Kasetsart University Audience in United States

Kasetsart University has an estimated audience of 447,251 people in United States. 64.5% are female, 35.5% are male, average age 31.2. Top regions: California, Texas, New York. Top brand affinities: Jollibee, Astro (Malaysian satellite television), BTS, Indeed.com, JD Sports.

The average Kasetsart University fan in United States is 31.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jollibee, Astro (Malaysian satellite television), BTS, with strongest over-indexing on Jollibee (32.39× the country average). Demographically, the Kasetsart University audience skews more female with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Kasetsart University fans

Demographic split for Kasetsart University audience in United States
MetricValue
Female64.5%
Male35.5%
Average age31.2
Estimated audience size447,251

Audience persona

The typical Kasetsart University fan in United States is more female, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jollibee.

Top regions in United States

Top regions ranked by reach for Kasetsart University in United States
RegionReachAffinity
California39,1010.79×
Texas17,3370.45×
New York15,1170.6×
Florida12,1210.4×
Virginia11,2091.03×
Massachusetts8,6120.98×
Washington7,7070.86×
Illinois6,2040.42×
North Carolina6,1720.46×
Georgia6,1220.44×
New Jersey5,7480.51×
Pennsylvania5,6420.37×
Michigan5,5080.47×
Maryland5,0190.65×
Tennessee4,8040.54×
South Carolina4,3150.64×
Oregon4,1610.81×
Ohio4,0980.3×
Wisconsin4,0580.6×
Arizona3,9080.43×
Colorado3,6680.52×
Oklahoma3,5290.71×
Mississippi3,4810.94×
Alabama3,3610.54×
Alaska3,1293.27×
Louisiana3,0950.54×
Arkansas3,0930.84×
Kentucky2,9770.53×
Indiana2,8770.35×
West Virginia2,8741.38×
Missouri2,7860.39×
Kansas2,6550.75×
Idaho2,6541.18×
Hawaii2,5351.32×
Iowa2,5200.68×
Connecticut2,5080.56×
Montana2,5002.01×
South Dakota2,4682.39×
Utah2,4440.61×
North Dakota2,4032.62×
New Hampshire2,3681.34×
Minnesota2,3570.37×
Washington, District of Columbia2,3411.74×
Wyoming2,3253.51×
Nebraska2,3191.03×
New Mexico2,3071.03×
Nevada2,2990.53×
Rhode Island2,2871.61×
Maine2,2851.43×
Vermont2,2492.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kasetsart University audience
BrandAffinityCategory
Jollibee32.39×Food & Beverages
Astro (Malaysian satellite television)54.56×Movies & TV
BTS21.82×Music & Radio
Indeed.com6.84×Business & Career
JD Sports19.56×Shopping
Obsessed (2009 film)20×Movies & TV
Rakuten16.37×Shopping
Philippine Airlines29.36×Travel & Leisure
10 Cloverfield Lane41.16×Movies & TV
OtterBox22.36×Technology & Electronics
Planet Fitness4.3×Sports
Redbubble21.05×Literature
Group buying15.36×Shopping
Sweatpants11.08×Fashion & Accessoires
Telegram11.88×Internet & Social Media
The Bold and the Beautiful16.89×Movies & TV
International education14.89×Business & Career
Superman2.15×Movies & TV
IU (singer)17.07×Music & Radio
Allkpop12.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kasetsart University audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.48
SustainabilityBALANCE1.48
Luxury OrientationPREMIUM1.41
Pet OwnershipJOY1.37
Early Adopter MentalityPOWER1.28
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Kasetsart University
CountryShare
Japan28.6%
Thailand28.6%
United States7.3%

See Kasetsart University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Kasetsart University have in United States?

Kasetsart University has an estimated audience of 447,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Kasetsart University fans?

64.5% of Kasetsart University fans are female, 35.5% are male, with an average age of 31.2 years.

Which brands do Kasetsart University fans like most?

Kasetsart University fans show strongest brand affinity for Jollibee (32.39×), Astro (Malaysian satellite television) (54.56×), and BTS (21.82×) over the country average.

Where do Kasetsart University fans live in United States?

Kasetsart University fans in United States are most concentrated in California (reach 39,101), Texas (reach 17,337), and New York (reach 15,117). These three regions account for the largest share of the active audience.

What other brands do Kasetsart University fans also like?

Beyond Kasetsart University itself, the audience over-indexes on Astro (Malaysian satellite television) (54.56×), BTS (21.82×), Indeed.com (6.84×), and JD Sports (19.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kasetsart University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.