Justin Boots Audience in United States

Justin Boots has an estimated audience of 1,189,516 people in United States. 42.2% are female, 57.8% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: Boot Barn, Toyota Supra, Ariat, Anthony Joshua, Peugeot.

The average Justin Boots fan in United States is 37.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Boot Barn, Toyota Supra, Ariat, with strongest over-indexing on Boot Barn (24.2× the country average). Demographically, the Justin Boots audience skews more male with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Justin Boots fans

Demographic split for Justin Boots audience in United States
MetricValue
Female42.2%
Male57.8%
Average age37.7
Estimated audience size1,189,516

Audience persona

The typical Justin Boots fan in United States is more male, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Boot Barn.

Top regions in United States

Top regions ranked by reach for Justin Boots in United States
RegionReachAffinity
Texas202,0321.98×
California75,8820.58×
Florida58,0560.72×
North Carolina48,1481.35×
Georgia43,5211.19×
Tennessee39,2831.65×
Ohio32,8710.9×
Alabama31,2651.88×
Kentucky31,2082.09×
Arizona26,4281.09×
Missouri24,5351.28×
Oklahoma23,4341.77×
Illinois23,4170.59×
Louisiana23,1061.51×
New York22,6410.34×
Mississippi22,3372.28×
Virginia22,2110.77×
South Carolina21,7721.22×
Pennsylvania21,5390.54×
Indiana20,2950.93×
Arkansas20,0062.04×
Michigan17,5550.56×
Washington17,5190.73×
Colorado16,4810.88×
Oregon12,4700.91×
Utah12,3721.16×
Kansas11,5921.24×
West Virginia10,0041.81×
Wisconsin9,7640.55×
New Mexico9,2381.55×
Iowa9,0360.92×
Maryland8,5240.42×
Minnesota8,2680.49×
Idaho8,1251.36×
New Jersey7,5120.25×
Nevada7,0750.61×
Massachusetts6,8850.29×
Nebraska5,9681×
Montana5,4131.64×
Connecticut4,6850.39×
South Dakota2,8591.04×
Maine2,7310.64×
Wyoming2,6571.51×
Hawaii2,5250.49×
North Dakota2,4561.01×
New Hampshire2,1480.46×
Alaska1,9090.75×
Vermont1,3200.63×
Delaware1,2340.38×
Washington, District of Columbia1,1940.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Justin Boots audience
BrandAffinityCategory
Boot Barn24.2×Fashion & Accessoires
Toyota Supra25.02×Cars & Mobility
Ariat20.56×Fashion & Accessoires
Anthony Joshua13.27×Sports
Peugeot18.91×Cars & Mobility
Stetson30.51×Fashion & Accessoires
Škoda Auto18.85×Cars & Mobility
Rick and Morty6.26×Movies & TV
Donald Duck23.37×Movies & TV
Pilar Rubio75.08×Movies & TV
Khabib Nurmagomedov17.87×Sports
Carhartt6.32×Fashion & Accessoires
AutoZone2.76×Cars & Mobility
Dungeons & Dragons7.41×Games
Winnie-the-Pooh11.2×Kids & Family
Toyota Tacoma7.65×Cars & Mobility
Planet Fitness2.36×Sports
Hair Extensions3.52×Beauty & Wellness
Cyberpunk 207711.13×Games
Tractor Supply Company3.65×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Justin Boots audience
TraitClusterScore
DIY MentalityTHRILL1.52
PatriotismCONSERVATISM1.5
ExtroversionTHRILL1.3
Social Media UsageJOY1.25
TraditionCONSERVATISM1.17
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Justin Boots
CountryShare
United States86.7%
Mexico3.7%
United Kingdom1.6%

See Justin Boots audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Justin Boots have in United States?

Justin Boots has an estimated audience of 1,189,516 people in United States, concentrated in Texas and California.

What is the gender split and age of Justin Boots fans?

42.2% of Justin Boots fans are female, 57.8% are male, with an average age of 37.7 years.

Which brands do Justin Boots fans like most?

Justin Boots fans show strongest brand affinity for Boot Barn (24.2×), Toyota Supra (25.02×), and Ariat (20.56×) over the country average.

Where do Justin Boots fans live in United States?

Justin Boots fans in United States are most concentrated in Texas (reach 202,032), California (reach 75,882), and Florida (reach 58,056). These three regions account for the largest share of the active audience.

What other brands do Justin Boots fans also like?

Beyond Justin Boots itself, the audience over-indexes on Toyota Supra (25.02×), Ariat (20.56×), Anthony Joshua (13.27×), and Peugeot (18.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.