Rascasse Audience Intelligence

Justin Boots Target Market in United States

A data profile of the people who buy, follow and care about Justin Boots in United States — modelled from more than twelve digital signal sources. Justin Boots has an estimated audience of 1,186,806 people in United States.

#2159among Brand in United States#873in Fashion & Accessoires

The average Justin Boots fan in United States is 37.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Anthony Joshua, Ariat, Boot Barn, with strongest over-indexing on Anthony Joshua (21.32× the country average).

Demographically, the Justin Boots audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Justin Boots fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Anthony Joshua.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Justin Boots profile in United States.

Audience size
1.2M
in United States
Gender
42.2%♀
57.8% male
Age
37.7
average years
Country rank
#21033
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Justin Boots

42.2% are female, 57.8% are male, average age 37.7.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Justin Boots audience in United States
MetricValue
Female42.2%
Male57.8%
Average age37.7
Estimated audience size1,186,806
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Justin Boots audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3921%
40-4922%
50+15%
Fig. 04

Worldwide distribution

86.5%

of the worldwide Justin Boots audience comes from United States.

Worldwide audience distribution share by country for Justin Boots
CountryShare
United States86.5%
Mexico3.8%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Justin Boots audience in United States is strongest.

Fig. 05

Top regions by affinity

Justin Boots customers by region in United States
#RegionReachAffinity×
01Mississippi~20K2.18×
02Kentucky~30K2.00×
03Arkansas~20K1.99×
04Texas~200K1.88×
05West Virginia~10K1.84×
06Alabama~30K1.77×
07Oklahoma~20K1.72×
08Tennessee~40K1.57×
09New Mexico~9K1.57×
10Montana~5K1.56×
11Wyoming~3K1.49×
12Louisiana~20K1.43×
13Missouri~30K1.41×
14Idaho~8K1.38×
15North Carolina~40K1.25×
16Kansas~10K1.23×
17South Carolina~20K1.19×
18Utah~10K1.15×
19Georgia~40K1.10×
20South Dakota~3K1.06×
21Nebraska~6K1.04×
22Arizona~30K1.03×
23North Dakota~3K1.03×
24Indiana~20K0.94×
25Oregon~10K0.93×
26Iowa~9K0.92×
27Ohio~30K0.88×
28Alaska~2K0.88×
29Colorado~20K0.87×
30Virginia~20K0.75×
31Washington~20K0.71×
32Maine~3K0.71×
33Florida~60K0.70×
34Nevada~8K0.66×
35Hawaii~3K0.66×
36New Hampshire~3K0.60×
37Delaware~2K0.59×
38Illinois~20K0.58×
39Michigan~20K0.58×
40Wisconsin~10K0.58×
41California~70K0.57×
42Rhode Island~2K0.56×
43Pennsylvania~20K0.55×
44Minnesota~9K0.51×
45Washington, District of Columbia~2K0.51×
46Connecticut~6K0.47×
47Maryland~9K0.46×
48New York~20K0.35×
49Massachusetts~8K0.35×
50New Jersey~9K0.30×
Fig. 06

Affinity by region

Affinity by region — Justin Boots, United States
0.30×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Justin Boots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Justin Boots audience
#·InterestCategoryAffinity×
01Pilar RubioMovies & TV86.77×
02StetsonFashion & Accessoires38.23×
03AriatFashion & Accessoires22.05×
04Anthony JoshuaSports21.32×
05PeugeotCars & Mobility16.25×
06Winnie-the-PoohKids & Family16.04×
07Škoda AutoCars & Mobility15.60×
08Toyota TacomaCars & Mobility15.41×
09Toyota SupraCars & Mobility12.87×
10Boot BarnFashion & Accessoires12.62×
11Jersey Shore (TV series)Movies & TV11.44×
12Diesel engineCars & Mobility9.09×
13Fox SportsMovies & TV8.62×
14Rick and MortyMovies & TV8.09×
15Weather forecastingHome & Garden6.02×
16Solar energyHome & Garden4.65×
17FedExBusiness & Career3.89×
18VehiclesCars & Mobility2.31×
19Consumer electronicsTechnology & Electronics1.93×
20ClothingFashion & Accessoires1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Justin Boots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Justin Boots audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.60×
Convenience OrientationPREMIUM2.10×
Price SensitivityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Justin Boots audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
Early Adopter MentalityPOWER0.76×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Justin Boots's target market in United States?

Justin Boots's target market in United States covers an estimated 1,186,806 people, concentrated in Texas and California.

02

What is the gender split and age of Justin Boots customers?

42.2% of the Justin Boots audience are female, 57.8% are male, with an average age of 37.7 years.

03

Which brands do Justin Boots fans like most?

Justin Boots fans show strongest brand affinity for Anthony Joshua (21.32×), Ariat (22.05×), and Boot Barn (12.62×) over the country average.

04

Where do Justin Boots fans live in United States?

Justin Boots fans in United States are most concentrated in Texas (reach ~200K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Justin Boots fans also like?

Beyond Justin Boots itself, the audience over-indexes on Ariat (22.05×), Boot Barn (12.62×), Toyota Tacoma (15.41×), and Stetson (38.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Justin Boots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Justin Boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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