Horse tack Audience in United States
Horse tack has an estimated audience of 3,470,946 people in United States. 57.8% are female, 42.2% are male, average age 39.6. Top brand affinities: Product design, Tech News, UK garage, Staycation, Pro-Ject.
Top brand affinities include Product design, Tech News, UK garage, with strongest over-indexing on Product design (3.72× the country average). Demographically, the Horse tack audience skews more female with an average age of 39.6, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Category: Sports · Type: Touchpoint
Demographics of Horse tack fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 39.6 |
| Estimated audience size | 3,470,946 |
Audience persona
The typical Horse tack fan in United States is more female, around 39.6 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 3.72× | Business & Career |
| Tech News | 13.55× | Technology & Electronics |
| UK garage | 6.38× | Music & Radio |
| Staycation | 2.82× | Home & Garden |
| Pro-Ject | 3.34× | Music & Radio |
| Nebraska Cornhuskers football | 2.92× | Sports |
| Home equity | 1.58× | Home & Garden |
| Pillow | 1.63× | Home & Garden |
| Yoga Journal | 13.55× | Sports |
| JDSU | 2.03× | Business & Career |
| Home staging | 3.19× | Home & Garden |
| Stamp collecting | 2.68× | Home & Garden |
| Jesse Plemons | 1.87× | Movies & TV |
| Joshua Jackson | 2.32× | Movies & TV |
| Isometric exercise | 4.49× | Sports |
| Jaws | 2.64× | Movies & TV |
| Nuts (film) | 2.74× | Movies & TV |
| Charlamagne Tha God | 4.35× | Movies & TV |
| Meals on Wheels | 2.42× | Food & Beverages |
| Queens College, City University of New York | 2.94× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.24 |
| Patriotism | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Need for Security | CONSERVATISM | 1.1 |
| Creativity | OPEN | 1.07 |
| Community Orientation | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Germany | 16.2% |
| United Kingdom | 7.4% |
See Horse tack audiences in other countries
More Sports audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Horse tack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.