Rascasse Audience Intelligence

Truck stop Audience in Germany

A data profile of the people who buy, follow and care about Truck stop in Germany — modelled from more than twelve digital signal sources. Truck stop has an estimated audience of 247,795 people in Germany.

#6758among Topic in Germany#852in Cars & Mobility

The average Truck stop fan in Germany is 44.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Morris 4x4 Center, dB’s, Borussia Dortmund, with strongest over-indexing on Morris 4x4 Center (371.44× the country average).

Demographically, the Truck stop audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Truck stop fan in Germany is more male, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Morris 4x4 Center.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Truck stop profile in Germany.

Audience size
248K
in Germany
Gender
30.1%♀
69.9% male
Age
44.6
average years
Country rank
#19778
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Truck stop fans

30.1% are female, 69.9% are male, average age 44.6.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Truck stop audience in Germany
MetricValue
Female30.1%
Male69.9%
Average age44.6
Estimated audience size247,795
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Truck stop audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3921%
40-4928%
50+29%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Truck stop audience comes from Germany.

Worldwide audience distribution share by country for Truck stop
CountryShare
United States39.7%
Uzbekistan13.8%
United Kingdom11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Truck stop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Truck stop fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.83×
02Rheinland-Pfalz~20K1.63×
03Thüringen~10K1.57×
04Niedersachsen~30K1.42×
05Bayern~50K1.35×
06Brandenburg~9K1.19×
07Hessen~20K1.15×
08Baden-Württemberg~30K1.03×
09Nordrhein-Westfalen~50K0.87×
10Sachsen~10K0.82×
11Mecklenburg-Vorpommern~4K0.81×
12Schleswig-Holstein~7K0.79×
13Bremen~2K0.76×
14Saarland~2K0.56×
15Hamburg~2K0.40×
16Berlin~2K0.17×
Fig. 06

Affinity by region

Affinity by region — Truck stop, Germany
0.17×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Truck stop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Truck stop audience
#·InterestCategoryAffinity×
01Morris 4x4 CenterPOI371.44×
02Semi-trailerCars & Mobility14.66×
03Dump truckCars & Mobility9.45×
04Freight transportCars & Mobility6.19×
05AutoScout24Cars & Mobility2.67×
06KauflandShopping2.48×
07Borussia DortmundSports2.45×
08REWEShopping2.42×
09HotelsTravel & Leisure2.39×
10AutomobilesCars & Mobility2.20×
11SoccerSports2.13×
12YouTubeMovies & TV2.07×
13FIFA World CupSports2.05×
14InstagramInternet & Social Media1.99×
15BusinessBusiness & Career1.95×
16Online shoppingShopping1.94×
17BeautyBeauty & Wellness1.92×
18dB’sMusic & Radio1.91×
19ShoppingShopping1.90×
20DesignHome & Garden1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Truck stop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Truck stop audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.15×
DIY MentalityTHRILL1.89×
TraditionCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Truck stop audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Healthy LifestyleBALANCE0.94×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Truck stop have in Germany?

Truck stop has an estimated audience of 247,795 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Truck stop fans?

30.1% of Truck stop fans are female, 69.9% are male, with an average age of 44.6 years.

03

Which brands do Truck stop fans like most?

Truck stop fans show strongest brand affinity for Morris 4x4 Center (371.44×), dB’s (1.91×), and Borussia Dortmund (2.45×) over the country average.

04

Where do Truck stop fans live in Germany?

Truck stop fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Truck stop fans also like?

Beyond Truck stop itself, the audience over-indexes on dB’s (1.91×), Borussia Dortmund (2.45×), Freight transport (6.19×), and FIFA World Cup (2.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Truck stop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Truck stop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →