Natural horsemanship Audience in United States

Natural horsemanship has an estimated audience of 3,899,563 people in United States. 59.2% are female, 40.8% are male, average age 44.3. Top regions: California, New York, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Google News.

The average Natural horsemanship fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (11.68× the country average). Demographically, the Natural horsemanship audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Natural horsemanship fans

Demographic split for Natural horsemanship audience in United States
MetricValue
Female59.2%
Male40.8%
Average age44.3
Estimated audience size3,899,563

Audience persona

The typical Natural horsemanship fan in United States is more female, around 44.3 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Natural horsemanship in United States
RegionReachAffinity
California170,8240.4×
New York122,1130.56×
Florida88,9490.34×
Texas84,5080.25×
Washington60,2390.77×
Michigan58,7810.58×
North Carolina57,3750.49×
Colorado56,8240.92×
Pennsylvania48,8260.37×
Virginia45,1490.48×
Arizona41,7760.52×
Massachusetts41,6960.54×
Ohio40,0000.33×
Georgia36,0430.3×
Oregon35,1660.79×
Illinois33,9230.26×
Mississippi32,3601.01×
Kentucky32,2800.66×
Louisiana31,1690.62×
Montana30,9862.86×
Wisconsin30,1770.51×
Tennessee29,7670.38×
South Carolina29,5540.5×
Alabama29,0140.53×
Indiana28,7950.4×
Arkansas28,7480.89×
Oklahoma28,1140.65×
West Virginia26,7141.47×
Alaska26,6593.2×
Missouri25,8950.41×
Minnesota25,2770.45×
Kansas24,6750.8×
Idaho24,6691.26×
Utah24,4690.7×
Maryland24,1890.36×
Hawaii23,5661.41×
Iowa23,4250.73×
South Dakota22,9382.54×
New Jersey22,4070.23×
North Dakota22,3342.79×
New Hampshire22,0121.43×
Wyoming21,6103.74×
Nebraska21,5541.1×
Connecticut21,5210.55×
New Mexico21,4421.1×
Nevada21,3720.57×
Rhode Island21,2551.71×
Maine21,2421.52×
Vermont20,9053.05×
Delaware19,0341.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural horsemanship audience
BrandAffinityCategory
Google Maps11.68×Internet & Social Media
Capital One11.88×Business & Career
Indeed.com10.41×Business & Career
CarGurus12.4×Cars & Mobility
Google News12.39×News
Autism Awareness19.03×Health
AccuWeather12.97×Home & Garden
Diabetes mellitus awareness12.48×Health
Diane Keaton10.64×Movies & TV
Circle K12.03×Shopping
Clint Eastwood15.27×Movies & TV
Enterprise Rent-A-Car10.27×Cars & Mobility
Aaron Rodgers10.51×Sports
Kendra Scott16.67×Fashion & Accessoires
Billy Bob Thornton13.61×Movies & TV
Matthew McConaughey13.65×Movies & TV
Apple Store11.46×Shopping
John Wayne22.4×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural horsemanship audience
TraitClusterScore
Pet OwnershipJOY2.78
Community OrientationOPEN2.49
LGBTQ+ IdentityOPEN1.91
TraditionCONSERVATISM1.47
PatriotismCONSERVATISM1.39
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Natural horsemanship
CountryShare
United States25.0%
Germany11.8%
United Kingdom7.0%

See Natural horsemanship audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Natural horsemanship have in United States?

Natural horsemanship has an estimated audience of 3,899,563 people in United States, concentrated in California and New York.

What is the gender split and age of Natural horsemanship fans?

59.2% of Natural horsemanship fans are female, 40.8% are male, with an average age of 44.3 years.

Which brands do Natural horsemanship fans like most?

Natural horsemanship fans show strongest brand affinity for Google Maps (11.68×), Capital One (11.88×), and Indeed.com (10.41×) over the country average.

Where do Natural horsemanship fans live in United States?

Natural horsemanship fans in United States are most concentrated in California (reach 170,824), New York (reach 122,113), and Florida (reach 88,949). These three regions account for the largest share of the active audience.

What other brands do Natural horsemanship fans also like?

Beyond Natural horsemanship itself, the audience over-indexes on Capital One (11.88×), Indeed.com (10.41×), CarGurus (12.4×), and Google News (12.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural horsemanship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.