Rascasse Audience Intelligence

Mini Countryman Audience in United States

A data profile of the people who buy, follow and care about Mini Countryman in United States — modelled from more than twelve digital signal sources. Mini Countryman has an estimated audience of 321,314 people in United States.

#384among Car Model in United States#1251in Cars & Mobility

The average Mini Countryman fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seven (Korean singer), Mini Paceman, Mini Clubman, with strongest over-indexing on Seven (Korean singer) (28.85× the country average).

Demographically, the Mini Countryman audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mini Countryman fan in United States is balanced, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Seven (Korean singer).

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mini Countryman profile in United States.

Audience size
321K
in United States
Gender
45.2%♀
54.8% male
Age
36.7
average years
Country rank
#46635
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mini Countryman fans

45.2% are female, 54.8% are male, average age 36.7.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Mini Countryman audience in United States
MetricValue
Female45.2%
Male54.8%
Average age36.7
Estimated audience size321,314
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Mini Countryman audience in United States
Age bracketShare%
16-1917%
20-2930%
30-3924%
40-4917%
50+12%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Mini Countryman audience comes from United States.

Worldwide audience distribution share by country for Mini Countryman
CountryShare
Italy14.7%
Germany9.9%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mini Countryman audience in United States is strongest.

Fig. 05

Top regions by affinity

Mini Countryman fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.55×
02Washington~9K1.48×
03Massachusetts~9K1.44×
04New Jersey~10K1.33×
05Connecticut~4K1.33×
06Hawaii~2K1.31×
07California~40K1.28×
08New York~20K1.26×
09Maryland~7K1.25×
10Colorado~6K1.22×
11Virginia~9K1.21×
12New Hampshire~2K1.21×
13Florida~30K1.17×
14Oregon~4K1.17×
15Rhode Island~1K1.12×
16Vermont<1K1.12×
17Illinois~10K1.10×
18North Carolina~10K1.06×
19Pennsylvania~10K1.05×
20Georgia~10K1.04×
21Utah~3K1.04×
22Nevada~3K1.03×
23Maine~1K1.03×
24Texas~30K1.00×
25Missouri~5K0.96×
26Delaware<1K0.96×
27Kansas~2K0.95×
28Arizona~6K0.94×
29Tennessee~6K0.94×
30Alaska<1K0.93×
31South Carolina~4K0.92×
32New Mexico~1K0.92×
33Nebraska~1K0.92×
34Ohio~9K0.90×
35Michigan~7K0.89×
36Indiana~5K0.89×
37Wisconsin~4K0.88×
38West Virginia~1K0.88×
39North Dakota<1K0.88×
40Minnesota~4K0.87×
41Oklahoma~3K0.87×
42Idaho~1K0.85×
43Montana<1K0.85×
44South Dakota<1K0.85×
45Kentucky~3K0.83×
46Iowa~2K0.80×
47Arkansas~2K0.80×
48Alabama~3K0.75×
49Louisiana~3K0.75×
50Mississippi~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Mini Countryman, United States
0.75×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mini Countryman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mini Countryman audience
#·InterestCategoryAffinity×
01Mini PacemanCars & Mobility260.71×
02Mini ClubmanCars & Mobility100.21×
03Automobile salespersonCars & Mobility41.82×
04Seven (Korean singer)Music & Radio28.85×
05Transverse engineCars & Mobility28.45×
06Consumer CellularTechnology & Electronics6.90×
07Retirement communityKids & Family4.09×
08CitibankBusiness & Career3.68×
09Medicare (United States)Health3.47×
10LabCorpHealth3.00×
11Google NewsNews2.82×
12Nancy MacePolitics & Society2.59×
13ChaseBusiness & Career2.36×
14U.S. stateTravel & Leisure1.86×
15Mitch McConnellPolitics & Society1.77×
16Online shoppingShopping1.75×
17BusinessBusiness & Career1.56×
18AutomobilesCars & Mobility1.54×
19MoviesMovies & TV1.51×
20Video gamesGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mini Countryman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mini Countryman audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.57×
Quality AwarenessPREMIUM1.52×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mini Countryman audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Risk AppetiteTHRILL0.87×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mini Countryman have in United States?

Mini Countryman has an estimated audience of 321,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mini Countryman fans?

45.2% of Mini Countryman fans are female, 54.8% are male, with an average age of 36.7 years.

03

Which brands do Mini Countryman fans like most?

Mini Countryman fans show strongest brand affinity for Seven (Korean singer) (28.85×), Mini Paceman (260.71×), and Mini Clubman (100.21×) over the country average.

04

Where do Mini Countryman fans live in United States?

Mini Countryman fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mini Countryman fans also like?

Beyond Mini Countryman itself, the audience over-indexes on Mini Paceman (260.71×), Mini Clubman (100.21×), Online shopping (1.75×), and Automobile salesperson (41.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mini Countryman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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