Rascasse Audience Intelligence

Seinen manga Audience in United States

A data profile of the people who buy, follow and care about Seinen manga in United States — modelled from more than twelve digital signal sources. Seinen manga has an estimated audience of 2,366,652 people in United States.

#42among Literary genre in United States#5794among Topic in United States#210in Literature

The average Seinen manga fan in United States is 25.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 7-Eleven, International education, Anime and manga fandom, with strongest over-indexing on 7-Eleven (10.45× the country average).

Demographically, the Seinen manga audience skews more female with an average age of 25.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seinen manga fan in United States is more female, around 25.2 years old, with strong Patriotism tendencies and a notable affinity for 7-Eleven.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seinen manga profile in United States.

Audience size
2.4M
in United States
Gender
55.8%♀
44.2% male
Age
25.2
average years
Country rank
#12455
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seinen manga fans

55.8% are female, 44.2% are male, average age 25.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Seinen manga audience in United States
MetricValue
Female55.8%
Male44.2%
Average age25.2
Estimated audience size2,366,652
Fig. 03

Age distribution

Ø 25.2
average years
Age distribution of the Seinen manga audience in United States
Age bracketShare%
16-1963%
20-2922%
30-398%
40-495%
50+2%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Seinen manga audience comes from United States.

Worldwide audience distribution share by country for Seinen manga
CountryShare
Japan72.1%
United States7.7%
Taiwan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seinen manga audience in United States is strongest.

Fig. 05

Top regions by affinity

Seinen manga fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.38×
02Washington~60K1.31×
03Maryland~50K1.31×
04Texas~300K1.25×
05Georgia~90K1.25×
06Oregon~30K1.20×
07New York~200K1.16×
08Virginia~70K1.16×
09Oklahoma~30K1.14×
10Nevada~30K1.14×
11Hawaii~10K1.11×
12Florida~200K1.10×
13North Carolina~80K1.08×
14New Jersey~60K1.06×
15Arizona~50K1.04×
16Massachusetts~50K1.04×
17Kentucky~30K1.04×
18Alaska~5K1.04×
19Illinois~80K1.02×
20Missouri~40K1.01×
21Minnesota~30K1.01×
22Connecticut~20K1.01×
23Michigan~60K1.00×
24Utah~20K1.00×
25Delaware~6K1.00×
26Kansas~20K0.99×
27Alabama~30K0.98×
28Louisiana~30K0.98×
29Rhode Island~7K0.98×
30Arkansas~20K0.97×
31West Virginia~10K0.97×
32Indiana~40K0.96×
33Mississippi~20K0.96×
34Washington, District of Columbia~7K0.96×
35North Dakota~5K0.96×
36Pennsylvania~80K0.95×
37South Carolina~30K0.95×
38Vermont~4K0.95×
39South Dakota~5K0.94×
40Ohio~70K0.93×
41Iowa~20K0.92×
42New Mexico~10K0.92×
43Nebraska~10K0.92×
44Idaho~10K0.92×
45New Hampshire~9K0.92×
46Maine~8K0.92×
47Montana~6K0.92×
48Tennessee~40K0.91×
49Wisconsin~30K0.88×
50Colorado~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Seinen manga, United States
0.87×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seinen manga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seinen manga audience
#·InterestCategoryAffinity×
01Trench coatFashion & Accessoires41.82×
02International educationBusiness & Career33.08×
03Group buyingShopping27.17×
04Pokémon Trading Card GameGames20.45×
05City carCars & Mobility20.00×
06Dungeons & DragonsGames14.19×
07MalaysiaTravel & Leisure13.79×
08My Hero AcademiaLiterature11.59×
09Anime and manga fandomLiterature11.16×
10FunimationMovies & TV10.89×
11RakutenShopping10.71×
127-ElevenShopping10.45×
13TokyoTravel & Leisure9.87×
14Rick and MortyMovies & TV9.83×
15CrunchyrollGames8.39×
16MangaLiterature6.65×
17ComicsLiterature4.39×
18Video gamesGames3.20×
19ClothingFashion & Accessoires2.56×
20Consumer electronicsTechnology & Electronics2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seinen manga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seinen manga audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.62×
Family OrientationCONSERVATISM2.47×
Community OrientationOPEN2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seinen manga audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.65×
Career OrientationPOWER0.66×
DIY MentalityTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seinen manga have in United States?

Seinen manga has an estimated audience of 2,366,652 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Seinen manga fans?

55.8% of Seinen manga fans are female, 44.2% are male, with an average age of 25.2 years.

03

Which brands do Seinen manga fans like most?

Seinen manga fans show strongest brand affinity for 7-Eleven (10.45×), International education (33.08×), and Anime and manga fandom (11.16×) over the country average.

04

Where do Seinen manga fans live in United States?

Seinen manga fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Seinen manga fans also like?

Beyond Seinen manga itself, the audience over-indexes on International education (33.08×), Anime and manga fandom (11.16×), Group buying (27.17×), and City car (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Seinen manga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seinen manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →