Microlino Audience in Germany
Microlino has an estimated audience of 360,038 people in Germany. 37.5% are female, 62.5% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mini Countryman, Denpasar, Ceres Brewery, Mini Clubman, City car.
The average Microlino fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mini Countryman, Denpasar, Ceres Brewery, with strongest over-indexing on Mini Countryman (51.02× the country average). Demographically, the Microlino audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Microlino fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 40.2 |
| Estimated audience size | 360,038 |
Audience persona
The typical Microlino fan in Germany is more male, around 40.2 years old, with strong Family Orientation tendencies and a notable affinity for Mini Countryman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,333 | 1.21× |
| Bayern | 88,091 | 1.52× |
| Baden-Württemberg | 67,533 | 1.37× |
| Niedersachsen | 44,186 | 1.26× |
| Hessen | 36,885 | 1.34× |
| Berlin | 15,933 | 0.99× |
| Rheinland-Pfalz | 15,639 | 0.87× |
| Schleswig-Holstein | 13,137 | 1.02× |
| Hamburg | 12,827 | 1.58× |
| Sachsen | 10,523 | 0.6× |
| Brandenburg | 7,204 | 0.65× |
| Thüringen | 6,055 | 0.66× |
| Saarland | 4,215 | 0.95× |
| Mecklenburg-Vorpommern | 4,143 | 0.6× |
| Sachsen-Anhalt | 4,122 | 0.44× |
| Bremen | 2,883 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mini Countryman | 51.02× | Cars & Mobility |
| Denpasar | 67.04× | Travel & Leisure |
| Ceres Brewery | 60.13× | Food & Beverages |
| Mini Clubman | 36.75× | Cars & Mobility |
| City car | 4.76× | Cars & Mobility |
| Opel Mokka | 8.12× | Cars & Mobility |
| Scooby-Doo | 4.57× | Movies & TV |
| Ariana Grande | 4.34× | Music & Radio |
| BMW M1 | 13.78× | Cars & Mobility |
| Family car | 3.65× | Cars & Mobility |
| Joe Manganiello | 10.97× | Movies & TV |
| Vintage car | 4.26× | Cars & Mobility |
| Transfermarkt | 2.1× | Sports |
| Tesla Motors | 3.06× | Cars & Mobility |
| Used car | 2.17× | Cars & Mobility |
| Electric vehicle | 2.73× | Cars & Mobility |
| AutoScout24 | 1.73× | Cars & Mobility |
| Peugeot 205 | 10.41× | Cars & Mobility |
| BMW | 1.88× | Cars & Mobility |
| Škoda Auto | 2.01× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.37 |
| Luxury Orientation | PREMIUM | 1.37 |
| Need for Security | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.3 |
| Career Orientation | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.9% |
| Italy | 16.2% |
| Switzerland | 11.7% |
See Microlino audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Microlino have in Germany?
Microlino has an estimated audience of 360,038 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microlino fans?
37.5% of Microlino fans are female, 62.5% are male, with an average age of 40.2 years.
Which brands do Microlino fans like most?
Microlino fans show strongest brand affinity for Mini Countryman (51.02×), Denpasar (67.04×), and Ceres Brewery (60.13×) over the country average.
Where do Microlino fans live in Germany?
Microlino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,333), Bayern (reach 88,091), and Baden-Württemberg (reach 67,533). These three regions account for the largest share of the active audience.
What other brands do Microlino fans also like?
Beyond Microlino itself, the audience over-indexes on Denpasar (67.04×), Ceres Brewery (60.13×), Mini Clubman (36.75×), and City car (4.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microlino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.