentucky12,3090.92×
Wisconsin11,8990.74×
Alabama11,1020.75×
Oklahoma11,0860.94×
Utah11,0271.16×
South Carolina10,5010.66×
Louisiana10,4720.76×
New Mexico7,8041.46×
Connecticut7,1810.67×
Arkansas6,6850.76×
Iowa6,1580.7×
Kansas5,7380.68×
Idaho5,2380.98×
Mississippi5,2350.6×
West Virginia4,3220.87×
Maine4,0811.07×
Nebraska3,7050.69×
New Hampshire3,5610.85×
Alaska3,5041.54×
Hawaii3,3360.73×
Montana3,2901.11×
Rhode Island3,0090.89×
South Dakota2,7831.13×
North Dakota2,7101.24×
Wyoming2,6221.66×
Vermont2,5361.36×
Washington, District of Columbia2,5010.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psychobilly audience
BrandAffinityCategory
Eat Pray Love118.94×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Rockabilly7.02×Fashion & Accessoires
Iggy Pop18.01×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
AutoZone2.84×Cars & Mobility
Bachelor of Business Administration24.22×Business & Career
Livemusic3.36×Music & Radio
The Beach Boys7.05×Music & Radio
Dead Kennedys32.32×Music & Radio
Miyamoto Musashi20×Politics & Society
Queens of the Stone Age19.03×Music & Radio
Darius Rucker13.81×Music & Radio
Sam Rockwell9.35×Movies & TV
Die Antwoord20×Music & Radio
Musical theatre2.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psychobilly audience
TraitClusterScore
PatriotismCONSERVATISM2.64
ExtroversionTHRILL1.5
TraditionCONSERVATISM1.46
Need for SecurityCONSERVATISM1.36
IndividualismJOY1.32
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Psychobilly
CountryShare
United States54.0%
Germany8.5%
United Kingdom5.0%

See Psychobilly audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Psychobilly have in United States?

Psychobilly has an estimated audience of 1,065,099 people in United States, concentrated in California and Texas.

What is the gender split and age of Psychobilly fans?

35.3% of Psychobilly fans are female, 64.7% are male, with an average age of 41.1 years.

Which brands do Psychobilly fans like most?

Psychobilly fans show strongest brand affinity for Eat Pray Love (118.94×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Psychobilly fans live in United States?

Psychobilly fans in United States are most concentrated in California (reach 225,779), Texas (reach 84,410), and Ohio (reach 76,494). These three regions account for the largest share of the active audience.

What other brands do Psychobilly fans also like?

Beyond Psychobilly itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychobilly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.