Rascasse Audience Intelligence

Texas country music Audience in Germany

A data profile of the people who buy, follow and care about Texas country music in Germany — modelled from more than twelve digital signal sources. Texas country music has an estimated audience of 378,852 people in Germany.

#215among Musical genre in Germany#5446among Topic in Germany#1773in Music & Radio

The average Texas country music fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include American folk music, Bluegrass music, Bruce Springsteen, with strongest over-indexing on American folk music (18× the country average).

Demographically, the Texas country music audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Texas country music fan in Germany is more male, around 43.3 years old, with strong Tradition tendencies and a notable affinity for American folk music.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas country music profile in Germany.

Audience size
379K
in Germany
Gender
44.9%♀
55.1% male
Age
43.3
average years
Country rank
#14642
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas country music fans

44.9% are female, 55.1% are male, average age 43.3.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Texas country music audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age43.3
Estimated audience size378,852
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Texas country music audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4925%
50+30%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Texas country music audience comes from Germany.

Worldwide audience distribution share by country for Texas country music
CountryShare
United States75.9%
Canada5.6%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas country music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Texas country music fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~7K1.42×
02Mecklenburg-Vorpommern~8K1.13×
03Thüringen~10K1.11×
04Sachsen-Anhalt~10K1.09×
05Brandenburg~10K1.02×
06Hamburg~9K1.00×
07Schleswig-Holstein~10K0.99×
08Rheinland-Pfalz~20K0.96×
09Sachsen~20K0.95×
10Berlin~20K0.92×
11Niedersachsen~30K0.89×
12Hessen~30K0.88×
13Baden-Württemberg~40K0.86×
14Bayern~50K0.84×
15Nordrhein-Westfalen~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Texas country music, Germany
0.80×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas country music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas country music audience
#·InterestCategoryAffinity×
01Garth BrooksMusic & Radio44.54×
02A. J. McLeanMusic & Radio29.62×
03M. Night ShyamalanMovies & TV24.86×
04Bluegrass musicMusic & Radio20.45×
05Per MertesackerSports20.00×
06Beth HartMusic & Radio18.02×
07American folk musicMusic & Radio18.00×
08RockabillyFashion & Accessoires16.43×
09Willie NelsonMusic & Radio13.58×
10Safari (web browser)Technology & Electronics11.91×
11Bruce SpringsteenMusic & Radio11.82×
12Bob DylanMusic & Radio10.83×
13Dolly PartonMusic & Radio8.18×
14Peter MaffayMusic & Radio6.69×
15Non-alcoholic beverageFood & Beverages5.87×
16Whitney HoustonMusic & Radio5.47×
17ThomannShopping4.95×
18Udo LindenbergMusic & Radio4.68×
19Müller (company)Food & Beverages2.96×
20TagesschauMovies & TV1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas country music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas country music audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.78×
IndividualismJOY1.76×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas country music audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
Luxury OrientationPREMIUM0.68×
IndulgenceJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas country music have in Germany?

Texas country music has an estimated audience of 378,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Texas country music fans?

44.9% of Texas country music fans are female, 55.1% are male, with an average age of 43.3 years.

03

Which brands do Texas country music fans like most?

Texas country music fans show strongest brand affinity for American folk music (18×), Bluegrass music (20.45×), and Bruce Springsteen (11.82×) over the country average.

04

Where do Texas country music fans live in Germany?

Texas country music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Texas country music fans also like?

Beyond Texas country music itself, the audience over-indexes on Bluegrass music (20.45×), Bruce Springsteen (11.82×), Rockabilly (16.43×), and Per Mertesacker (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Texas country music audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Texas country music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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