Rascasse Audience Intelligence

Psychobilly Audience in United States

A data profile of the people who buy, follow and care about Psychobilly in United States — modelled from more than twelve digital signal sources. Psychobilly has an estimated audience of 1,065,099 people in United States.

#314among Musical genre in United States#8464among Topic in United States#2916in Music & Radio

The average Psychobilly fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Eat Pray Love, Rockabilly, Melvins, with strongest over-indexing on Eat Pray Love (385.3× the country average).

Demographically, the Psychobilly audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psychobilly fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Eat Pray Love.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychobilly profile in United States.

Audience size
1.1M
in United States
Gender
35.3%♀
64.7% male
Age
41.1
average years
Country rank
#22724
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychobilly fans

35.3% are female, 64.7% are male, average age 41.1.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Psychobilly audience in United States
MetricValue
Female35.3%
Male64.7%
Average age41.1
Estimated audience size1,065,099
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Psychobilly audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

54.0%

of the worldwide Psychobilly audience comes from United States.

Worldwide audience distribution share by country for Psychobilly
CountryShare
United States54.0%
Germany8.5%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychobilly audience in United States is strongest.

Fig. 05

Top regions by affinity

Psychobilly fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~70K2.10×
02California~200K1.81×
03Oregon~20K1.60×
04Nevada~10K1.36×
05Arizona~30K1.29×
06Washington~30K1.26×
07New Mexico~6K1.21×
08Alaska~3K1.14×
09Vermont~2K1.09×
10Utah~10K1.08×
11North Dakota~2K1.05×
12Colorado~20K1.04×
13South Dakota~3K1.04×
14Idaho~5K1.03×
15Montana~3K1.03×
16Maine~4K1.02×
17Oklahoma~10K1.00×
18New Hampshire~4K0.99×
19Rhode Island~3K0.98×
20West Virginia~5K0.97×
21Delaware~3K0.96×
22Kentucky~10K0.95×
23Tennessee~20K0.94×
24Hawaii~4K0.94×
25Indiana~20K0.93×
26Missouri~20K0.93×
27Minnesota~10K0.93×
28Arkansas~8K0.93×
29Kansas~8K0.93×
30Washington, District of Columbia~3K0.93×
31Nebraska~5K0.92×
32Mississippi~8K0.90×
33Iowa~8K0.90×
34Pennsylvania~30K0.89×
35Louisiana~10K0.89×
36Texas~80K0.88×
37Alabama~10K0.88×
38Wisconsin~10K0.87×
39Connecticut~9K0.87×
40Michigan~20K0.86×
41Massachusetts~20K0.86×
42South Carolina~10K0.86×
43Illinois~30K0.85×
44Virginia~20K0.85×
45North Carolina~30K0.83×
46Maryland~20K0.83×
47New York~50K0.78×
48Georgia~30K0.78×
49New Jersey~20K0.75×
50Florida~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Psychobilly, United States
0.73×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychobilly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychobilly audience
#·InterestCategoryAffinity×
01Eat Pray LoveMovies & TV385.30×
02MelvinsMusic & Radio64.54×
03Dead KennedysMusic & Radio31.29×
04The RunawaysMusic & Radio28.99×
05Drain cleanerHome & Garden24.12×
06RockabillyFashion & Accessoires22.03×
07Iggy PopMusic & Radio21.18×
08Die AntwoordMusic & Radio20.00×
09Miyamoto MusashiPolitics & Society18.26×
10Queens of the Stone AgeMusic & Radio18.03×
11Josh TurnerMusic & Radio16.21×
12Darius RuckerMusic & Radio11.33×
13Berlin WallTravel & Leisure7.50×
14Jack WhiteMovies & TV7.47×
15Car clubCars & Mobility6.61×
16The Beach BoysMusic & Radio6.05×
17Britney SpearsMusic & Radio3.07×
18O'Reilly Auto PartsCars & Mobility2.76×
19AutoZoneCars & Mobility2.45×
20Bass guitarMusic & Radio2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychobilly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychobilly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.66×
TraditionCONSERVATISM1.78×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychobilly audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psychobilly have in United States?

Psychobilly has an estimated audience of 1,065,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Psychobilly fans?

35.3% of Psychobilly fans are female, 64.7% are male, with an average age of 41.1 years.

03

Which brands do Psychobilly fans like most?

Psychobilly fans show strongest brand affinity for Eat Pray Love (385.3×), Rockabilly (22.03×), and Melvins (64.54×) over the country average.

04

Where do Psychobilly fans live in United States?

Psychobilly fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Ohio (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Psychobilly fans also like?

Beyond Psychobilly itself, the audience over-indexes on Rockabilly (22.03×), Melvins (64.54×), Iggy Pop (21.18×), and Drain cleaner (24.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Psychobilly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychobilly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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