Rockabilly Audience in Germany

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Rockabilly has an estimated audience of 919,017 people in Germany. 53.5% are female, 46.5% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Snap!, Extreme metal, Post-punk, African-American music.

The average Rockabilly fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Snap!, Extreme metal, with strongest over-indexing on Natural World (3.4× the country average). Demographically, the Rockabilly audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Musical genre

Demographics of Rockabilly fans

Demographic split for Rockabilly audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age40.9
Estimated audience size919,017

Audience persona

The typical Rockabilly fan in Germany is balanced, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Natural World.

Top regions in Germany

Top regions ranked by reach for Rockabilly in Germany
RegionReachAffinity
Nordrhein-Westfalen204,7381.02×
Bayern162,2631.1×
Baden-Württemberg140,3401.12×
Niedersachsen86,4020.97×
Sachsen57,9551.29×
Hessen55,0380.79×
Rheinland-Pfalz48,7071.06×
Berlin36,2490.88×
Schleswig-Holstein32,7910.99×
Brandenburg32,0151.12×
Thüringen27,4601.17×
Sachsen-Anhalt23,768
Hamburg18,0190.87×
Mecklenburg-Vorpommern16,0880.92×
Saarland12,2151.08×
Bremen4,9520.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rockabilly audience
BrandAffinityCategory
Natural World3.4×Fashion & Accessoires
Snap!16.45×Music & Radio
Extreme metal4.23×Music & Radio
Post-punk9.27×Music & Radio
African-American music4.03×Music & Radio
Blues music3.28×Music & Radio
Texas country music16.43×Music & Radio
Charlie Hunnam6.06×Movies & TV
Thrash metal6.92×Music & Radio
Visual kei4.67×Music & Radio
Country music2.82×Music & Radio
American folk music6.26×Music & Radio
Rock music1.9×Music & Radio
Volbeat9.84×Music & Radio
Rock and roll2.6×Music & Radio
Grunge7.62×Music & Radio
Rhythm and blues music2.31×Music & Radio
Progressive metal7.66×Music & Radio
Bild1.61×News
Culture1.68×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rockabilly audience
TraitClusterScore
ExtroversionTHRILL1.73
TraditionCONSERVATISM1.53
Community OrientationOPEN1.48
Pet OwnershipJOY1.28
DIY MentalityTHRILL1.18
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Rockabilly
CountryShare
United States56.9%
United Kingdom5.4%
Canada4.8%

See Rockabilly audiences in other countries

More Musical genre audiences in Germany

Frequently asked questions

How many fans does Rockabilly have in Germany?

Rockabilly has an estimated audience of 919,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Rockabilly fans?

53.5% of Rockabilly fans are female, 46.5% are male, with an average age of 40.9 years.

Which brands do Rockabilly fans like most?

Rockabilly fans show strongest brand affinity for Natural World (3.4×), Snap! (16.45×), and Extreme metal (4.23×) over the country average.

Where do Rockabilly fans live in Germany?

Rockabilly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,738), Bayern (reach 162,263), and Baden-Württemberg (reach 140,340). These three regions account for the largest share of the active audience.

What other brands do Rockabilly fans also like?

Beyond Rockabilly itself, the audience over-indexes on Snap! (16.45×), Extreme metal (4.23×), Post-punk (9.27×), and African-American music (4.03×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rockabilly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.