Rascasse Audience Intelligence

Horse tack Audience in United States

A data profile of the people who buy, follow and care about Horse tack in United States — modelled from more than twelve digital signal sources. Horse tack has an estimated audience of 3,470,946 people in United States.

#174among Touchpoint in United States#799in Sports

The average Horse tack fan in United States is 39.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Arabian horse, Boot Barn, Planet Fitness, with strongest over-indexing on Arabian horse (14.4× the country average).

Demographically, the Horse tack audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horse tack fan in United States is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Arabian horse.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse tack profile in United States.

Audience size
3.5M
in United States
Gender
57.8%♀
42.2% male
Age
39.6
average years
Country rank
#9097
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse tack fans

57.8% are female, 42.2% are male, average age 39.6.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Horse tack audience in United States
MetricValue
Female57.8%
Male42.2%
Average age39.6
Estimated audience size3,470,946
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Horse tack audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3916%
40-4920%
50+24%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Horse tack audience comes from United States.

Worldwide audience distribution share by country for Horse tack
CountryShare
United States24.6%
Germany16.2%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse tack audience in United States is strongest.

Fig. 05

Top regions by affinity

Horse tack fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K1.61×
02Wyoming~8K1.51×
03Idaho~20K1.41×
04South Dakota~10K1.32×
05Vermont~8K1.32×
06Oklahoma~50K1.27×
07North Dakota~9K1.27×
08Arkansas~40K1.24×
09Utah~40K1.21×
10Mississippi~30K1.21×
11Kentucky~50K1.20×
12Iowa~30K1.14×
13Kansas~30K1.14×
14Oregon~50K1.13×
15West Virginia~20K1.13×
16Missouri~60K1.10×
17Louisiana~50K1.08×
18Nebraska~20K1.07×
19Maine~10K1.07×
20Wisconsin~60K1.06×
21New Hampshire~10K1.05×
22Tennessee~70K1.04×
23Minnesota~50K1.03×
24Washington~70K0.99×
25Colorado~50K0.99×
26Alabama~50K0.98×
27Indiana~60K0.97×
28New Mexico~20K0.97×
29Alaska~7K0.95×
30Ohio~100K0.89×
31North Carolina~90K0.89×
32South Carolina~50K0.89×
33Rhode Island~9K0.85×
34Delaware~8K0.85×
35Virginia~70K0.83×
36Hawaii~10K0.82×
37Arizona~60K0.81×
38Texas~200K0.79×
39Pennsylvania~90K0.79×
40Connecticut~30K0.79×
41Washington, District of Columbia~8K0.78×
42Georgia~80K0.75×
43Nevada~20K0.73×
44Massachusetts~50K0.70×
45Illinois~80K0.68×
46Maryland~40K0.68×
47California~200K0.60×
48Florida~100K0.60×
49New York~100K0.56×
50New Jersey~50K0.56×
Fig. 06

Affinity by region

Affinity by region — Horse tack, United States
0.56×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse tack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse tack audience
#·InterestCategoryAffinity×
01Arabian horsePets & Animals14.40×
02Robert LewandowskiSports13.55×
03Show jumpingSports8.53×
04Horse showPets & Animals8.48×
05Boot BarnFashion & Accessoires6.88×
06Wrangler (jeans)Fashion & Accessoires6.82×
07Horse racingSports6.51×
08AriatFashion & Accessoires5.87×
09MongoliaTravel & Leisure5.11×
10Horseback ridingSports4.10×
11KayakTravel & Leisure3.77×
12Diaper bagKids & Family3.71×
13Veterinary medicineBusiness & Career2.73×
14Hardware storeHome & Garden2.72×
15Planet FitnessSports2.71×
16MenardsHome & Garden2.35×
17MetaphysicsBusiness & Career2.35×
18LivestockPets & Animals2.07×
19Nonprofit organizationPolitics & Society1.75×
20Hobby LobbyHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse tack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse tack audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
DIY MentalityTHRILL1.55×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse tack audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Early Adopter MentalityPOWER0.80×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse tack have in United States?

Horse tack has an estimated audience of 3,470,946 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Horse tack fans?

57.8% of Horse tack fans are female, 42.2% are male, with an average age of 39.6 years.

03

Which brands do Horse tack fans like most?

Horse tack fans show strongest brand affinity for Arabian horse (14.4×), Boot Barn (6.88×), and Planet Fitness (2.71×) over the country average.

04

Where do Horse tack fans live in United States?

Horse tack fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Horse tack fans also like?

Beyond Horse tack itself, the audience over-indexes on Boot Barn (6.88×), Planet Fitness (2.71×), Diaper bag (3.71×), and Horse racing (6.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Horse tack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse tack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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