Truck stop Audience in United States

Truck stop logo

Truck stop has an estimated audience of 1,865,439 people in United States. 28.2% are female, 71.8% are male, average age 44.6. Top regions: Texas, California, Florida. Top brand affinities: Pilot Flying J, Love's Travel Stops & Country Stores, XPO Logistics, TravelCenters of America, Lana Parrilla.

The average Truck stop fan in United States is 44.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pilot Flying J, Love's Travel Stops & Country Stores, XPO Logistics, with strongest over-indexing on Pilot Flying J (24.15× the country average). Demographically, the Truck stop audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Truck stop fans

Demographic split for Truck stop audience in United States
MetricValue
Female28.2%
Male71.8%
Average age44.6
Estimated audience size1,865,439

Audience persona

The typical Truck stop fan in United States is more male, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Pilot Flying J.

Top regions in United States

Top regions ranked by reach for Truck stop in United States
RegionReachAffinity
Texas166,4611.04×
California100,8760.49×
Florida66,5660.53×
Illinois62,9891.01×
Ohio54,6870.95×
Georgia52,2850.91×
Indiana46,9701.38×
Tennessee46,2361.24×
Pennsylvania45,9240.73×
Missouri41,5781.38×
North Carolina39,7260.71×
Oklahoma34,2881.66×
Virginia33,3420.73×
Arkansas32,6402.12×
Arizona32,2870.85×
Kentucky31,6831.35×
New York28,9940.28×
Michigan28,9910.59×
Louisiana28,3791.18×
Mississippi27,1541.77×
Wisconsin25,9850.93×
Alabama25,1340.96×
South Carolina23,9420.85×
New Mexico23,2142.48×
Iowa22,6791.48×
Kansas22,4991.53×
Colorado21,5890.73×
Washington19,0450.51×
Oregon18,8170.88×
New Jersey17,0800.36×
Minnesota16,2820.61×
Nevada15,9400.88×
Utah15,8200.95×
Nebraska15,7361.68×
Maryland12,6740.4×
Wyoming12,2944.45×
Idaho11,2841.21×
Montana10,5322.03×
West Virginia9,3551.08×
Massachusetts9,3490.25×
South Dakota7,9491.84×
Connecticut6,3240.34×
North Dakota6,0891.59×
Maine3,0630.46×
New Hampshire2,3200.32×
Washington, District of Columbia1,7520.31×
Delaware1,5910.31×
Vermont1,3170.4×
Rhode Island1,0830.18×
Alaska2760.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Truck stop audience
BrandAffinityCategory
Pilot Flying J24.15×Cars & Mobility
Love's Travel Stops & Country Stores19.36×Shopping
XPO Logistics24.4×Business & Career
TravelCenters of America19.44×Travel & Leisure
Lana Parrilla21.59×Movies & TV
Box truck9.36×Cars & Mobility
Freight transport3.44×Cars & Mobility
AutoZone2.83×Cars & Mobility
Prime8.37×
Trailer (vehicle)5.18×Cars & Mobility
Commercial driver's license8.33×Cars & Mobility
Trucking industry in the United States5.8×Business & Career
United Parcel Service2.87×Business & Career
Fox News Channel1.67×Movies & TV
Diesel fuel5.39×Cars & Mobility
Semi-trailer truck4.3×Cars & Mobility
CR England33.5×Business & Career
Road transport5.36×Cars & Mobility
J. B. Hunt21×Business & Career
Commercial vehicle3.44×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Truck stop audience
TraitClusterScore
Quality AwarenessPREMIUM1.88
PatriotismCONSERVATISM1.71
Need for SecurityCONSERVATISM1.6
Career OrientationPOWER1.53
Convenience OrientationPREMIUM1.39
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Truck stop
CountryShare
United States39.7%
Uzbekistan13.8%
United Kingdom11.6%

See Truck stop audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Truck stop have in United States?

Truck stop has an estimated audience of 1,865,439 people in United States, concentrated in Texas and California.

What is the gender split and age of Truck stop fans?

28.2% of Truck stop fans are female, 71.8% are male, with an average age of 44.6 years.

Which brands do Truck stop fans like most?

Truck stop fans show strongest brand affinity for Pilot Flying J (24.15×), Love's Travel Stops & Country Stores (19.36×), and XPO Logistics (24.4×) over the country average.

Where do Truck stop fans live in United States?

Truck stop fans in United States are most concentrated in Texas (reach 166,461), California (reach 100,876), and Florida (reach 66,566). These three regions account for the largest share of the active audience.

What other brands do Truck stop fans also like?

Beyond Truck stop itself, the audience over-indexes on Love's Travel Stops & Country Stores (19.36×), XPO Logistics (24.4×), TravelCenters of America (19.44×), and Lana Parrilla (21.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Truck stop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.