Horse tack Audience in Germany
Horse tack has an estimated audience of 2,283,182 people in Germany. 70.4% are female, 29.6% are male, average age 36.6. Top brand affinities: Goes, Kingdom of Judah, Collectable, Fantasy Earth: Zero, Tigran Hamasyan.
Top brand affinities include Goes, Kingdom of Judah, Collectable, with strongest over-indexing on Goes (2.7× the country average). Demographically, the Horse tack audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Travelling.
Category: Sports · Type: Touchpoint
Demographics of Horse tack fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 36.6 |
| Estimated audience size | 2,283,182 |
Audience persona
The typical Horse tack fan in Germany is more female, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Goes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.7× | Travel & Leisure |
| Kingdom of Judah | 13.53× | Politics & Society |
| Collectable | 2.17× | Kids & Family |
| Fantasy Earth: Zero | 7.56× | Games |
| Tigran Hamasyan | 16.82× | Music & Radio |
| Liberace | 5.7× | Music & Radio |
| Icon (magazine) | 2.14× | Arts & Culture |
| Picnic | 3.06× | Kids & Family |
| Hatten | 4.49× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.69× | Music & Radio |
| Grappling | 1.68× | Sports |
| Information sensitivity | 3.57× | Technology & Electronics |
| Ireen Sheer | 1.84× | Music & Radio |
| Hà Giang | 20× | Travel & Leisure |
| Mount Kilimanjaro | 5.24× | Travel & Leisure |
| Homesteading | 3.18× | Home & Garden |
| Waipahu, Hawaii | 32.96× | Travel & Leisure |
| Building insulation | 2.07× | Home & Garden |
| Whataburger | 2.59× | Food & Beverages |
| Janitor | 2.74× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Travelling | THRILL | 1.35 |
| Individualism | JOY | 1.14 |
| Sustainability | BALANCE | 1.13 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Germany | 16.2% |
| United Kingdom | 7.4% |
See Horse tack audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse tack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.