Rascasse Audience Intelligence

Rockabilly Audience in Germany

A data profile of the people who buy, follow and care about Rockabilly in Germany — modelled from more than twelve digital signal sources. Rockabilly has an estimated audience of 919,017 people in Germany.

#3327among Topic in Germany#380in Fashion & Accessoires

The average Rockabilly fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Snap!, Extreme metal, Post-punk, with strongest over-indexing on Snap! (16.45× the country average).

Demographically, the Rockabilly audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rockabilly fan in Germany is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Snap!.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rockabilly profile in Germany.

Audience size
919K
in Germany
Gender
53.5%♀
46.5% male
Age
40.9
average years
Country rank
#7022
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rockabilly fans

53.5% are female, 46.5% are male, average age 40.9.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Rockabilly audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age40.9
Estimated audience size919,017
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Rockabilly audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4926%
50+20%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Rockabilly audience comes from Germany.

Worldwide audience distribution share by country for Rockabilly
CountryShare
United States56.9%
United Kingdom5.4%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rockabilly audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rockabilly fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K1.33×
02Thüringen~30K1.20×
03Brandenburg~30K1.13×
04Baden-Württemberg~100K1.10×
05Saarland~10K1.09×
06Bayern~200K1.08×
07Sachsen-Anhalt~30K1.05×
08Rheinland-Pfalz~50K1.02×
09Schleswig-Holstein~30K1.00×
10Nordrhein-Westfalen~200K0.99×
11Mecklenburg-Vorpommern~20K0.94×
12Niedersachsen~80K0.93×
13Berlin~40K0.87×
14Hamburg~20K0.85×
15Hessen~50K0.78×
16Bremen~6K0.73×
Fig. 06

Affinity by region

Affinity by region — Rockabilly, Germany
0.73×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rockabilly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rockabilly audience
#·InterestCategoryAffinity×
01Snap!Music & Radio16.45×
02Texas country musicMusic & Radio16.43×
03VolbeatMusic & Radio9.84×
04Post-punkMusic & Radio9.27×
05Progressive metalMusic & Radio7.66×
06GrungeMusic & Radio7.62×
07Thrash metalMusic & Radio6.92×
08American folk musicMusic & Radio6.26×
09Charlie HunnamMovies & TV6.06×
10Visual keiMusic & Radio4.67×
11Extreme metalMusic & Radio4.23×
12African-American musicMusic & Radio4.03×
13Blues musicMusic & Radio3.28×
14Country musicMusic & Radio2.82×
15Rock and rollMusic & Radio2.60×
16Rhythm and blues musicMusic & Radio2.31×
17Rock musicMusic & Radio1.90×
18CultureLiterature1.68×
19BildNews1.61×
20UkrainiansMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rockabilly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rockabilly audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
SpiritualityBALANCE1.68×
ExtroversionTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rockabilly audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.98×
Luxury OrientationPREMIUM1.04×
DIY MentalityTHRILL1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rockabilly have in Germany?

Rockabilly has an estimated audience of 919,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rockabilly fans?

53.5% of Rockabilly fans are female, 46.5% are male, with an average age of 40.9 years.

03

Which brands do Rockabilly fans like most?

Rockabilly fans show strongest brand affinity for Snap! (16.45×), Extreme metal (4.23×), and Post-punk (9.27×) over the country average.

04

Where do Rockabilly fans live in Germany?

Rockabilly fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rockabilly fans also like?

Beyond Rockabilly itself, the audience over-indexes on Extreme metal (4.23×), Post-punk (9.27×), African-American music (4.03×), and Blues music (3.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Rockabilly audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rockabilly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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