Freightliner Cascadia Audience in United States

Freightliner Cascadia logo

Freightliner Cascadia has an estimated audience of 507,449 people in United States. 7.9% are female, 92.1% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Love's Travel Stops & Country Stores, Volvo Trucks, Iveco, Estes Express Lines, XPO Logistics.

The average Freightliner Cascadia fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Love's Travel Stops & Country Stores, Volvo Trucks, Iveco, with strongest over-indexing on Love's Travel Stops & Country Stores (42.17× the country average). Demographically, the Freightliner Cascadia audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Freightliner Cascadia fans

Demographic split for Freightliner Cascadia audience in United States
MetricValue
Female7.9%
Male92.1%
Average age43.0
Estimated audience size507,449

Audience persona

The typical Freightliner Cascadia fan in United States is more male, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Top regions in United States

Top regions ranked by reach for Freightliner Cascadia in United States
RegionReachAffinity
California72,4671.3×
Texas56,7781.3×
Florida34,5851.01×
Illinois28,7571.7×
Ohio20,1511.29×
Georgia20,0691.28×
Pennsylvania17,6601.03×
New York17,0170.6×
North Carolina14,1630.93×
Indiana13,8371.49×
New Jersey13,4661.04×
Tennessee11,9391.17×
Michigan11,5600.87×
Virginia11,1170.9×
Missouri11,0371.35×
Washington9,7490.96×
Arizona9,7430.94×
South Carolina7,9171.04×
Minnesota7,7141.06×
Louisiana7,6101.16×
Colorado7,1900.9×
Kentucky7,1301.12×
Nevada7,1141.45×
Oklahoma6,9911.24×
Alabama6,9320.98×
Wisconsin6,4470.84×
Maryland6,2220.71×
Mississippi5,6881.36×
Arkansas5,6701.36×
Oregon5,4610.94×
Massachusetts5,1580.52×
Utah5,0611.11×
Iowa4,9511.18×
Kansas4,1831.05×
Connecticut3,8190.75×
Nebraska3,7151.46×
New Mexico3,3081.3×
Idaho2,6211.03×
West Virginia1,6000.68×
Wyoming1,4781.96×
South Dakota1,3481.15×
North Dakota1,2871.24×
Montana1,1820.84×
Maine9600.53×
Delaware8390.6×
New Hampshire7840.39×
Rhode Island7810.48×
Washington, District of Columbia7460.49×
Hawaii4790.22×
Alaska3770.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freightliner Cascadia audience
BrandAffinityCategory
Love's Travel Stops & Country Stores42.17×Shopping
Volvo Trucks61.76×Cars & Mobility
Iveco109.51×Cars & Mobility
Estes Express Lines86.55×Cars & Mobility
XPO Logistics51.59×Business & Career
TravelCenters of America42.77×Travel & Leisure
R+L Carriers31.93×Business & Career
Van8.97×Cars & Mobility
AutoZone3.79×Cars & Mobility
Volvo11.19×Cars & Mobility
Flatbed truck16.13×Cars & Mobility
Škoda Auto19.14×Cars & Mobility
Peterbilt14.92×Cars & Mobility
Diesel engine6.72×Cars & Mobility
Used car3.55×Cars & Mobility
Advance Auto Parts4.48×Cars & Mobility
Commercial driver's license10.18×Cars & Mobility
Tractor Supply Company4.51×Shopping
Employment website6.06×Business & Career
O'Reilly Auto Parts4.17×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freightliner Cascadia audience
TraitClusterScore
Career OrientationPOWER1.94
Need for SecurityCONSERVATISM1.7
Quality AwarenessPREMIUM1.61
Urban LifestyleOPEN1.29
Risk AppetiteTHRILL1.25
PatriotismCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Freightliner Cascadia
CountryShare
United States73.1%
Mexico8.9%
Canada7.8%

See Freightliner Cascadia audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Freightliner Cascadia have in United States?

Freightliner Cascadia has an estimated audience of 507,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Freightliner Cascadia fans?

7.9% of Freightliner Cascadia fans are female, 92.1% are male, with an average age of 43.0 years.

Which brands do Freightliner Cascadia fans like most?

Freightliner Cascadia fans show strongest brand affinity for Love's Travel Stops & Country Stores (42.17×), Volvo Trucks (61.76×), and Iveco (109.51×) over the country average.

Where do Freightliner Cascadia fans live in United States?

Freightliner Cascadia fans in United States are most concentrated in California (reach 72,467), Texas (reach 56,778), and Florida (reach 34,585). These three regions account for the largest share of the active audience.

What other brands do Freightliner Cascadia fans also like?

Beyond Freightliner Cascadia itself, the audience over-indexes on Volvo Trucks (61.76×), Iveco (109.51×), Estes Express Lines (86.55×), and XPO Logistics (51.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freightliner Cascadia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.