Rascasse Audience Intelligence

Old Dominion Freight Line Target Market in United States

A data profile of the people who buy, follow and care about Old Dominion Freight Line in United States — modelled from more than twelve digital signal sources. Old Dominion Freight Line has an estimated audience of 711,312 people in United States.

#3047among Brand in United States#1869in Business & Career

The average Old Dominion Freight Line fan in United States is 42.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Love's Travel Stops & Country Stores, TravelCenters of America, Iveco, with strongest over-indexing on Love's Travel Stops & Country Stores (50.32× the country average).

Demographically, the Old Dominion Freight Line audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old Dominion Freight Line fan in United States is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old Dominion Freight Line profile in United States.

Audience size
711K
in United States
Gender
19.0%♀
81.0% male
Age
42.6
average years
Country rank
#29611
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Old Dominion Freight Line

19.0% are female, 81.0% are male, average age 42.6.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for Old Dominion Freight Line audience in United States
MetricValue
Female19.0%
Male81.0%
Average age42.6
Estimated audience size711,312
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Old Dominion Freight Line audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Old Dominion Freight Line audience comes from United States.

Worldwide audience distribution share by country for Old Dominion Freight Line
CountryShare
United States93.2%
Canada1.9%
Mexico1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old Dominion Freight Line audience in United States is strongest.

Fig. 05

Top regions by affinity

Old Dominion Freight Line customers by region in United States
#RegionReachAffinity×
01Mississippi~10K2.38×
02Tennessee~30K2.27×
03Indiana~30K2.16×
04Georgia~40K2.07×
05North Carolina~40K1.82×
06Texas~100K1.67×
07Kansas~9K1.63×
08Utah~10K1.59×
09Arkansas~9K1.59×
10Wyoming~1K1.31×
11Illinois~30K1.30×
12South Carolina~10K1.25×
13Iowa~7K1.23×
14Oklahoma~9K1.22×
15Ohio~20K1.12×
16Idaho~4K1.12×
17Missouri~10K1.11×
18New Mexico~4K1.08×
19Arizona~20K1.06×
20Montana~2K1.04×
21Pennsylvania~20K1.02×
22Minnesota~10K1.02×
23Colorado~10K1.00×
24Oregon~8K1.00×
25Alabama~10K0.99×
26Louisiana~9K0.98×
27South Dakota~2K0.98×
28Nevada~6K0.95×
29Kentucky~8K0.94×
30Rhode Island~2K0.88×
31Wisconsin~9K0.86×
32North Dakota~1K0.86×
33Florida~40K0.85×
34Nebraska~3K0.81×
35California~60K0.79×
36Virginia~10K0.75×
37Delaware~1K0.75×
38Alaska~1K0.75×
39New Jersey~10K0.72×
40West Virginia~2K0.70×
41Washington~10K0.68×
42Michigan~10K0.61×
43Maine~1K0.59×
44Hawaii~2K0.57×
45New Hampshire~2K0.57×
46Connecticut~4K0.52×
47Washington, District of Columbia~1K0.52×
48Maryland~6K0.50×
49Massachusetts~6K0.43×
50New York~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Old Dominion Freight Line, United States
0.40×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old Dominion Freight Line audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old Dominion Freight Line audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility145.48×
02TravelCenters of AmericaTravel & Leisure93.27×
03R+L CarriersBusiness & Career81.58×
04Estes Express LinesCars & Mobility79.52×
05XPO LogisticsBusiness & Career67.15×
06Love's Travel Stops & Country StoresShopping50.32×
07Volvo TrucksCars & Mobility34.01×
08PeugeotCars & Mobility20.00×
09Škoda AutoCars & Mobility20.00×
10CitroënCars & Mobility20.00×
11Goodyear Tire and Rubber CompanyCars & Mobility17.15×
12Porsche 911Cars & Mobility14.70×
13Google EarthInternet & Social Media10.21×
14Lewis HamiltonSports9.97×
15Public transportCars & Mobility7.16×
16Discount TireShopping6.56×
17FedExBusiness & Career6.14×
18CarGurusCars & Mobility4.66×
19Solar energyHome & Garden4.45×
20AutoZoneCars & Mobility3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old Dominion Freight Line audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old Dominion Freight Line audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.01×
Family OrientationCONSERVATISM2.51×
Need for SecurityCONSERVATISM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old Dominion Freight Line audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Luxury OrientationPREMIUM0.64×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Old Dominion Freight Line's target market in United States?

Old Dominion Freight Line's target market in United States covers an estimated 711,312 people, concentrated in Texas and California.

02

What is the gender split and age of Old Dominion Freight Line customers?

19.0% of the Old Dominion Freight Line audience are female, 81.0% are male, with an average age of 42.6 years.

03

Which brands do Old Dominion Freight Line fans like most?

Old Dominion Freight Line fans show strongest brand affinity for Love's Travel Stops & Country Stores (50.32×), TravelCenters of America (93.27×), and Iveco (145.48×) over the country average.

04

Where do Old Dominion Freight Line fans live in United States?

Old Dominion Freight Line fans in United States are most concentrated in Texas (reach ~100K), California (reach ~60K), and Georgia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Old Dominion Freight Line fans also like?

Beyond Old Dominion Freight Line itself, the audience over-indexes on TravelCenters of America (93.27×), Iveco (145.48×), R+L Carriers (81.58×), and XPO Logistics (67.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Old Dominion Freight Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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