Horse tack Audience in Germany
A data profile of the people who buy, follow and care about Horse tack in Germany — modelled from more than twelve digital signal sources. Horse tack has an estimated audience of 2,283,182 people in Germany.
The average Horse tack fan in Germany is 36.6 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Michael Patrick Kelly, Krämer Pferdesport, Maite Kelly, with strongest over-indexing on Michael Patrick Kelly (20× the country average).
Demographically, the Horse tack audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Horse tack fan in Germany is more female, around 36.6 years old, with strong Pet Ownership tendencies and a notable affinity for Michael Patrick Kelly.
At a glance
The key figures that characterise the Horse tack profile in Germany.
Search interest · 12-month trend
Demographics of Horse tack fans
70.4% are female, 29.6% are male, average age 36.6.
Gender split
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 36.6 |
| Estimated audience size | 2,283,182 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Horse tack audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.6% |
| Germany | 16.2% |
| United Kingdom | 7.4% |
Geography
Where the Horse tack audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~600K | 1.98× | |
| 02 | Saarland | ~30K | 1.07× | |
| 03 | Bremen | ~20K | 1.05× | |
| 04 | Thüringen | ~60K | 1.01× | |
| 05 | Sachsen-Anhalt | ~60K | 1.00× | |
| 06 | Mecklenburg-Vorpommern | ~40K | 1.00× | |
| 07 | Brandenburg | ~70K | 0.98× | |
| 08 | Rheinland-Pfalz | ~100K | 0.97× | |
| 09 | Schleswig-Holstein | ~80K | 0.97× | |
| 10 | Hamburg | ~50K | 0.97× | |
| 11 | Sachsen | ~100K | 0.96× | |
| 12 | Bayern | ~300K | 0.95× | |
| 13 | Berlin | ~90K | 0.93× | |
| 14 | Niedersachsen | ~200K | 0.91× | |
| 15 | Hessen | ~200K | 0.91× | |
| 16 | Nordrhein-Westfalen | ~400K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Horse tack audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Krämer Pferdesport | Sports | 29.29× | ||
| 02 | Michael Patrick Kelly | Music & Radio | 20.00× | ||
| 03 | PIKEUR | Sports | 20.00× | ||
| 04 | Osteopathy | Health | 16.66× | ||
| 05 | Horze | Sports | 16.12× | ||
| 06 | Haflinger | Fashion & Accessoires | 14.56× | ||
| 07 | Isabell Werth | Sports | 12.26× | ||
| 08 | Maite Kelly | Music & Radio | 10.30× | ||
| 09 | Ludger Beerbaum | Sports | 10.08× | ||
| 10 | Isabel Marant | Fashion & Accessoires | 8.89× | ||
| 11 | Fendt | Cars & Mobility | 7.83× | ||
| 12 | ZDF-Fernsehgarten | Movies & TV | 7.38× | ||
| 13 | Horseback riding | Sports | 5.83× | ||
| 14 | Olympic Games | Sports | 5.65× | ||
| 15 | Veterinary medicine | Business & Career | 5.34× | ||
| 16 | Pet sitting | Pets & Animals | 4.24× | ||
| 17 | Ski resort | Travel & Leisure | 3.42× | ||
| 18 | Zara | Shopping | 3.32× | ||
| 19 | Hugendubel | Shopping | 3.23× | ||
| 20 | Lieferando.de | Food & Beverages | 2.10× |
Personality of the Horse tack audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.19× | |
| Individualism | JOY | 1.51× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Design Affinity | PREMIUM | 0.88× |
Frequently asked questions
How many fans does Horse tack have in Germany?
Horse tack has an estimated audience of 2,283,182 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Horse tack fans?
70.4% of Horse tack fans are female, 29.6% are male, with an average age of 36.6 years.
Which brands do Horse tack fans like most?
Horse tack fans show strongest brand affinity for Michael Patrick Kelly (20×), Krämer Pferdesport (29.29×), and Maite Kelly (10.3×) over the country average.
Where do Horse tack fans live in Germany?
Horse tack fans in Germany are most concentrated in Baden-Württemberg (reach ~600K), Nordrhein-Westfalen (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Horse tack fans also like?
Beyond Horse tack itself, the audience over-indexes on Krämer Pferdesport (29.29×), Maite Kelly (10.3×), Veterinary medicine (5.34×), and Isabel Marant (8.89×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse tack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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