Rockabilly Audience in Germany

Rockabilly has an estimated audience of 919,017 people in Germany. 53.5% are female, 46.5% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Snap!, Extreme metal, Post-punk, African-American music.
The average Rockabilly fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Snap!, Extreme metal, with strongest over-indexing on Natural World (3.4× the country average). Demographically, the Rockabilly audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Musical genre
Demographics of Rockabilly fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 40.9 |
| Estimated audience size | 919,017 |
Audience persona
The typical Rockabilly fan in Germany is balanced, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,738 | 1.02× |
| Bayern | 162,263 | 1.1× |
| Baden-Württemberg | 140,340 | 1.12× |
| Niedersachsen | 86,402 | 0.97× |
| Sachsen | 57,955 | 1.29× |
| Hessen | 55,038 | 0.79× |
| Rheinland-Pfalz | 48,707 | 1.06× |
| Berlin | 36,249 | 0.88× |
| Schleswig-Holstein | 32,791 | 0.99× |
| Brandenburg | 32,015 | 1.12× |
| Thüringen | 27,460 | 1.17× |
| Sachsen-Anhalt | 23,768 | 1× |
| Hamburg | 18,019 | 0.87× |
| Mecklenburg-Vorpommern | 16,088 | 0.92× |
| Saarland | 12,215 | 1.08× |
| Bremen | 4,952 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 3.4× | Fashion & Accessoires |
| Snap! | 16.45× | Music & Radio |
| Extreme metal | 4.23× | Music & Radio |
| Post-punk | 9.27× | Music & Radio |
| African-American music | 4.03× | Music & Radio |
| Blues music | 3.28× | Music & Radio |
| Texas country music | 16.43× | Music & Radio |
| Charlie Hunnam | 6.06× | Movies & TV |
| Thrash metal | 6.92× | Music & Radio |
| Visual kei | 4.67× | Music & Radio |
| Country music | 2.82× | Music & Radio |
| American folk music | 6.26× | Music & Radio |
| Rock music | 1.9× | Music & Radio |
| Volbeat | 9.84× | Music & Radio |
| Rock and roll | 2.6× | Music & Radio |
| Grunge | 7.62× | Music & Radio |
| Rhythm and blues music | 2.31× | Music & Radio |
| Progressive metal | 7.66× | Music & Radio |
| Bild | 1.61× | News |
| Culture | 1.68× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.73 |
| Tradition | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.48 |
| Pet Ownership | JOY | 1.28 |
| DIY Mentality | THRILL | 1.18 |
| Creativity | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.9% |
| United Kingdom | 5.4% |
| Canada | 4.8% |
See Rockabilly audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Rockabilly have in Germany?
Rockabilly has an estimated audience of 919,017 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rockabilly fans?
53.5% of Rockabilly fans are female, 46.5% are male, with an average age of 40.9 years.
Which brands do Rockabilly fans like most?
Rockabilly fans show strongest brand affinity for Natural World (3.4×), Snap! (16.45×), and Extreme metal (4.23×) over the country average.
Where do Rockabilly fans live in Germany?
Rockabilly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,738), Bayern (reach 162,263), and Baden-Württemberg (reach 140,340). These three regions account for the largest share of the active audience.
What other brands do Rockabilly fans also like?
Beyond Rockabilly itself, the audience over-indexes on Snap! (16.45×), Extreme metal (4.23×), Post-punk (9.27×), and African-American music (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rockabilly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.