Rascasse Audience Intelligence

San Antonio Stock Show & Rodeo Audience in United States

A data profile of the people who buy, follow and care about San Antonio Stock Show & Rodeo in United States — modelled from more than twelve digital signal sources. San Antonio Stock Show & Rodeo has an estimated audience of 1,178,299 people in United States.

#246among Event in United States

The average San Antonio Stock Show & Rodeo fan in United States is 39.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include San Antonio Spurs, Whataburger, Ariat, with strongest over-indexing on San Antonio Spurs (9.55× the country average).

Demographically, the San Antonio Stock Show & Rodeo audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Antonio Stock Show & Rodeo fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for San Antonio Spurs.

Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Antonio Stock Show & Rodeo profile in United States.

Audience size
1.2M
in United States
Gender
50.9%♀
49.1% male
Age
39.5
average years
Country rank
#21150
Event in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Antonio Stock Show & Rodeo fans

50.9% are female, 49.1% are male, average age 39.5.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for San Antonio Stock Show & Rodeo audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.5
Estimated audience size1,178,299
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the San Antonio Stock Show & Rodeo audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

96.8%

of the worldwide San Antonio Stock Show & Rodeo audience comes from United States.

Worldwide audience distribution share by country for San Antonio Stock Show & Rodeo
CountryShare
United States96.8%
Mexico1.5%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Antonio Stock Show & Rodeo audience in United States is strongest.

Fig. 05

Top regions by affinity

San Antonio Stock Show & Rodeo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~900K22.39×
02Wyoming~2K1.34×
03Oklahoma~20K1.21×
04New Mexico~7K1.20×
05South Dakota~3K1.12×
06North Dakota~3K1.11×
07Montana~3K1.04×
08Alaska~3K1.00×
09Nebraska~6K0.94×
10Kansas~9K0.92×
11Louisiana~10K0.91×
12Idaho~5K0.90×
13Rhode Island~3K0.90×
14Delaware~3K0.90×
15Iowa~9K0.89×
16Arkansas~9K0.89×
17Maine~4K0.89×
18Washington, District of Columbia~3K0.89×
19West Virginia~5K0.88×
20Hawaii~4K0.88×
21New Hampshire~4K0.88×
22Mississippi~8K0.87×
23Nevada~9K0.81×
24Colorado~10K0.80×
25Connecticut~9K0.80×
26Utah~8K0.78×
27Missouri~10K0.76×
28Kentucky~10K0.76×
29Alabama~10K0.75×
30South Carolina~10K0.74×
31Oregon~10K0.74×
32Wisconsin~10K0.71×
33Minnesota~10K0.71×
34Tennessee~20K0.69×
35Maryland~10K0.69×
36Indiana~10K0.68×
37Arizona~20K0.67×
38New Jersey~20K0.66×
39Massachusetts~20K0.66×
40Washington~10K0.63×
41Michigan~20K0.62×
42Virginia~20K0.61×
43Pennsylvania~20K0.59×
44Georgia~20K0.59×
45Ohio~20K0.59×
46North Carolina~20K0.59×
47Illinois~20K0.56×
48Florida~40K0.46×
49New York~30K0.46×
50California~50K0.38×
Fig. 06

Affinity by region

Affinity by region — San Antonio Stock Show & Rodeo, United States
0.38×1.00×22.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Antonio Stock Show & Rodeo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Antonio Stock Show & Rodeo audience
#·InterestCategoryAffinity×
01StetsonFashion & Accessoires23.75×
02AppaloosaPets & Animals20.25×
03AriatFashion & Accessoires14.62×
04San Antonio SpursSports9.55×
05WhataburgerFood & Beverages6.86×
06Rural KingHome & Garden6.46×
07Willie NelsonMusic & Radio5.80×
08MongoliaTravel & Leisure5.18×
09QVCMovies & TV5.12×
10Weather forecastingHome & Garden4.70×
11Houston TexansSports4.38×
12Tractor Supply CompanyShopping4.16×
13FedExBusiness & Career2.90×
14Discount storesShopping2.73×
15LivestockPets & Animals2.68×
16Mortgage loansBusiness & Career2.61×
17Pizza HutFood & Beverages2.45×
18Shopping mallsShopping2.39×
19Planet FitnessSports2.21×
20PinterestInternet & Social Media1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Antonio Stock Show & Rodeo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Antonio Stock Show & Rodeo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
Convenience OrientationPREMIUM2.29×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Antonio Stock Show & Rodeo audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.77×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Antonio Stock Show & Rodeo have in United States?

San Antonio Stock Show & Rodeo has an estimated audience of 1,178,299 people in United States, concentrated in Texas and California.

02

What is the gender split and age of San Antonio Stock Show & Rodeo fans?

50.9% of San Antonio Stock Show & Rodeo fans are female, 49.1% are male, with an average age of 39.5 years.

03

Which brands do San Antonio Stock Show & Rodeo fans like most?

San Antonio Stock Show & Rodeo fans show strongest brand affinity for San Antonio Spurs (9.55×), Whataburger (6.86×), and Ariat (14.62×) over the country average.

04

Where do San Antonio Stock Show & Rodeo fans live in United States?

San Antonio Stock Show & Rodeo fans in United States are most concentrated in Texas (reach ~900K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do San Antonio Stock Show & Rodeo fans also like?

Beyond San Antonio Stock Show & Rodeo itself, the audience over-indexes on Whataburger (6.86×), Ariat (14.62×), Stetson (23.75×), and QVC (5.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Antonio Stock Show & Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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