Horse tack Audience in Germany
Horse tack has an estimated audience of 2,283,182 people in Germany. 70.4% are female, 29.6% are male, average age 36.6. Top brand affinities: Michael Patrick Kelly, Livemusic, Krämer Pferdesport, Veterinary medicine, Osteopathy.
Top brand affinities include Michael Patrick Kelly, Livemusic, Krämer Pferdesport, with strongest over-indexing on Michael Patrick Kelly (12.54× the country average). Demographically, the Horse tack audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Travelling.
Category: Sports · Type: Touchpoint
Demographics of Horse tack fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 36.6 |
| Estimated audience size | 2,283,182 |
Audience persona
The typical Horse tack fan in Germany is more female, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Michael Patrick Kelly.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Patrick Kelly | 12.54× | Music & Radio |
| Livemusic | 4.12× | Music & Radio |
| Krämer Pferdesport | 16.82× | Sports |
| Veterinary medicine | 3.75× | Business & Career |
| Osteopathy | 13.53× | Health |
| Spiegel Online | 1.96× | News |
| PIKEUR | 20× | Sports |
| Fressnapf | 3.16× | Shopping |
| Pet store | 2.82× | Pets & Animals |
| Natural foods | 3.52× | Food & Beverages |
| ZDF-Fernsehgarten | 5.12× | Movies & TV |
| Travel Blogger | 5.18× | Travel & Leisure |
| Pet food | 2.26× | Pets & Animals |
| Zootopia | 6.1× | Movies & TV |
| Ski resort | 2.89× | Travel & Leisure |
| Horseback riding | 3.91× | Sports |
| IHF World Men's Handball Championship | 2.46× | Sports |
| Gala | 1.63× | News |
| Property finder | 2.62× | Home & Garden |
| Shih Tzu | 2.73× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Travelling | THRILL | 1.35 |
| Individualism | JOY | 1.14 |
| Sustainability | BALANCE | 1.13 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Germany | 16.2% |
| United Kingdom | 7.4% |
See Horse tack audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse tack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.