Wongnai Beauty Audience in United States

Wongnai Beauty has an estimated audience of 497,842 people in United States. 72.9% are female, 27.1% are male, average age 31.8. Top regions: California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Group buying.

The average Wongnai Beauty fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Wongnai Beauty audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.

Type: Topic

Demographics of Wongnai Beauty fans

Demographic split for Wongnai Beauty audience in United States
MetricValue
Female72.9%
Male27.1%
Average age31.8
Estimated audience size497,842

Audience persona

The typical Wongnai Beauty fan in United States is more female, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Wongnai Beauty in United States
RegionReachAffinity
California54,748

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wongnai Beauty audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Group buying20×Shopping
Chiang Mai28.04×Travel & Leisure
Income tax13.19×Business & Career
Allkpop17.06×Music & Radio
Sweatpants11.63×Fashion & Accessoires
Caitlyn Jenner17.44×Fashion & Accessoires
Jennifer Love Hewitt9.84×Movies & TV
Ming-Na Wen20×Movies & TV
Mercedes AMG Petronas F116.06×Sports
Charles, Prince of Wales18.87×Politics & Society
COS11.67×Shopping
Emily Osment10.79×Movies & TV
International education12.13×Business & Career
Expedia3.57×Travel & Leisure
Monsta X36.38×Music & Radio
Superman1.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wongnai Beauty audience
TraitClusterScore
PatriotismCONSERVATISM9.32
LGBTQ+ IdentityOPEN2.23
SustainabilityBALANCE1.48
Healthy LifestyleBALANCE1.48
Luxury OrientationPREMIUM1.45
Quality AwarenessPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Wongnai Beauty
CountryShare
Japan28.4%
Thailand18.5%
United States10.0%

See Wongnai Beauty audiences in other countries

More audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Wongnai Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.