Old Dominion Freight Line Audience in United States

Old Dominion Freight Line logo

Old Dominion Freight Line has an estimated audience of 696,270 people in United States. 19.0% are female, 81.0% are male, average age 42.6. Top regions: Texas, California, Georgia. Top brand affinities: Governor of Michigan, Emperor Entertainment Group, Hope For Paws, WSVN, Hipster.

The average Old Dominion Freight Line fan in United States is 42.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Governor of Michigan, Emperor Entertainment Group, Hope For Paws, with strongest over-indexing on Governor of Michigan (14.24× the country average). Demographically, the Old Dominion Freight Line audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Transport company

Demographics of Old Dominion Freight Line fans

Demographic split for Old Dominion Freight Line audience in United States
MetricValue
Female19.0%
Male81.0%
Average age42.6
Estimated audience size696,270

Audience persona

The typical Old Dominion Freight Line fan in United States is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Old Dominion Freight Line in United States
RegionReachAffinity
Texas105,4651.76×
California57,5760.75×
Georgia56,1122.62×
North Carolina44,7642.14×
Florida34,5980.73×
Tennessee34,4752.47×
Indiana32,3732.55×
Illinois28,5381.23×
Pennsylvania20,9790.89×
Ohio20,2110.94×
Mississippi16,7032.91×
South Carolina15,5681.49×
New York15,2530.39×
Virginia13,3360.79×
Missouri11,5811.03×
New Jersey11,4360.65×
Arkansas11,2961.97×
Michigan10,7420.59×
Alabama10,6441.09×
Louisiana10,6221.18×
Oklahoma10,2041.32×
Colorado9,9900.91×
Washington9,5760.69×
Wisconsin9,3660.89×
Arizona8,8480.62×
Oregon8,6241.08×
Minnesota8,5740.86×
Kentucky7,7430.89×
Iowa7,1911.25×
Utah7,1381.14×
Massachusetts5,9970.44×
Kansas5,6501.03×
Maryland5,5910.47×
Nevada5,4860.81×
Idaho3,5431.01×
Connecticut3,0420.44×
New Mexico2,9580.85×
Nebraska2,8270.81×
Montana1,9050.99×
West Virginia1,9030.59×
Rhode Island1,5620.7×
South Dakota1,2450.77×
Wyoming1,2341.2×
New Hampshire1,2200.44×
Maine1,1770.47×
Delaware1,0650.55×
North Dakota8710.61×
Vermont5320.44×
Hawaii5200.17×
Washington, District of Columbia4970.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old Dominion Freight Line audience
BrandAffinityCategory
Governor of Michigan14.24×Politics & Society
Emperor Entertainment Group20×Business & Career
Hope For Paws32.91×Pets & Animals
WSVN11.09×Movies & TV
Hipster14.31×Politics & Society
Crytek54.93×Games
headspace11.03×Health
Israel2.24×Travel & Leisure
Breel Embolo50.94×Sports
Omaha Storm Chasers18.05×Sports
Nebraska Cornhuskers football2.97×Sports
HispanicTV23.5×Movies & TV
Wok5.2×Food & Beverages
Google Home5.1×Technology & Electronics
Pillow1.64×Home & Garden
El Paso County, Colorado9.56×Travel & Leisure
Mother Goose12.93×Literature
Trinity Evangelical Divinity School24.12×Business & Career
Fairy godmother4.82×Literature
Goop3.4×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old Dominion Freight Line audience
TraitClusterScore
Career OrientationPOWER2.65
Need for SecurityCONSERVATISM1.73
Risk AppetiteTHRILL1.7
Quality AwarenessPREMIUM1.43
Convenience OrientationPREMIUM1.34
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Old Dominion Freight Line
CountryShare
United States93.1%
Canada1.8%
Mexico1.1%

See Old Dominion Freight Line audiences in other countries

More Transport company audiences in United States

Frequently asked questions

How many fans does Old Dominion Freight Line have in United States?

Old Dominion Freight Line has an estimated audience of 696,270 people in United States, concentrated in Texas and California.

What is the gender split and age of Old Dominion Freight Line fans?

19.0% of Old Dominion Freight Line fans are female, 81.0% are male, with an average age of 42.6 years.

Which brands do Old Dominion Freight Line fans like most?

Old Dominion Freight Line fans show strongest brand affinity for Governor of Michigan (14.24×), Emperor Entertainment Group (20×), and Hope For Paws (32.91×) over the country average.

Where do Old Dominion Freight Line fans live in United States?

Old Dominion Freight Line fans in United States are most concentrated in Texas (reach 105,465), California (reach 57,576), and Georgia (reach 56,112). These three regions account for the largest share of the active audience.

What other brands do Old Dominion Freight Line fans also like?

Beyond Old Dominion Freight Line itself, the audience over-indexes on Emperor Entertainment Group (20×), Hope For Paws (32.91×), WSVN (11.09×), and Hipster (14.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old Dominion Freight Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.