Rascasse Audience Intelligence

Wales national football team Audience in United States

A data profile of the people who buy, follow and care about Wales national football team in United States — modelled from more than twelve digital signal sources. Wales national football team has an estimated audience of 285,962 people in United States.

#553among Soccer in United States#813among Team in United States#4990in Sports

The average Wales national football team fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wales national football team profile in United States.

Audience size
286K
in United States
Gender
44.5%♀
55.5% male
Age
36.8
average years
Country rank
#49530
Team in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wales national football team fans

44.5% are female, 55.5% are male, average age 36.8.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Wales national football team audience in United States
MetricValue
Female44.5%
Male55.5%
Average age36.8
Estimated audience size285,962
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Wales national football team audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Wales national football team audience comes from United States.

Worldwide audience distribution share by country for Wales national football team
CountryShare
United Kingdom25.3%
Germany20.7%
United States12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wales national football team audience in United States is strongest.

Fig. 05

Top regions by affinity

Wales national football team fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~10K1.93×
02New York~30K1.76×
03Florida~30K1.45×
04Massachusetts~8K1.44×
05Maryland~7K1.40×
06California~40K1.39×
07Illinois~10K1.33×
08Connecticut~4K1.32×
09Virginia~9K1.27×
10Washington, District of Columbia~1K1.26×
11Nevada~3K1.21×
12Rhode Island~1K1.13×
13Arizona~6K1.10×
14Delaware<1K1.10×
15Vermont<1K1.06×
16North Carolina~9K1.04×
17Indiana~5K1.04×
18Iowa~2K1.03×
19Texas~30K1.02×
20Washington~6K1.01×
21New Hampshire~1K1.01×
22Alaska<1K1.01×
23Georgia~9K1.00×
24North Dakota<1K1.00×
25South Dakota<1K0.97×
26Kansas~2K0.96×
27Maine<1K0.96×
28Pennsylvania~9K0.95×
29Kentucky~3K0.95×
30Nebraska~1K0.95×
31Montana<1K0.95×
32Colorado~4K0.92×
33Oregon~3K0.92×
34Utah~2K0.91×
35Ohio~8K0.89×
36Michigan~7K0.89×
37New Mexico~1K0.89×
38Idaho~1K0.89×
39West Virginia~1K0.89×
40Hawaii~1K0.89×
41Missouri~4K0.87×
42Arkansas~2K0.87×
43Mississippi~2K0.85×
44Louisiana~3K0.84×
45Oklahoma~3K0.84×
46South Carolina~4K0.82×
47Minnesota~3K0.81×
48Alabama~3K0.80×
49Wisconsin~3K0.79×
50Tennessee~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Wales national football team, United States
0.78×1.00×1.93×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wales national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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