Texas country music Audience in Germany
Texas country music has an estimated audience of 378,852 people in Germany. 44.9% are female, 55.1% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tim McGraw, Safari (web browser), Bruce Springsteen, Rockabilly, Garth Brooks.
The average Texas country music fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tim McGraw, Safari (web browser), Bruce Springsteen, with strongest over-indexing on Tim McGraw (41.76× the country average). Demographically, the Texas country music audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Texas country music fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 43.3 |
| Estimated audience size | 378,852 |
Audience persona
The typical Texas country music fan in Germany is more male, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Tim McGraw.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 25,434 | 0.31× |
| Bayern | 17,855 | 0.29× |
| Baden-Württemberg | 16,479 | 0.32× |
| Thüringen | 15,843 | 1.64× |
| Rheinland-Pfalz | 15,027 | 0.79× |
| Sachsen-Anhalt | 14,959 | 1.52× |
| Saarland | 14,714 | 3.16× |
| Niedersachsen | 13,769 | 0.37× |
| Brandenburg | 13,613 | 1.16× |
| Sachsen | 13,076 | 0.7× |
| Schleswig-Holstein | 12,870 | 0.95× |
| Mecklenburg-Vorpommern | 12,828 | 1.77× |
| Hessen | 12,286 | 0.43× |
| Berlin | 9,213 | 0.54× |
| Hamburg | 8,873 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim McGraw | 41.76× | Music & Radio |
| Safari (web browser) | 20.22× | Technology & Electronics |
| Bruce Springsteen | 10.29× | Music & Radio |
| Rockabilly | 15.14× | Fashion & Accessoires |
| Garth Brooks | 48.72× | Music & Radio |
| Satire | 6.66× | Literature |
| American folk music | 9.93× | Music & Radio |
| Bob Dylan | 9.34× | Music & Radio |
| Peter Maffay | 6.3× | Music & Radio |
| German television comedy | 6.93× | Movies & TV |
| Daniel Dae Kim | 20× | Movies & TV |
| Per Mertesacker | 20× | Sports |
| Property finder | 4.15× | Home & Garden |
| Bluegrass music | 11.3× | Music & Radio |
| Motorhome | 4.85× | Cars & Mobility |
| Willie Nelson | 12.96× | Music & Radio |
| Pets | 1.79× | Pets & Animals |
| Maine Coon | 4.39× | Pets & Animals |
| Toni Braxton | 22.52× | Music & Radio |
| Tagesschau | 1.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.89 |
| Spirituality | BALANCE | 1.64 |
| Urban Lifestyle | OPEN | 1.59 |
| Sustainability | BALANCE | 1.51 |
| Community Orientation | OPEN | 1.43 |
| Individualism | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.9% |
| Canada | 5.6% |
| United Kingdom | 3.5% |
See Texas country music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Texas country music have in Germany?
Texas country music has an estimated audience of 378,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Texas country music fans?
44.9% of Texas country music fans are female, 55.1% are male, with an average age of 43.3 years.
Which brands do Texas country music fans like most?
Texas country music fans show strongest brand affinity for Tim McGraw (41.76×), Safari (web browser) (20.22×), and Bruce Springsteen (10.29×) over the country average.
Where do Texas country music fans live in Germany?
Texas country music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 25,434), Bayern (reach 17,855), and Baden-Württemberg (reach 16,479). These three regions account for the largest share of the active audience.
What other brands do Texas country music fans also like?
Beyond Texas country music itself, the audience over-indexes on Safari (web browser) (20.22×), Bruce Springsteen (10.29×), Rockabilly (15.14×), and Garth Brooks (48.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Texas country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.