Rascasse Audience Intelligence

Freightliner Cascadia Target Market in United States

A data profile of the people who buy, follow and care about Freightliner Cascadia in United States — modelled from more than twelve digital signal sources. Freightliner Cascadia has an estimated audience of 513,164 people in United States.

#3714among Brand in United States#1024in Cars & Mobility

The average Freightliner Cascadia fan in United States is 43.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Love's Travel Stops & Country Stores, Estes Express Lines, XPO Logistics, with strongest over-indexing on Love's Travel Stops & Country Stores (44.41× the country average).

Demographically, the Freightliner Cascadia audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freightliner Cascadia fan in United States is more male, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freightliner Cascadia profile in United States.

Audience size
513K
in United States
Gender
7.9%♀
92.1% male
Age
43.0
average years
Country rank
#36103
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Freightliner Cascadia

7.9% are female, 92.1% are male, average age 43.0.

Fig. 02

Gender split

7.9%
Female
92.1%
Male
Demographic split for Freightliner Cascadia audience in United States
MetricValue
Female7.9%
Male92.1%
Average age43.0
Estimated audience size513,164
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Freightliner Cascadia audience in United States
Age bracketShare%
16-199%
20-2917%
30-3924%
40-4926%
50+24%
Fig. 04

Worldwide distribution

72.8%

of the worldwide Freightliner Cascadia audience comes from United States.

Worldwide audience distribution share by country for Freightliner Cascadia
CountryShare
United States72.8%
Mexico9.2%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freightliner Cascadia audience in United States is strongest.

Fig. 05

Top regions by affinity

Freightliner Cascadia customers by region in United States
#RegionReachAffinity×
01Wyoming~1K1.82×
02Illinois~30K1.59×
03Indiana~10K1.46×
04Nebraska~4K1.42×
05Mississippi~6K1.35×
06Arkansas~6K1.34×
07New Mexico~3K1.34×
08Nevada~6K1.28×
09Missouri~10K1.26×
10Iowa~5K1.25×
11Texas~50K1.23×
12Ohio~20K1.23×
13Oklahoma~7K1.22×
14Georgia~20K1.21×
15California~70K1.20×
16South Dakota~1K1.16×
17North Dakota~1K1.16×
18Tennessee~10K1.15×
19Louisiana~7K1.15×
20Kentucky~7K1.12×
21Kansas~4K1.09×
22Utah~5K1.08×
23Minnesota~8K1.06×
24Idaho~3K1.06×
25South Carolina~8K1.05×
26Alabama~7K1.04×
27Pennsylvania~20K1.02×
28New Jersey~10K1.01×
29Arizona~10K0.99×
30Florida~30K0.94×
31Washington~9K0.93×
32North Carolina~10K0.90×
33Montana~1K0.90×
34Oregon~5K0.89×
35Michigan~10K0.88×
36Colorado~7K0.86×
37Virginia~10K0.85×
38West Virginia~2K0.85×
39Wisconsin~6K0.84×
40Alaska<1K0.79×
41Delaware~1K0.77×
42Connecticut~4K0.76×
43Maryland~6K0.74×
44Rhode Island~1K0.72×
45Maine~1K0.71×
46Hawaii~1K0.67×
47New Hampshire~1K0.67×
48Washington, District of Columbia~1K0.67×
49New York~20K0.59×
50Massachusetts~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Freightliner Cascadia, United States
0.55×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freightliner Cascadia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freightliner Cascadia audience
#·InterestCategoryAffinity×
01Estes Express LinesCars & Mobility93.55×
02IvecoCars & Mobility83.27×
03XPO LogisticsBusiness & Career61.83×
04Volvo TrucksCars & Mobility47.10×
05Love's Travel Stops & Country StoresShopping44.41×
06R+L CarriersBusiness & Career34.89×
07TravelCenters of AmericaTravel & Leisure33.78×
08PeterbiltCars & Mobility20.85×
09Flatbed truckCars & Mobility20.38×
10Truck stopCars & Mobility19.80×
11VolvoCars & Mobility17.61×
12Commercial driver's licenseCars & Mobility14.33×
13FedExBusiness & Career12.18×
14VanCars & Mobility9.77×
15Employment websiteBusiness & Career9.06×
16Solar energyHome & Garden6.54×
17Public transportCars & Mobility6.11×
18United Parcel ServiceBusiness & Career5.98×
19Vehicle insuranceCars & Mobility5.39×
20Mortgage loansBusiness & Career4.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freightliner Cascadia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freightliner Cascadia audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.74×
Quality AwarenessPREMIUM2.74×
PatriotismCONSERVATISM2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freightliner Cascadia audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.46×
CreativityOPEN0.48×
Healthy LifestyleBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Freightliner Cascadia's target market in United States?

Freightliner Cascadia's target market in United States covers an estimated 513,164 people, concentrated in California and Texas.

02

What is the gender split and age of Freightliner Cascadia customers?

7.9% of the Freightliner Cascadia audience are female, 92.1% are male, with an average age of 43.0 years.

03

Which brands do Freightliner Cascadia fans like most?

Freightliner Cascadia fans show strongest brand affinity for Love's Travel Stops & Country Stores (44.41×), Estes Express Lines (93.55×), and XPO Logistics (61.83×) over the country average.

04

Where do Freightliner Cascadia fans live in United States?

Freightliner Cascadia fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Freightliner Cascadia fans also like?

Beyond Freightliner Cascadia itself, the audience over-indexes on Estes Express Lines (93.55×), XPO Logistics (61.83×), FedEx (12.18×), and Volvo Trucks (47.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Freightliner Cascadia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freightliner Cascadia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →