Rascasse Audience Intelligence

American frontier Audience in Germany

A data profile of the people who buy, follow and care about American frontier in Germany — modelled from more than twelve digital signal sources. American frontier has an estimated audience of 290,783 people in Germany.

#6263among Topic in Germany#880in Politics & Society

The average American frontier fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Henry Cavill, John Wayne, Oblivion (2013 film), with strongest over-indexing on Henry Cavill (19.99× the country average).

Demographically, the American frontier audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American frontier fan in Germany is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Henry Cavill.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American frontier profile in Germany.

Audience size
291K
in Germany
Gender
47.4%♀
52.6% male
Age
42.0
average years
Country rank
#17730
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American frontier fans

47.4% are female, 52.6% are male, average age 42.0.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for American frontier audience in Germany
MetricValue
Female47.4%
Male52.6%
Average age42.0
Estimated audience size290,783
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the American frontier audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4924%
50+25%
Fig. 04

Worldwide distribution

3.2%

of the worldwide American frontier audience comes from Germany.

Worldwide audience distribution share by country for American frontier
CountryShare
United States61.0%
United Kingdom4.7%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American frontier audience in Germany is strongest.

Fig. 05

Top regions by affinity

American frontier fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.16×
02Bremen~3K1.16×
03Niedersachsen~30K1.12×
04Baden-Württemberg~40K1.11×
05Bayern~50K1.07×
06Schleswig-Holstein~10K1.04×
07Rheinland-Pfalz~10K1.02×
08Thüringen~7K1.01×
09Saarland~4K1.00×
10Sachsen-Anhalt~7K0.99×
11Sachsen~10K0.98×
12Hamburg~6K0.95×
13Hessen~20K0.94×
14Brandenburg~9K0.94×
15Mecklenburg-Vorpommern~5K0.93×
16Berlin~10K0.90×
Fig. 06

Affinity by region

Affinity by region — American frontier, Germany
0.90×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American frontier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American frontier audience
#·InterestCategoryAffinity×
01Match of the DayMovies & TV108.90×
02Microsoft Train SimulatorGames26.20×
03John WayneMovies & TV23.27×
04Henry CavillMovies & TV19.99×
05Cast AwayMovies & TV19.36×
06White House DownMovies & TV15.51×
07Oblivion (2013 film)Movies & TV14.53×
08Idris ElbaMovies & TV11.87×
09Obsessed (2009 film)Movies & TV10.55×
10Vanessa HudgensMovies & TV9.91×
11SpVgg Greuther FürthSports8.48×
12Tom HanksMovies & TV6.78×
13Kevin CostnerMovies & TV6.72×
14Charlize TheronMovies & TV4.59×
15Arnold SchwarzeneggerMovies & TV4.17×
16Strategy gamesGames3.69×
17Bonnie TylerMusic & Radio3.47×
18EurojackpotGames1.97×
19RyanairTravel & Leisure1.88×
20CommerzbankBusiness & Career1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American frontier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American frontier audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
TraditionCONSERVATISM1.54×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American frontier audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.70×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American frontier have in Germany?

American frontier has an estimated audience of 290,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American frontier fans?

47.4% of American frontier fans are female, 52.6% are male, with an average age of 42.0 years.

03

Which brands do American frontier fans like most?

American frontier fans show strongest brand affinity for Henry Cavill (19.99×), John Wayne (23.27×), and Oblivion (2013 film) (14.53×) over the country average.

04

Where do American frontier fans live in Germany?

American frontier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do American frontier fans also like?

Beyond American frontier itself, the audience over-indexes on John Wayne (23.27×), Oblivion (2013 film) (14.53×), Cast Away (19.36×), and Obsessed (2009 film) (10.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See American frontier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American frontier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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