Rascasse Audience Intelligence

Piping and plumbing fitting Audience in Germany

A data profile of the people who buy, follow and care about Piping and plumbing fitting in Germany — modelled from more than twelve digital signal sources. Piping and plumbing fitting has an estimated audience of 1,075,381 people in Germany.

#2996among Topic in Germany#404in Home & Garden

The average Piping and plumbing fitting fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hansgrohe, Strabag, FRITZ!Box, with strongest over-indexing on Hansgrohe (18.39× the country average).

Demographically, the Piping and plumbing fitting audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Piping and plumbing fitting fan in Germany is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Hansgrohe.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Piping and plumbing fitting profile in Germany.

Audience size
1.1M
in Germany
Gender
57.7%♀
42.3% male
Age
41.9
average years
Country rank
#6109
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Piping and plumbing fitting fans

57.7% are female, 42.3% are male, average age 41.9.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Piping and plumbing fitting audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age41.9
Estimated audience size1,075,381
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Piping and plumbing fitting audience in Germany
Age bracketShare%
16-1910%
20-2921%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Piping and plumbing fitting audience comes from Germany.

Worldwide audience distribution share by country for Piping and plumbing fitting
CountryShare
United States23.4%
Germany20.7%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Piping and plumbing fitting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Piping and plumbing fitting fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.32×
02Saarland~20K1.24×
03Hessen~100K1.20×
04Mecklenburg-Vorpommern~20K1.07×
05Thüringen~30K1.04×
06Sachsen-Anhalt~30K1.02×
07Brandenburg~30K0.97×
08Hamburg~20K0.95×
09Schleswig-Holstein~40K0.94×
10Berlin~40K0.93×
11Rheinland-Pfalz~50K0.92×
12Sachsen~50K0.91×
13Niedersachsen~90K0.86×
14Baden-Württemberg~100K0.81×
15Bayern~100K0.78×
16Nordrhein-Westfalen~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Piping and plumbing fitting, Germany
0.73×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Piping and plumbing fitting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Piping and plumbing fitting audience
#·InterestCategoryAffinity×
01HansgroheHome & Garden18.39×
02MafellHome & Garden18.39×
03Le MéridienTravel & Leisure18.39×
04StrabagBusiness & Career17.67×
05Hampton InnTravel & Leisure16.49×
06Big Time RushMovies & TV13.46×
07FinnairTravel & Leisure11.42×
08IG MetallPolitics & Society8.82×
09Heat pumpHome & Garden4.21×
10Real propertyHome & Garden3.80×
11Western UnionBusiness & Career3.06×
12FRITZ!BoxTechnology & Electronics2.99×
13MSNNews2.78×
14NatureHome & Garden2.20×
15C&AShopping2.10×
16HornbachShopping2.05×
17FamilyKids & Family1.84×
18TagesschauMovies & TV1.80×
19Müller (company)Food & Beverages1.61×
20Netto Marken-DiscountShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Piping and plumbing fitting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Piping and plumbing fitting audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.67×
Need for SecurityCONSERVATISM1.65×
PatriotismCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Piping and plumbing fitting audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Luxury OrientationPREMIUM0.83×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Piping and plumbing fitting have in Germany?

Piping and plumbing fitting has an estimated audience of 1,075,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Piping and plumbing fitting fans?

57.7% of Piping and plumbing fitting fans are female, 42.3% are male, with an average age of 41.9 years.

03

Which brands do Piping and plumbing fitting fans like most?

Piping and plumbing fitting fans show strongest brand affinity for Hansgrohe (18.39×), Strabag (17.67×), and FRITZ!Box (2.99×) over the country average.

04

Where do Piping and plumbing fitting fans live in Germany?

Piping and plumbing fitting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Piping and plumbing fitting fans also like?

Beyond Piping and plumbing fitting itself, the audience over-indexes on Strabag (17.67×), FRITZ!Box (2.99×), Nature (2.2×), and Tagesschau (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Piping and plumbing fitting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Piping and plumbing fitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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