Rascasse Audience Intelligence

Transverse engine Audience in United States

A data profile of the people who buy, follow and care about Transverse engine in United States — modelled from more than twelve digital signal sources. Transverse engine has an estimated audience of 472,195 people in United States.

#11640among Topic in United States#1059in Cars & Mobility

The average Transverse engine fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mini Countryman, Used car, Discount Tire, with strongest over-indexing on Mini Countryman (28.45× the country average).

Demographically, the Transverse engine audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Transverse engine fan in United States is more male, around 43.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Mini Countryman.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transverse engine profile in United States.

Audience size
472K
in United States
Gender
35.5%♀
64.5% male
Age
43.9
average years
Country rank
#37883
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transverse engine fans

35.5% are female, 64.5% are male, average age 43.9.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Transverse engine audience in United States
MetricValue
Female35.5%
Male64.5%
Average age43.9
Estimated audience size472,195
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Transverse engine audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Transverse engine audience comes from United States.

Worldwide audience distribution share by country for Transverse engine
CountryShare
Germany32.3%
United States16.3%
Italy12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transverse engine audience in United States is strongest.

Fig. 05

Top regions by affinity

Transverse engine fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.30×
02Alaska~1K1.25×
03South Dakota~1K1.22×
04North Dakota~1K1.21×
05Montana~1K1.13×
06Delaware~1K1.09×
07Rhode Island~2K1.08×
08West Virginia~2K1.04×
09Maine~2K1.04×
10New Hampshire~2K1.03×
11New Mexico~2K1.02×
12Hawaii~2K1.02×
13Idaho~2K1.01×
14Nebraska~2K1.01×
15Washington~9K0.99×
16Wisconsin~7K0.99×
17Colorado~7K0.98×
18Washington, District of Columbia~1K0.98×
19Oregon~5K0.97×
20Mississippi~4K0.97×
21Connecticut~5K0.96×
22Kansas~4K0.96×
23Michigan~10K0.95×
24Minnesota~6K0.95×
25Utah~4K0.94×
26Arkansas~4K0.94×
27Iowa~4K0.94×
28Oklahoma~5K0.93×
29Tennessee~8K0.90×
30Indiana~8K0.90×
31Louisiana~5K0.90×
32Kentucky~5K0.90×
33Nevada~4K0.90×
34Arizona~9K0.89×
35Alabama~6K0.89×
36Missouri~7K0.88×
37Maryland~7K0.87×
38South Carolina~6K0.87×
39Ohio~10K0.86×
40Pennsylvania~10K0.85×
41New Jersey~10K0.85×
42Virginia~10K0.84×
43Massachusetts~8K0.84×
44Georgia~10K0.83×
45North Carolina~10K0.83×
46Illinois~10K0.81×
47California~40K0.77×
48Texas~30K0.73×
49Florida~20K0.72×
50New York~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Transverse engine, United States
0.72×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transverse engine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transverse engine audience
#·InterestCategoryAffinity×
01Mini CountrymanCars & Mobility28.45×
02MakitaHome & Garden4.59×
03Holiday Inn ExpressTravel & Leisure4.13×
04Holiday InnTravel & Leisure3.52×
05CitibankBusiness & Career2.78×
06Discount TireShopping2.73×
07Air pollutionHealth2.62×
08Automobile repair shopCars & Mobility2.58×
09GameStopGames2.42×
10Used carCars & Mobility2.20×
11Online food orderingFood & Beverages2.02×
12American ExpressBusiness & Career1.99×
13Home insuranceBusiness & Career1.86×
14Credit (finance)Business & Career1.85×
15United Parcel ServiceBusiness & Career1.79×
16Career developmentBusiness & Career1.74×
17Public transportCars & Mobility1.72×
18Life insuranceBusiness & Career1.66×
19BankingBusiness & Career1.61×
20Health insuranceBusiness & Career1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transverse engine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transverse engine audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.30×
Career OrientationPOWER1.79×
Early Adopter MentalityPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transverse engine audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
SustainabilityBALANCE0.58×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transverse engine have in United States?

Transverse engine has an estimated audience of 472,195 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Transverse engine fans?

35.5% of Transverse engine fans are female, 64.5% are male, with an average age of 43.9 years.

03

Which brands do Transverse engine fans like most?

Transverse engine fans show strongest brand affinity for Mini Countryman (28.45×), Used car (2.2×), and Discount Tire (2.73×) over the country average.

04

Where do Transverse engine fans live in United States?

Transverse engine fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Transverse engine fans also like?

Beyond Transverse engine itself, the audience over-indexes on Used car (2.2×), Discount Tire (2.73×), Banking (1.61×), and GameStop (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Transverse engine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Transverse engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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