Truck stop Audience in Germany
Truck stop has an estimated audience of 247,795 people in Germany. 30.1% are female, 69.9% are male, average age 44.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Morris 4x4 Center, Borussia Dortmund, Freight transport, Shopping, Dump truck.
The average Truck stop fan in Germany is 44.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Morris 4x4 Center, Borussia Dortmund, Freight transport, with strongest over-indexing on Morris 4x4 Center (371.44× the country average). Demographically, the Truck stop audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Truck stop fans
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 44.6 |
| Estimated audience size | 247,795 |
Audience persona
The typical Truck stop fan in Germany is more male, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Morris 4x4 Center.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 54,418 | 1.37× |
| Nordrhein-Westfalen | 47,303 | 0.87× |
| Baden-Württemberg | 36,450 | 1.08× |
| Niedersachsen | 32,762 | 1.36× |
| Hessen | 21,496 | 1.14× |
| Rheinland-Pfalz | 20,098 | 1.62× |
| Sachsen-Anhalt | 11,813 | 1.84× |
| Sachsen | 10,340 | 0.85× |
| Thüringen | 9,711 | 1.54× |
| Brandenburg | 9,586 | 1.25× |
| Schleswig-Holstein | 7,106 | 0.8× |
| Mecklenburg-Vorpommern | 2,988 | 0.63× |
| Hamburg | 2,128 | 0.38× |
| Saarland | 1,621 | 0.53× |
| Bremen | 1,377 | 0.65× |
| Berlin | 1,064 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Morris 4x4 Center | 371.44× | |
| Borussia Dortmund | 2.45× | Sports |
| Freight transport | 6.19× | Cars & Mobility |
| Shopping | 1.9× | Shopping |
| Dump truck | 9.45× | Cars & Mobility |
| Online shopping | 1.94× | Shopping |
| REWE | 2.42× | Shopping |
| Design | 1.9× | Home & Garden |
| Beauty | 1.92× | Beauty & Wellness |
| Kaufland | 2.48× | Shopping |
| Semi-trailer | 14.66× | Cars & Mobility |
| AutoScout24 | 2.67× | Cars & Mobility |
| Hotels | 2.39× | Travel & Leisure |
| YouTube | 2.07× | Movies & TV |
| Business | 1.95× | Business & Career |
| 1.99× | Internet & Social Media | |
| Automobiles | 2.2× | Cars & Mobility |
| Soccer | 2.13× | Sports |
| Current events | 2.18× | Arts & Culture |
| Family | 2.12× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.43 |
| Pet Ownership | JOY | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
| Patriotism | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.27 |
| Family Orientation | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.7% |
| Uzbekistan | 13.8% |
| United Kingdom | 11.6% |
See Truck stop audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Truck stop have in Germany?
Truck stop has an estimated audience of 247,795 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Truck stop fans?
30.1% of Truck stop fans are female, 69.9% are male, with an average age of 44.6 years.
Which brands do Truck stop fans like most?
Truck stop fans show strongest brand affinity for Morris 4x4 Center (371.44×), Borussia Dortmund (2.45×), and Freight transport (6.19×) over the country average.
Where do Truck stop fans live in Germany?
Truck stop fans in Germany are most concentrated in Bayern (reach 54,418), Nordrhein-Westfalen (reach 47,303), and Baden-Württemberg (reach 36,450). These three regions account for the largest share of the active audience.
What other brands do Truck stop fans also like?
Beyond Truck stop itself, the audience over-indexes on Borussia Dortmund (2.45×), Freight transport (6.19×), Shopping (1.9×), and Dump truck (9.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Truck stop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.