Mini Countryman Audience in United States

Mini Countryman logo

Mini Countryman has an estimated audience of 318,347 people in United States. 45.2% are female, 54.8% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Seven (Korean singer), Mini Paceman, Mini Clubman, Online shopping, Automobile salesperson.

The average Mini Countryman fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Seven (Korean singer), Mini Paceman, Mini Clubman, with strongest over-indexing on Seven (Korean singer) (28.85× the country average). Demographically, the Mini Countryman audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Mini Countryman fans

Demographic split for Mini Countryman audience in United States
MetricValue
Female45.2%
Male54.8%
Average age36.7
Estimated audience size318,347

Audience persona

The typical Mini Countryman fan in United States is balanced, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Seven (Korean singer).

Top regions in United States

Top regions ranked by reach for Mini Countryman in United States
RegionReachAffinity
California47,0401.34×
Texas27,7901.02×
Florida24,7431.15×
New York22,8781.29×
Illinois11,8481.12×
Pennsylvania11,1921.04×
New Jersey10,5351.3×
Georgia10,4361.06×
North Carolina10,0051.04×
Virginia9,8491.27×
Washington9,7241.52×
Massachusetts9,4591.51×
Ohio8,7280.89×
Michigan7,4430.89×
Maryland6,9691.27×
Colorado6,5481.31×
Arizona6,3020.97×
Tennessee5,7340.9×
Indiana5,2920.91×
Missouri4,9560.97×
Oregon4,5651.25×
Wisconsin4,3570.91×
South Carolina4,2250.88×
Connecticut4,0741.28×
Minnesota3,7110.81×
Kentucky3,1000.78×
Nevada3,0961.01×
Oklahoma3,0590.87×
Alabama3,0520.69×
Utah2,9851.05×
Louisiana2,6680.65×
Kansas2,3830.95×
Hawaii2,0641.51×
Iowa1,9460.74×
Arkansas1,7960.68×
Washington, District of Columbia1,7171.79×
New Hampshire1,6441.31×
Mississippi1,4590.56×
New Mexico1,3810.86×
Nebraska1,3460.84×
Idaho1,2070.76×
Rhode Island1,1771.16×
Maine1,1761.03×
West Virginia1,0840.73×
Delaware8090.92×
Vermont6731.2×
Montana5240.59×
Alaska5150.76×
North Dakota4030.62×
South Dakota3540.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mini Countryman audience
BrandAffinityCategory
Seven (Korean singer)28.85×Music & Radio
Mini Paceman260.71×Cars & Mobility
Mini Clubman100.21×Cars & Mobility
Online shopping1.75×Shopping
Automobile salesperson41.82×Cars & Mobility
Transverse engine28.45×Cars & Mobility
Movies1.51×Movies & TV
U.S. state1.86×Travel & Leisure
Business1.56×Business & Career
Chase (bank)2.63×Business & Career
Retirement community4.09×Kids & Family
Automobiles1.54×Cars & Mobility
LabCorp3×Health
Video games1.5×Games
Chase2.36×Business & Career
Consumer Cellular6.9×Technology & Electronics
Google News2.82×News
Medicare (United States)3.47×Health
Citibank3.68×Business & Career
Used car2.17×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mini Countryman audience
TraitClusterScore
Quality AwarenessPREMIUM1.53
Luxury OrientationPREMIUM1.48
Design AffinityPREMIUM1.43
TravellingTHRILL1.41
Need for SecurityCONSERVATISM1.41
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Mini Countryman
CountryShare
Italy14.9%
Germany10.0%
France8.0%

See Mini Countryman audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mini Countryman have in United States?

Mini Countryman has an estimated audience of 318,347 people in United States, concentrated in California and Texas.

What is the gender split and age of Mini Countryman fans?

45.2% of Mini Countryman fans are female, 54.8% are male, with an average age of 36.7 years.

Which brands do Mini Countryman fans like most?

Mini Countryman fans show strongest brand affinity for Seven (Korean singer) (28.85×), Mini Paceman (260.71×), and Mini Clubman (100.21×) over the country average.

Where do Mini Countryman fans live in United States?

Mini Countryman fans in United States are most concentrated in California (reach 47,040), Texas (reach 27,790), and Florida (reach 24,743). These three regions account for the largest share of the active audience.

What other brands do Mini Countryman fans also like?

Beyond Mini Countryman itself, the audience over-indexes on Mini Paceman (260.71×), Mini Clubman (100.21×), Online shopping (1.75×), and Automobile salesperson (41.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mini Countryman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.