San Antonio Stock Show & Rodeo Audience in United States

San Antonio Stock Show & Rodeo logo

San Antonio Stock Show & Rodeo has an estimated audience of 1,178,350 people in United States. 50.9% are female, 49.1% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Tech News, Building envelope, UK garage, Hibachi, Governor of Michigan.

The average San Antonio Stock Show & Rodeo fan in United States is 39.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tech News, Building envelope, UK garage, with strongest over-indexing on Tech News (169.23× the country average). Demographically, the San Antonio Stock Show & Rodeo audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Event

Demographics of San Antonio Stock Show & Rodeo fans

Demographic split for San Antonio Stock Show & Rodeo audience in United States
MetricValue
Female50.9%
Male49.1%
Average age39.5
Estimated audience size1,178,350

Audience persona

The typical San Antonio Stock Show & Rodeo fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for San Antonio Stock Show & Rodeo in United States
RegionReachAffinity
Texas883,76322.87×
California36,6700.28×
Florida19,6260.25×
New York18,0830.27×
Oklahoma16,5091.26×
Illinois15,0760.38×
Colorado13,9100.75×
Louisiana13,4390.88×
Missouri12,7600.67×
Arizona11,3440.47×
Georgia10,3290.28×
Tennessee9,7040.41×
Virginia9,4550.33×
North Carolina9,0350.25×
Ohio8,2360.23×
Kansas7,9030.85×
Arkansas7,8650.81×
New Mexico7,7261.31×
Minnesota7,5560.45×
Iowa7,3470.76×
Michigan7,1360.23×
Wisconsin7,0980.4×
Pennsylvania7,0950.18×
Washington6,9090.29×
Indiana6,5880.31×
Mississippi6,4780.67×
Oregon5,9130.44×
Kentucky5,9080.4×
Alabama5,8970.36×
Utah5,4580.52×
Nebraska5,1780.88×
Nevada4,7060.41×
New Jersey4,6920.16×
Massachusetts4,4070.19×
South Carolina4,2260.24×
Idaho4,1150.7×
Maryland4,0120.2×
Wyoming3,4611.98×
South Dakota3,3671.24×
Montana3,2571×
North Dakota2,8321.17×
Washington, District of Columbia2,5680.72×
Hawaii2,3590.47×
Alaska2,3290.92×
Connecticut2,2980.19×
West Virginia2,1390.39×
Maine1,9840.47×
New Hampshire1,7630.38×
Rhode Island1,7020.45×
Vermont1,6740.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Antonio Stock Show & Rodeo audience
BrandAffinityCategory
Tech News169.23×Technology & Electronics
Building envelope19.26×Home & Garden
UK garage8.46×Music & Radio
Hibachi11.71×Food & Beverages
Governor of Michigan10.8×Politics & Society
Product design2.41×Business & Career
Buying and Selling Real Estate9.38×Home & Garden
Google Home7.42×Technology & Electronics
Goop5.52×Internet & Social Media
Pro-Ject3.87×Music & Radio
Wok6.18×Food & Beverages
Grinch3.63×Movies & TV
Nebraska2.35×Travel & Leisure
Cherish (group)9.33×Music & Radio
Vocal harmony3.55×Music & Radio
Stamp collecting3.69×Home & Garden
Home equity1.53×Home & Garden
headspace7.18×Health
Grace Slick6.61×Music & Radio
Hipster7.07×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Antonio Stock Show & Rodeo audience
TraitClusterScore
PatriotismCONSERVATISM1.46
Convenience OrientationPREMIUM1.28
ExtroversionTHRILL1.23
Risk AppetiteTHRILL1.23
Need for SecurityCONSERVATISM1.23
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for San Antonio Stock Show & Rodeo
CountryShare
United States96.9%
Mexico1.5%
China0.4%

See San Antonio Stock Show & Rodeo audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does San Antonio Stock Show & Rodeo have in United States?

San Antonio Stock Show & Rodeo has an estimated audience of 1,178,350 people in United States, concentrated in Texas and California.

What is the gender split and age of San Antonio Stock Show & Rodeo fans?

50.9% of San Antonio Stock Show & Rodeo fans are female, 49.1% are male, with an average age of 39.5 years.

Which brands do San Antonio Stock Show & Rodeo fans like most?

San Antonio Stock Show & Rodeo fans show strongest brand affinity for Tech News (169.23×), Building envelope (19.26×), and UK garage (8.46×) over the country average.

Where do San Antonio Stock Show & Rodeo fans live in United States?

San Antonio Stock Show & Rodeo fans in United States are most concentrated in Texas (reach 883,763), California (reach 36,670), and Florida (reach 19,626). These three regions account for the largest share of the active audience.

What other brands do San Antonio Stock Show & Rodeo fans also like?

Beyond San Antonio Stock Show & Rodeo itself, the audience over-indexes on Building envelope (19.26×), UK garage (8.46×), Hibachi (11.71×), and Governor of Michigan (10.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Antonio Stock Show & Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.