Piping and plumbing fitting Audience in Germany
Piping and plumbing fitting has an estimated audience of 1,075,381 people in Germany. 57.7% are female, 42.3% are male, average age 41.9. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Rossmann, Progressive rock, Unique Gifts, Home Office, Boracay.
The average Piping and plumbing fitting fan in Germany is 41.9 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Rossmann, Progressive rock, Unique Gifts, with strongest over-indexing on Rossmann (2.17× the country average). Demographically, the Piping and plumbing fitting audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Piping and plumbing fitting fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.9 |
| Estimated audience size | 1,075,381 |
Audience persona
The typical Piping and plumbing fitting fan in Germany is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 114,216 | 1.39× |
| Nordrhein-Westfalen | 96,114 | 0.41× |
| Bayern | 67,135 | 0.39× |
| Baden-Württemberg | 64,159 | 0.44× |
| Berlin | 40,085 | 0.83× |
| Niedersachsen | 35,165 | 0.34× |
| Thüringen | 33,378 | 1.22× |
| Rheinland-Pfalz | 32,693 | 0.61× |
| Sachsen-Anhalt | 31,201 | 1.12× |
| Saarland | 29,444 | 2.23× |
| Brandenburg | 28,918 | 0.87× |
| Mecklenburg-Vorpommern | 28,510 | 1.39× |
| Schleswig-Holstein | 26,783 | 0.69× |
| Bremen | 26,005 | 2.83× |
| Sachsen | 25,974 | 0.49× |
| Hamburg | 18,425 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.17× | Shopping |
| Progressive rock | 2.81× | Music & Radio |
| Unique Gifts | 2.45× | Shopping |
| Home Office | 1.94× | Business & Career |
| Boracay | 9.34× | Travel & Leisure |
| Birthday Gifts | 2.26× | Kids & Family |
| Christmas Gift | 1.96× | Kids & Family |
| Haberler | 1.51× | News |
| Stradivarius | 1.62× | Shopping |
| Esra Erol | 5.15× | Movies & TV |
| Snow White (Fables) | 2× | Literature |
| Young Guns (band) | 10.76× | Music & Radio |
| Grizzly Man | 12.19× | Movies & TV |
| Stucco | 2.02× | Home & Garden |
| Noodle (Gorillaz) | 2.13× | Music & Radio |
| Icon (magazine) | 1.69× | Arts & Culture |
| Samanyolu Haber | 2.88× | Movies & TV |
| Elina Svitolina | 3.46× | Sports |
| Vocal harmony | 3.67× | Music & Radio |
| Gumbal | 2.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.48 |
| Travelling | THRILL | 1.41 |
| Design Affinity | PREMIUM | 1.4 |
| Need for Security | CONSERVATISM | 1.38 |
| Sports Activity | POWER | 1.34 |
| Patriotism | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Germany | 20.7% |
| United Kingdom | 9.9% |
See Piping and plumbing fitting audiences in other countries
- Piping and plumbing fitting — United States
- Piping and plumbing fitting — United Kingdom
- Piping and plumbing fitting — France
- Piping and plumbing fitting — Italy
- Piping and plumbing fitting — Spain
- Piping and plumbing fitting — Brazil
- Piping and plumbing fitting — Japan
- Piping and plumbing fitting — South Korea
- Piping and plumbing fitting — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Piping and plumbing fitting have in Germany?
Piping and plumbing fitting has an estimated audience of 1,075,381 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Piping and plumbing fitting fans?
57.7% of Piping and plumbing fitting fans are female, 42.3% are male, with an average age of 41.9 years.
Which brands do Piping and plumbing fitting fans like most?
Piping and plumbing fitting fans show strongest brand affinity for Rossmann (2.17×), Progressive rock (2.81×), and Unique Gifts (2.45×) over the country average.
Where do Piping and plumbing fitting fans live in Germany?
Piping and plumbing fitting fans in Germany are most concentrated in Hessen (reach 114,216), Nordrhein-Westfalen (reach 96,114), and Bayern (reach 67,135). These three regions account for the largest share of the active audience.
What other brands do Piping and plumbing fitting fans also like?
Beyond Piping and plumbing fitting itself, the audience over-indexes on Progressive rock (2.81×), Unique Gifts (2.45×), Home Office (1.94×), and Boracay (9.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Piping and plumbing fitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.